POPESCU, Cristina Raluca Gh. and Jarmila DUHÁČEK ŠEBESTOVÁ. The impact of artificial intelligence on intellectual capital development: Shifting requirements for professions and processes in the non-profit sector. Journal of Infrastructure, Policy and Development. 2024, vol. 8, No 10, p. 3899. ISSN 2572-7923. Available from: https://dx.doi.org/10.24294/jipd.v8i10.3899.
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Basic information
Original name The impact of artificial intelligence on intellectual capital development: Shifting requirements for professions and processes in the non-profit sector
Authors POPESCU, Cristina Raluca Gh. and Jarmila DUHÁČEK ŠEBESTOVÁ.
Edition Journal of Infrastructure, Policy and Development, 2024, 2572-7923.
Other information
Type of outcome Article in a journal
Field of Study 50204 Business and management
Confidentiality degree is not subject to a state or trade secret
Organization unit School of Business Administration in Karvina
Doi http://dx.doi.org/10.24294/jipd.v8i10.3899
Keywords in English artificial intelligence; digital technologies; intellectual capital; sustainable development; non-profit
Tags International impact, Reviewed
Changed by Changed by: doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D., učo 19986. Changed: 7/10/2024 11:28.
Abstract
The use of artificial intelligence (AI) is related to the dynamic development of digital skills. This article focuses on the impact of AI on the work of non-profit organizations that aim to help those around them. Based on 10 semi-structured interviews, it is presented here how it is possible to work with AI and in which areas it can be used—in social marketing, project management, routine bureaucracy. At the same time, workers and volunteers need to be educated in critical and logical thinking more than ever before. These days, AI is becoming more and more present in almost all the activities, bringing several benefits to those making use of it. On the one hand, by using AI in the day-to-day activities, the entities are able to substantially decrease their costs and have the advantage of being able to have, in most cases, a better and faster job done. On the other hand, those individuals that are more creative and more innovative in their line of work should not feel threatened by those situations in which organizations decide to use more AI technologies rather than human beings for the routine activities, since they will get the opportunity to perform tasks that truly require their intellectual capital and decision making abilities.
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