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@book{67682, author = {Zapletalová, Šárka and Starzyczná, Halina and Bauerová, Radka and Mikšík, Ondřej and Kvíčala, Daniel and Vavrušková, Lucie}, address = {Cham}, doi = {http://dx.doi.org/10.1007/978-3-031-23574-0}, keywords = {eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Cham}, isbn = {978-3-031-23573-3}, publisher = {Springer}, title = {Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market}, url = {https://link.springer.com/book/10.1007/978-3-031-23574-0}, year = {2023} }
TY - BOOK ID - 67682 AU - Zapletalová, Šárka - Starzyczná, Halina - Bauerová, Radka - Mikšík, Ondřej - Kvíčala, Daniel - Vavrušková, Lucie PY - 2023 TI - Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market VL - SpringerBriefs in Business PB - Springer CY - Cham SN - 9783031235733 KW - eCommerce KW - Online Market KW - Digital Business KW - eBusiness KW - Digitalization KW - Online Groceries UR - https://link.springer.com/book/10.1007/978-3-031-23574-0 N2 - The publication presents the results of the project, which dealt with the issue of consumer behaviour in online markets. Consumer behaviour has been studied in the context of the strategy of business firms and also in the context of loyalty and the impact on customer loyalty. ER -
ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA and Lucie VAVRUŠKOVÁ. \textit{Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market}. Cham: Springer, 2023, 108 pp. SpringerBriefs in Business. ISBN~978-3-031-23573-3. Available from: https://dx.doi.org/10.1007/978-3-031-23574-0.
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