Podrobný výpis o publikaci

Business models are one of the key tools and membranes that help companies and other entities organize their business and understand what is important to them in a competitive environment. The business model visualizes the basic principle of how a company creates value and how it captures and mediates it. The book provides a clear framework for business modelling, where it applies techniques and tools used for the design, evaluation, and modelling of new innovative business model structures. Despite the available patterns and archetypes of the business model, there is no prescribed "ideal" model for guaranteed success, but understanding the logic and meaning of the business entity is key to practical management and strategic proactive thinking. The book aimed to provide target groups with insight into the issues of business modelling using the logic of defining, shaping, and designing business models, including the identification of changing external and internal factors and innovation of business model elements. The added value of the book is the complexity of the approach to the issue of business modelling, including timeliness and reactions to current market conditions. Case studies, examples, and generalized business models provide scope for wider application use.