C
		
		2024
			
	    
Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?
	    JAREMEN, Daria E.; Izabela MICHALSKA DUDEK a Pavlína PELLEŠOVÁ
	
	
	
	    
	
     
 
	
	Základní údaje
	
		Originální název
		Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?
	 
				Autoři
				JAREMEN, Daria E. (616 Polsko, garant); Izabela MICHALSKA DUDEK a 
Pavlína PELLEŠOVÁ (203 Česká republika, domácí)
 
			
				Vydání
				 Wroclaw, The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group, od s. 207-216, 10 s. 2024
			 
		
		
			Nakladatel
			Publishing House of Wroclaw University of Economics and Business
		 
Další údaje
		
	
		
			Typ výsledku
			Kapitola resp. kapitoly v odborné knize
		 
	
		
			Obor
			50204 Business and management
		 
	
		
	
		
			Utajení
			není předmětem státního či obchodního tajemství
		 
	
		
			Forma vydání
			tištěná verze "print"
		 
		
			Kód RIV
			RIV/47813059:19520/24:A0000511
		 
	
			
				Organizační jednotka
				Obchodně podnikatelská fakulta v Karviné
			 
		
		
	
			
		
			Klíčová slova anglicky
			customer behaviour; package holidays; travel agency; COVID-19 pandemic
		 
			
			
				
					V originále
					The main goal of this chapter was to identify changes in the decision-making process regarding the purchase of package tours in three different periods: before, during and after the COVID-19 pandemic. Identifying these changes will allow both researchers and practitioners to better understand the evolution of consumer behaviour and adapt business strategies to changing market realities. To achieve the research goal, a literature search was conducted and field research was undertaken (N2020 = 1.502 and N2022 = 1.508). In the case of secondary sources, the method of content analysis was used in the adopted research area. Descriptive statistics methods were used to analyse data from primary sources collected using the indirect survey technique (CAWI).
				  
				Zobrazeno: 1. 11. 2025 00:55