2024
Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?
JAREMEN, Daria E., Izabela MICHALSKA DUDEK and Pavlína PELLEŠOVÁBasic information
Original name
Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?
Authors
JAREMEN, Daria E. (616 Poland, guarantor), Izabela MICHALSKA DUDEK and Pavlína PELLEŠOVÁ (203 Czech Republic, belonging to the institution)
Edition
Wroclaw, The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group, p. 207-216, 10 pp. 2024
Publisher
Publishing House of Wroclaw University of Economics and Business
Other information
Language
English
Type of outcome
Chapter(s) of a specialized book
Field of Study
50204 Business and management
Country of publisher
Poland
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
RIV identification code
RIV/47813059:19520/24:A0000511
Organization unit
School of Business Administration in Karvina
ISBN
978-83-67899-91-8
Keywords in English
customer behaviour; package holidays; travel agency; COVID-19 pandemic
Tags
Changed: 20/3/2025 14:13, Miroslava Snopková
Abstract
V originále
The main goal of this chapter was to identify changes in the decision-making process regarding the purchase of package tours in three different periods: before, during and after the COVID-19 pandemic. Identifying these changes will allow both researchers and practitioners to better understand the evolution of consumer behaviour and adapt business strategies to changing market realities. To achieve the research goal, a literature search was conducted and field research was undertaken (N2020 = 1.502 and N2022 = 1.508). In the case of secondary sources, the method of content analysis was used in the adopted research area. Descriptive statistics methods were used to analyse data from primary sources collected using the indirect survey technique (CAWI).