Detailed Information on Publication Record
2022
Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of Information Sources).
BOTLÍK, Josef, Milena BOTLÍKOVÁ and Milena JANÁKOVÁBasic information
Original name
Historical Trace of Totalitarian Regimes in the Contemporary Soft Power Creation (Analysis of Information Sources).
Authors
BOTLÍK, Josef, Milena BOTLÍKOVÁ and Milena JANÁKOVÁ
Edition
Bratislava, 23. Mezinárodní konference: Aktuálne otázky svetovej ekonomiky a politiky, p. 82-94, 13 pp. 2022
Publisher
Ekonomická univerzita v Bratislavě, Fakulta mezinárodných vztahov
Other information
Language
English
Type of outcome
Stať ve sborníku
Field of Study
60500 6.5 Other Humanities and the Arts
Country of publisher
Slovakia
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
References:
Organization unit
School of Business Administration in Karvina
ISBN
978-80-225-5034-5
ISSN
Keywords (in Czech)
informační management; heuristická analýza; měkká moc; totalita, ProQuest
Keywords in English
information management; heuristic analysis; soft power; totalism; ProQuest
Tags
International impact, Reviewed
Links
CZ.02.2.69/0.0/0.0/18_054/0014696, research and development project.
Změněno: 23/1/2023 09:00, Ing. Milena Botlíková, Ph.D.
Abstract
V originále
The current era is characterized by a high degree of polarization of society and an increase in intolerance supported by targeted information management and marketing, especially in the context of identifying truth and disinformation. The purpose of the paper was to identify and compare research on soft and hard power in the context of marketing manipulation and totalitarianism. For the contribution, heuristics and comparison of sources from the ProQuest database and analysis of the dynamics of the spread of information using the SLOPE method, regression and correlation analysis were used. Research conclusions confirm the strong polarization of society, the increase in targeted provocations and forgeries, which is more characteristic of forms of hard power. The added value of the research is the heuristics performed in the Scholarly Journals databases.