J 2024

Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse

KOPŘIVOVÁ, Veronika a Radka BAUEROVÁ

Základní údaje

Originální název

Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse

Autoři

KOPŘIVOVÁ, Veronika (703 Slovensko, garant, domácí) a Radka BAUEROVÁ (203 Česká republika, domácí)

Vydání

Central European Business Review, 2024, 1805-4854

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50204 Business and management

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Webová adresa článku

Organizační jednotka

Obchodně podnikatelská fakulta v Karviné

DOI

http://dx.doi.org/10.18267/j.cebr.361

Klíčová slova anglicky

metaverse; fear of missing out; purchasing
Změněno: 15. 11. 2024 11:12, Ing. Radka Bauerová, Ph.D.

Anotace

V originále

The metaverse is experiencing a resurgence, embodying a digital realm constructed through technologies such as virtual reality, augmented reality, cryptocurrency and the internet. The metaverse is a trending and widely discussed topic. Companies are still intensely weighing the pros and cons of joining this space, and it is not an easy decision for them to make. Thus, to make this decision easier, there is a clear need for studies that clarify users’ perception and intention of using the metaverse for purchasing products. Therefore, this study focuses on investigating the relationship between attitude and intention to purchase products in the metaverse and users' level of "fear of missing out" (FoMO) as a phenomenon that is currently significantly influencing consumers. A questionnaire was used for collecting the primary data. The research sample consisted of 425 respondents overall. The findings indicate that individuals in the cluster exhibiting heightened levels of FoMO tend to perceive metaverse product purchases as less sensible. Intriguingly, despite this lower perceived sensibility, over half of the individuals in this cluster express an intention to engage in metaverse-based purchases. Additionally, this particular cluster emerges as having the most pronounced inclination to purchase in the metaverse as soon as possible.
Zobrazeno: 23. 11. 2024 02:15