D 2022

ATTITUDES OF CUSTOMERS TO SELECTED GASTRONOMIC TRENDS

PELLEŠOVÁ, Pavlína and Jakub VACHA

Basic information

Original name

ATTITUDES OF CUSTOMERS TO SELECTED GASTRONOMIC TRENDS

Authors

PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor, belonging to the institution) and Jakub VACHA (703 Slovakia)

Edition

Praha, 10th INTERNATIONAL CONFERENCE PROCEEDINGS CURRENT TRENDS IN SPA, HOSPITALITY AND TOURISM, p. 200-209, 10 pp. 2022

Publisher

Institute of Hospitality Management and Economics

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

RIV identification code

RIV/47813059:19520/22:A0000347

Organization unit

School of Business Administration in Karvina

ISBN

978-80-87411-41-4

Keywords in English

restaurant offer; customer satisfaction; gastronomy trends

Tags

Reviewed
Změněno: 29/12/2022 10:42, doc. Ing. Pavlína Pellešová, Ph.D.

Abstract

V originále

The objective of the contribution is to characterize specific trends in the sphere of Czech and world gastronomy as well as to identify customers´ opinions about the interpretation of the concept of "trend". The aim is to specify customers´ attitudes to selected trends with reference to significant differences between their experience and willingness to try the given trend. The research, realized by using the method of questioning including the technique of questionnaire survey, reflects customers´ experience and satisfaction with selected gastronomic trends. Based on the analysis of Czech customers´ behaviour we can see not only conservative behaviour but also restrained attitude to new trends used within the offer of gastronomic services and willingness to consume both food and drinks that include new trends in gastronomy.