Till death do us part. Do customers cheat on brands?

@article{80242,
   author = {Klepek, Martin and Toth, Lukas},
   article_location = {LIBEREC 1},
   article_number = {3},
   doi = {http://dx.doi.org/10.15240/tul/001/2024-5-008},
   language = {eng},
   issn = {1212-3609},
   journal = {E & M EKONOMIE A MANAGEMENT},
   title = {Till death do us part. Do customers cheat on brands?},
   volume = {27},
   year = {2024}
}

TY  - JOUR
ID  - 80242
AU  - Klepek, Martin - Toth, Lukas
PY  - 2024
TI  - Till death do us part. Do customers cheat on brands?
JF  - E & M EKONOMIE A MANAGEMENT
VL  - 27
IS  - 3
SP  - 215-227
EP  - 215-227
PB  - TECHNICAL UNIV LIBEREC
SN  - 12123609
ER  - 

KLEPEK, Martin and Lukas TOTH. Till death do us part. Do customers cheat on brands? \textit{E \&{}amp; M EKONOMIE A MANAGEMENT}. LIBEREC 1: TECHNICAL UNIV LIBEREC, 2024, vol.~27, No~3, p.~215-227. ISSN~1212-3609. Available from: https://dx.doi.org/10.15240/tul/001/2024-5-008.