BOTLÍK, Josef, Milena BOTLÍKOVÁ and Milena JANÁKOVÁ. Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of Information Sources). Online. In 23. Mezinárodní konference: Aktuálne otázky svetovej ekonomiky a politiky. Bratislava: Ekonomická univerzita v Bratislavě, Fakulta mezinárodných vztahov, 2022, p. 82-94. ISBN 978-80-225-5034-5.
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Basic information
Original name Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of Information Sources).
Authors BOTLÍK, Josef, Milena BOTLÍKOVÁ and Milena JANÁKOVÁ.
Edition Bratislava, 23. Mezinárodní konference: Aktuálne otázky svetovej ekonomiky a politiky, p. 82-94, 13 pp. 2022.
Publisher Ekonomická univerzita v Bratislavě, Fakulta mezinárodných vztahov
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 60500 6.5 Other Humanities and the Arts
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit School of Business Administration in Karvina
ISBN 978-80-225-5034-5
ISSN 2585-9412
Keywords (in Czech) informační management; heuristická analýza; měkká moc; totalita, ProQuest
Keywords in English information management; heuristic analysis; soft power; totalism; ProQuest
Tags International impact, Reviewed
Links CZ.02.2.69/0.0/0.0/18_054/0014696, research and development project.
Changed by Changed by: Ing. Milena Botlíková, Ph.D., učo 21108. Changed: 23/1/2023 09:00.
Abstract
The current era is characterized by a high degree of polarization of society and an increase in intolerance supported by targeted information management and marketing, especially in the context of identifying truth and disinformation. The purpose of the paper was to identify and compare research on soft and hard power in the context of marketing manipulation and totalitarianism. For the contribution, heuristics and comparison of sources from the ProQuest database and analysis of the dynamics of the spread of information using the SLOPE method, regression and correlation analysis were used. Research conclusions confirm the strong polarization of society, the increase in targeted provocations and forgeries, which is more characteristic of forms of hard power. The added value of the research is the heuristics performed in the Scholarly Journals databases.
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