J 2026

GREEN PURCHASING IN THE GRIP OF COGNITIVE BIASES: THE IMPACT OF ECO-LABELS AND ONLINE REVIEWS ON CONSUMER BEHAVIOUR

BAUEROVÁ, Radka; Karla FOLTISOVÁ and Dana CHLUPOVÁ

Basic information

Original name

GREEN PURCHASING IN THE GRIP OF COGNITIVE BIASES: THE IMPACT OF ECO-LABELS AND ONLINE REVIEWS ON CONSUMER BEHAVIOUR

Authors

BAUEROVÁ, Radka; Karla FOLTISOVÁ and Dana CHLUPOVÁ

Edition

Economics Management Innovation, Olomouc, 2026, 1804-1299

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

References:

Marked to be transferred to RIV

Yes

Organization unit

School of Business Administration in Karvina

Keywords in English

Green Purchasing Behaviour; Eco-labels; Cognitive Heuristics; Online product reviews
Changed: 26/6/2026 16:20, Ing. Radka Bauerová, Ph.D.

Abstract

In the original language

Sustainable consumption is increasingly promoted as a key response to environmental challenges, yet consumers’ pro-environmental intentions often fail to translate into actual purchasing behaviour. The primary objective of this study is to compare the relative influence of eco-labels and online product reviews on consumers’ green purchasing behaviour, conceptualising both information sources as cognitive heuristics in e-commerce decision-making. Using data from a cross-sectional online survey conducted in the Czech Republic (N = 1,028), the analysis explores the relationships between self-reported green purchasing habits, the perceived influence of eco-labels, and online review behaviour.