Detailed Information on Publication Record
2023
Gastronomy trends as a strategic factor in customer satisfaction management.
PELLEŠOVÁ, Pavlína and Jakub VACHABasic information
Original name
Gastronomy trends as a strategic factor in customer satisfaction management.
Authors
PELLEŠOVÁ, Pavlína (203 Czech Republic, belonging to the institution) and Jakub VACHA (703 Slovakia, guarantor, belonging to the institution)
Edition
Folia Geographica, Prešov, University of Prešov, Slovakia, 2023, 1336-6157
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Slovakia
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
RIV identification code
RIV/47813059:19520/23:A0000417
Organization unit
School of Business Administration in Karvina
UT WoS
001143850900001
Keywords in English
Gastronomy trends; Customer satisfaction; Customer experience; Customer education; Food & beverage industry; Strategic management
Tags
Reviewed
Změněno: 21/8/2024 09:44, doc. Ing. Pavlína Pellešová, Ph.D.
Abstract
V originále
The paper aims to describe specific, significantly heterogeneous trends in Czech and world gastronomy and to identify the differences and influence of selected educational levels in relation to customer experience and satisfaction with specific gastronomy trends. Research based on a positivist approach, quantitative nature of data, descriptive, explanatory, cross-sectional studies using the method of abduction, a questionnaire survey technique with Likert scale. Kolmogorov-Smirnov and Shapiro-Wilk tests are used to assess the normality of the data. Kruskal-Wallis and Dunn-Bonferroni post-hoc test verifies or falsifies the existence of statistically significant differences between customers' experience and satisfaction with gastronomy trends according to customers' education levels. From the analysis of the nature of the Czech customer consumption behaviour, a more open attitude towards trends of intelligent opportunism can be observed at a higher level of education, while a customer with a lower level of education tends to lean towards trends of Czech tradition and conservatism. Differentiation of customers according to their educational level leads to functional management of customer satisfaction for specific gastronomy trends in relation to the management of strategic initiatives of the enterprise.