J 2024

Product Innovation in a Hotel Restaurant: a Customer Research Case Study

PELLEŠOVÁ, Pavlína, Patrik KAJZAR, Miroslava KOSTKOVÁ and Klára VÁCLAVÍNKOVÁ

Basic information

Original name

Product Innovation in a Hotel Restaurant: a Customer Research Case Study

Authors

PELLEŠOVÁ, Pavlína (203 Czech Republic, guarantor), Patrik KAJZAR (203 Czech Republic, belonging to the institution), Miroslava KOSTKOVÁ (203 Czech Republic, belonging to the institution) and Klára VÁCLAVÍNKOVÁ (203 Czech Republic, belonging to the institution)

Edition

The Economy of Tourism and Entrepreneurship Scientific Journal, Bratislava, Katedra cestovného ruchu, Obchodná fakulta Ekonomickej univerzity v Bratislave, 2024, 1337-9313

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Organization unit

School of Business Administration in Karvina

Keywords in English

case study; hotel; costumer; innovations

Tags

RIV25

Tags

International impact, Reviewed
Změněno: 6/1/2025 08:48, doc. Ing. Pavlína Pellešová, Ph.D.

Abstract

V originále

The aim of this paper is to present a case study of a hotel restaurant measured on product innovation. The methods used in the case study are questionnaire survey, observation and firm analysis. The main output is recommendations for innovations in the restaurant menu.
Displayed: 16/2/2025 10:02