The objective of the article is to evaluate, based on primary research, the effectiveness of the public aid of the entities during Covid-19 pandemic within their activity to be supported or, on the contrary, stopped the operation. At the same time, a proposal is made to evaluate the effectiveness of these supports from the point of view of business entities and public administration using SOAR analysis. The results showed that blanket support is not that effective, and a dialogue is necessary, which can be opened precisely with the help of the national recovery plan, when it was calculated that there could be an improvement from 38% to 76.25 in 2027.