JITKA, Vysekalová a kol. Emoce v marketingu: Jak oslovit srdce zákazníka. Praha: Grada Publishing, a.s., 2014, 296 pp. ISBN 978-80-247-4843-6.
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Basic information
Original name Emoce v marketingu: Jak oslovit srdce zákazníka
Authors JITKA, Vysekalová a kol.
Edition Praha, 296 pp. 2014.
Publisher Grada Publishing, a.s.
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
Organization unit School of Business Administration in Karvina
ISBN 978-80-247-4843-6
Changed by Changed by: Ing. Kateřina Matušínská, Ph.D., učo 21353. Changed: 18/9/2023 13:45.
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