D 2023

Does a customer's behaviour on the web determine their lifetime value (CLV)?

KVÍČALA, Daniel, Halina STARZYCZNÁ and Ondřej MIKŠÍK

Basic information

Original name

Does a customer's behaviour on the web determine their lifetime value (CLV)?

Name in Czech

Ovlivňuje chování zákazníků na webu jejich celoživotní hodnotu (CLV?

Authors

KVÍČALA, Daniel, Halina STARZYCZNÁ and Ondřej MIKŠÍK

Edition

Zlín, p. 199-208, 10 pp. 2023

Publisher

Tomas Bata University in Zlín

Other information

Language

English

Type of outcome

Proceedings paper

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

School of Business Administration in Karvina

ISBN

978-80-7678-194-8

DOI

http://dx.doi.org/10.7441/dokbat.2023

Keywords (in Czech)

e-commerce, zákazník, celoživotní hodnota zákazníků (CLV), e-shop

Keywords in English

e-commerce, customer, customer lifetime value (CLV), e-shop
Changed: 20/12/2023 16:44, Ing. Daniel Kvíčala, Ph.D.
Displayed: 18/5/2025 23:50