KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. Environmentální strategie ubytovacích zařízení v České republice (Environmental Strategy of Accommodation Facilities in the Czech Republic). Ekonomická revue cestovného ruchu. 2024, vol. 57, No 1, p. 19-30. ISSN 0139-8660.
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Basic information
Original name Environmentální strategie ubytovacích zařízení v České republice
Name (in English) Environmental Strategy of Accommodation Facilities in the Czech Republic
Authors KOSTKOVÁ, Miroslava (203 Czech Republic, guarantor, belonging to the institution) and Pavlína PELLEŠOVÁ (203 Czech Republic, belonging to the institution).
Edition Ekonomická revue cestovného ruchu, 2024, 0139-8660.
Other information
Original language Czech
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit School of Business Administration in Karvina
Keywords in English Accommodation services; Sustainable strategies; Tourism; Czech Republic
Changed by Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 23/7/2024 09:47.
Abstract
The aim of the article is to examine the approach of entrepreneurs and customers of accommodation facilities to sustainability issues and to identify trends in the application of sustainable accommodation strategies in the provision of accommodation services in the Czech Republic. The authors used a marketing research method - a questionnaire survey in two stages - in 2023 and 2024. In the first stage, the aim was to find out the attitude of the operators of selected accommodation facilities to the implementation of environmental strategies according to the GSTC criteria, defined by the UN. In the second stage, the aim was to find out the users' opinions on applied environmental solutions and their own attitude towards environmental protection. Subsequently, the method of comparative analysis was used. The results show that accommodation facilities follow the trend of sustainable development, develop and gradually apply environmental strategies, users of accommodation services support ecological solutions, show interest in participating in sustainability activities and prefer accommodation facilities with applied environmental strategies. The link between competitiveness indicators and the application of sustainability criteria in the provision of accommodation services in the tourism industry was proven.
Abstract (in English)
The aim of the article is to examine the approach of entrepreneurs and customers of accommodation facilities to sustainability issues and to identify trends in the application of sustainable accommodation strategies in the provision of accommodation services in the Czech Republic. The authors used a marketing research method - a questionnaire survey in two stages - in 2023 and 2024. In the first stage, the aim was to find out the attitude of the operators of selected accommodation facilities to the implementation of environmental strategies according to the GSTC criteria, defined by the UN. In the second stage, the aim was to find out the users' opinions on applied environmental solutions and their own attitude towards environmental protection. Subsequently, the method of comparative analysis was used. The results show that accommodation facilities follow the trend of sustainable development, develop and gradually apply environmental strategies, users of accommodation services support ecological solutions, show interest in participating in sustainability activities and prefer accommodation facilities with applied environmental strategies. The link between competitiveness indicators and the application of sustainability criteria in the provision of accommodation services in the tourism industry was proven.
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