Predicting customer churn in e-commerce using logistic regression

Predikce odchodovosti zákazníků v e-commerce pomocí logistické regrese

KVÍČALA, Daniel and Martin KLEPEK

Karvina, p. 106-115, 10 pp. 2023

Silesian University in Opava

English

Proceedings paper

Czech Republic

is not subject to a state or trade secret

School of Business Administration in Karvina

978-80-7510-554-7

e-commerce, celoživotní hodnota zákazníků, zákaznická loajalita, logistická regrese, retence

e-commerce, customer lifetime value, customer loyalty, logistic regression, retention