D 2022

Metaverse Opportunities from the Perspective of Consumer Segments

VAVRUŠKOVÁ, Lucie and Radka BAUEROVÁ

Basic information

Original name

Metaverse Opportunities from the Perspective of Consumer Segments

Authors

Edition

Trnava, Marketing Identity: Metaverse is the New Universe, p. 353-366, 14 pp. 2022

Publisher

Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

Organization unit

School of Business Administration in Karvina

ISBN

978-80-572-0297-4

ISSN

Keywords in English

Consumer behaviour; Metaverse; Segmentation; Virtual Environment; Virtual Reality
Změněno: 10/7/2023 20:29, Ing. Radka Bauerová, Ph.D.

Abstract

V originále

With the development of new technologies, their usage possibilities are gradually developing. The metaverse environment is one of them. It is envisaged that the metaverse will be a suitable combination of the physical and online worlds, with virtual reality providing a unique space for many different activities. Therefore, the aim of this paper is to explore the possibilities of the metaverse from the perspective of general consumers and to investigate whether the popularity of different activities varies according to selected segmentation factors. This is focused on prese nting suitable domains within the new market opportunities for companies that are considering expanding their activities into the metaverse.