J 2023

Gastronomy trends as a strategic factor in customer satisfaction management.

PELLEŠOVÁ, Pavlína and Jakub VACHA

Basic information

Original name

Gastronomy trends as a strategic factor in customer satisfaction management.

Authors

PELLEŠOVÁ, Pavlína (203 Czech Republic, belonging to the institution) and Jakub VACHA (703 Slovakia, guarantor, belonging to the institution)

Edition

Folia Geographica, Prešov, University of Prešov, Slovakia, 2023, 1336-6157

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

RIV identification code

RIV/47813059:19520/23:A0000417

Organization unit

School of Business Administration in Karvina

UT WoS

001143850900001

Keywords in English

Gastronomy trends; Customer satisfaction; Customer experience; Customer education; Food & beverage industry; Strategic management

Tags

Reviewed
Změněno: 21/8/2024 09:44, doc. Ing. Pavlína Pellešová, Ph.D.

Abstract

V originále

The paper aims to describe specific, significantly heterogeneous trends in Czech and world gastronomy and to identify the differences and influence of selected educational levels in relation to customer experience and satisfaction with specific gastronomy trends. Research based on a positivist approach, quantitative nature of data, descriptive, explanatory, cross-sectional studies using the method of abduction, a questionnaire survey technique with Likert scale. Kolmogorov-Smirnov and Shapiro-Wilk tests are used to assess the normality of the data. Kruskal-Wallis and Dunn-Bonferroni post-hoc test verifies or falsifies the existence of statistically significant differences between customers' experience and satisfaction with gastronomy trends according to customers' education levels. From the analysis of the nature of the Czech customer consumption behaviour, a more open attitude towards trends of intelligent opportunism can be observed at a higher level of education, while a customer with a lower level of education tends to lean towards trends of Czech tradition and conservatism. Differentiation of customers according to their educational level leads to functional management of customer satisfaction for specific gastronomy trends in relation to the management of strategic initiatives of the enterprise.