Global tourism has slowly started to return to normal as of 2021. Restaurant operators are experiencing a gradual return of guests to pre-2020 levels. However, it is clear that with the Covid 19 pandemic, many customers have adopted new behavioral patterns. The demand for catering services is also significantly affected by distrust in the economy and rising inflation. Therefore, every restaurant operation must consider all steps to remain competitive, acquire new, and "keep" current, loyal clientele. Due to the global demographic development, the group of people over 50+ will have a significant influence on the composition of the clientele, this ever-growing segment is still active and has sufficient purchasing power, and therefore should not be neglected by companies in their strategies.