HOŠKOVÁ, Jaroslava and Eva GAWLASOVÁ. COMMUNICATION IN TOURISM. Online. In 10th INTERNATIONAL CONFERENCE PROCEEDINGS_CURRENT TRENDS IN SPA, HOSPITALITY AND TOURISM. Praha: Institute of Hospitality Management and Economics, 2022, p. 92-102. ISBN 978-80-7632-076-5.
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Basic information
Original name COMMUNICATION IN TOURISM
Authors HOŠKOVÁ, Jaroslava and Eva GAWLASOVÁ.
Edition 10th INTERNATIONAL CONFERENCE PROCEEDINGS_CURRENT TRENDS IN SPA, HOSPITALITY AND TOURISM, p. 92-102, 2022.
Publisher Praha: Institute of Hospitality Management and Economics
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50800 5.8 Media and communications
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit School of Business Administration in Karvina
ISBN 978-80-7632-076-5
Keywords in English Clients; communication; experience; reviews; satisfaction; travel agency
Changed by Changed by: Mgr. Eva Gawlasová, učo 58377. Changed: 30/12/2022 09:58.
Abstract
The article summarizes the research of communication in Czech tourism during the years 2020-2021 with the use of digital data stored online and taken not only from blogs but also from discussions and online reviews posted by clients of six selected travel agencies. The objective of the research was to find out the frequency of different forms of communication as well as the choice of clients´ language resources of mutual communication between clients and agents of selected travel agencies. The results of this article are related not only to the satisfaction of clients with the professionalism of travel agents, delegates and travel guides, but also to the level of services and their organization offered by six travel agencies. Thus, the part of the research´ results are factors that influence the preferences of customers and the possible recommendation of the agency through the online environment. These results help to understand better the changes that the tourism sector experienced during the pandemic years 2020-2021 and that, currently, can lead to the possible future improvement of communication. Moreover, the results offer the detailed comparison of communication before and after the pandemic.
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