The objective of the contribution is to characterize specific trends in the sphere of Czech and world gastronomy as well as to identify customers´ opinions about the interpretation of the concept of "trend". The aim is to specify customers´ attitudes to selected trends with reference to significant differences between their experience and willingness to try the given trend. The research, realized by using the method of questioning including the technique of questionnaire survey, reflects customers´ experience and satisfaction with selected gastronomic trends. Based on the analysis of Czech customers´ behaviour we can see not only conservative behaviour but also restrained attitude to new trends used within the offer of gastronomic services and willingness to consume both food and drinks that include new trends in gastronomy.