J 2024

The impact of artificial intelligence on intellectual capital development: Shifting requirements for professions and processes in the non-profit sector

POPESCU, Cristina Raluca Gh. and Jarmila DUHÁČEK ŠEBESTOVÁ

Basic information

Original name

The impact of artificial intelligence on intellectual capital development: Shifting requirements for professions and processes in the non-profit sector

Authors

POPESCU, Cristina Raluca Gh. (642 Romania, guarantor) and Jarmila DUHÁČEK ŠEBESTOVÁ (203 Czech Republic, belonging to the institution)

Edition

Journal of Infrastructure, Policy and Development, 2024, 2572-7923

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

United States of America

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Organization unit

School of Business Administration in Karvina

Keywords in English

artificial intelligence; digital technologies; intellectual capital; sustainable development; non-profit

Tags

International impact, Reviewed

Abstract

V originále

The use of artificial intelligence (AI) is related to the dynamic development of digital skills. This article focuses on the impact of AI on the work of non-profit organizations that aim to help those around them. Based on 10 semi-structured interviews, it is presented here how it is possible to work with AI and in which areas it can be used—in social marketing, project management, routine bureaucracy. At the same time, workers and volunteers need to be educated in critical and logical thinking more than ever before. These days, AI is becoming more and more present in almost all the activities, bringing several benefits to those making use of it. On the one hand, by using AI in the day-to-day activities, the entities are able to substantially decrease their costs and have the advantage of being able to have, in most cases, a better and faster job done. On the other hand, those individuals that are more creative and more innovative in their line of work should not feel threatened by those situations in which organizations decide to use more AI technologies rather than human beings for the routine activities, since they will get the opportunity to perform tasks that truly require their intellectual capital and decision making abilities.