B
2023
Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
ZAPLETALOVÁ, Šárka; Halina STARZYCZNÁ; Radka BAUEROVÁ; Ondřej MIKŠÍK; Daniel KVÍČALA et al.
Basic information
Original name
Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
Edition
Cham, 108 pp. SpringerBriefs in Business, 2023
Other information
Type of outcome
Book on a specialized topic
Field of Study
50204 Business and management
Country of publisher
Switzerland
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
RIV identification code
RIV/47813059:19520/23:A0000379
Organization unit
School of Business Administration in Karvina
Keywords in English
eCommerce; Online Market; Digital Business; eBusiness; Digitalization; Online Groceries
Tags
International impact, Reviewed
In the original language
The publication presents the results of the project, which dealt with the issue of consumer behaviour in online markets. Consumer behaviour has been studied in the context of the strategy of business firms and also in the context of loyalty and the impact on customer loyalty.
Displayed: 10/2/2026 05:42