BOTLÍKOVÁ, Milena and Josef BOTLÍK. Information as a Strategic Factor of Business Development in Gastronomy. Online. In Martin Petříček, Jan Hán, Barbora Komínková, Radka Balakovská. 10th International Conference Proceedings Current Trends in Spa, Hospitality and Tourism. 10th ed. Praha: VŠHE Praha (UCP Praha), 2022, p. 55-67. ISBN 978-80-7632-076-5.
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Basic information
Original name Information as a Strategic Factor of Business Development in Gastronomy.
Name in Czech Informace jako strategický faktor rozvoje podnikání v gastronomii.
Authors BOTLÍKOVÁ, Milena and Josef BOTLÍK.
Edition 10. vyd. Praha, 10th International Conference Proceedings Current Trends in Spa, Hospitality and Tourism. p. 55-67, 13 pp. 2022.
Publisher VŠHE Praha (UCP Praha)
Other information
Original language English
Type of outcome Proceedings paper
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit Faculty of Philosophy and Science in Opava
ISBN 978-80-7632-076-5
Keywords (in Czech) Moravskoslezský kraj; dostupnost; restaurace; specifické skupiny; web
Keywords in English Moravian-Silesian region; accessibility; restaurants; specific groups; websites.
Tags International impact, Reviewed
Links CZ.02.2.69/0.0/0.0/18_054/0014696, research and development project.
Changed by Changed by: Ing. Josef Botlík, učo 14794. Changed: 31/12/2022 10:43.
Abstract
INFORMATION AS A STRATEGIC FACTOR OF BUSINESS DEVELOPMENT IN GASTRONOMY Milena Botlíková, Josef Botlík Abstract The Covid 19 pandemic led to the closure and reduction of the restaurant business. They had to adapt to the conditions and switch to the contactless form of services (delivery services, contactless payments, etc.) and offers through websites. Gastronomy business has thus become dependent on information accessibility in the Internet space. The article deals with information accessibility of gastronomic companies in MSK. The availability of information will be evaluated using software applications and will be based, for example, on the WCAG methodology.
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