Přehled o publikaci

The growth of tourism not only leads to positive impacts, but also significantly interferes with the cultural identities of destinations and depletes natural resources. As a result of these negative impacts, it was necessary to take measures for the sustainable development of tourism. Measures for sustainable development are not only political in nature, but are incorporated into many strategies of tourism entities. However, sustainability cannot be realized without the contribution of the tourists themselves. The aim of the article was thus to identify the probability of the occurrence of selected patterns of sustainable behavior, as the actual sustainable behavior of consumers depends on whether consumers are aware of their long-term impact on the social environment as well as on the natural environment. Furthermore, the goal was to identify, based on a questionnaire survey, intergenerational links in the acceptance of sustainability principles based on statistical methods. As part of the research, it was found that Generation Z has adopted sustainable behavior in relation to tourism services, Generations X and Y are not far behind. The intergenerational difference in awareness and consumption of non-livestock production was also confirmed.