C 2024

Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?

JAREMEN, Daria E., Izabela MICHALSKA DUDEK a Pavlína PELLEŠOVÁ

Základní údaje

Originální název

Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?

Autoři

JAREMEN, Daria E. (616 Polsko, garant), Izabela MICHALSKA DUDEK a Pavlína PELLEŠOVÁ (203 Česká republika, domácí)

Vydání

Wroclaw, The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group, od s. 207-216, 10 s. 2024

Nakladatel

Publishing House of Wroclaw University of Economics and Business

Další údaje

Jazyk

angličtina

Typ výsledku

Kapitola resp. kapitoly v odborné knize

Obor

50204 Business and management

Stát vydavatele

Polsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Organizační jednotka

Obchodně podnikatelská fakulta v Karviné

ISBN

978-83-67899-91-8

DOI

Klíčová slova anglicky

customer behaviour; package holidays; travel agency; COVID-19 pandemic
Změněno: 27. 2. 2025 16:42, doc. Ing. Pavlína Pellešová, Ph.D.

Anotace

V originále

The main goal of this chapter was to identify changes in the decision-making process regarding the purchase of package tours in three different periods: before, during and after the COVID-19 pandemic. Identifying these changes will allow both researchers and practitioners to better understand the evolution of consumer behaviour and adapt business strategies to changing market realities. To achieve the research goal, a literature search was conducted and field research was undertaken (N2020 = 1.502 and N2022 = 1.508). In the case of secondary sources, the method of content analysis was used in the adopted research area. Descriptive statistics methods were used to analyse data from primary sources collected using the indirect survey technique (CAWI).