THE IMPORTANCE OF BRAND AT THE PUBLIC UNIVERSITY

Význam brandu na veřejné univerzitě

KOZEL, Roman, Michal VANEK and Petr OČKO

Trnava, Slovakia, p. 163-174, 11 pp. 2016

UNIV SS CYRIL & METHODIUS TRNAVA-UCM TRNAVAFAC MASS MEDIA COMMUNICATION, NAM J HERDU 2 917 01, TRNAVA, SLOVAK REPUBLIC 2012, SLOVAKIA

English

Proceedings paper

is not subject to a state or trade secret

printed version "print"

978-80-8105-840-0

Hodnota brandu; Eventy; Marketing; Marketingová komunikace

Brand value; Events; Institute; Marketing; Marketing communication; Marketing research; References; Student