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    2024

    1. Mapping the Potential of 3D Printing in the Corporate Environment
      BOTLÍK, Josef, Milena BOTLÍKOVÁ, Žaneta RYLKOVÁ, Lucie WALECZEK ZOTYKOVÁ and Tereza IKÁŠOVÁ. Mapping the Potential of 3D Printing in the Corporate Environment. Online. Žilinská iniverzita v Žilině, 2024, 13 pp.
      Name (in English): Mapping the Potential of 3D Printing in the Corporate Environment
      English. Slovakia.
      Keywords in English: 3d printing; companies; processes; globalization; problems
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Josef Botlík, učo 14794. Changed: 30/12/2023 16:05.
      More: https://is.slu.cz/publication/74612/en

    2023

    1. The Effect of the Length of the Inquiry Form on the Conversion of the Corporate Website
      IKÁŠOVÁ, Tereza. The Effect of the Length of the Inquiry Form on the Conversion of the Corporate Website. In Tsounis, N., Vlachvei, A. Advances in Empirical Economic Research. Cham (Switzerland): Springer Nature, 2023, p. 813-824. ISBN 978-3-031-22748-6. Available from: https://dx.doi.org/10.1007/978-3-031-22749-3_50.
      RIV: Proceedings paper. English. Switzerland.
      Ikášová, Tereza (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Chi-square test;Conversions;Generation Z;Web design
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 5/4/2024 13:55.
      More: https://is.slu.cz/publication/74422/en

    2022

    1. What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      BAUEROVÁ, Radka, Tereza IKÁŠOVÁ, Veronika KOPŘIVOVÁ, Tomáš PRAŽÁK and Michal STOKLASA. What Cognitive Biases Attack Potential Customers in User Reviews the Most? Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, roč. 22, No 1, p. 5-21. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2022.001.
      Odkaz na webovou stránku, ze které je dostupný plný text článku
      Name (in English): What Cognitive Biases Attack Potential Customers in User Reviews the Most?
      RIV/47813059:19520/22:A0000346 Article in a journal. English. Czech Republic.
      Bauerová, Radka (203 Czech Republic, guarantor, belonging to the institution) -- Ikášová, Tereza (203 Czech Republic, belonging to the institution) -- Kopřivová, Veronika (703 Slovakia, belonging to the institution) -- Pražák, Tomáš (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: apophenia; authority bias; bandwagon effect; e-shops; negativity effect; online reviews; processing difficulty effect; story bias
      Reviewed: yes
      Changed by: Ing. Radka Bauerová, Ph.D., učo 32908. Changed: 30/12/2022 14:39.
      More: https://is.slu.cz/publication/64281/en

    2021

    1. Is the Future of Non-Skippable Ads Shining Bright?
      KOPŘIVOVÁ, Veronika, Tereza IKÁŠOVÁ and Dominik ŠVARC. Is the Future of Non-Skippable Ads Shining Bright?. Online. In doc. PhDr. Ľudmila Čábyová, PhD., Ing. Zuzana Bezáková, PhD., PhDr. Adam Madleňák, PhD., MBA. Conference Proceedings from International Scientific Conference „Marketing Identity 2021: New changes, new challenges“. Trnava: Fakulta masmediálnej komunikácie UCM, 2021, p. 336-344, 744 pp. ISBN 978-80-572-0220-2.
      URL
      RIV/47813059:19520/21:A0000350 Proceedings paper. English.
      Kopřivová, Veronika (703 Slovakia, belonging to the institution) -- Ikášová, Tereza (203 Czech Republic, belonging to the institution) -- Švarc, Dominik (203 Czech Republic, belonging to the institution)
      Keywords in English: Brand; Consumer Behaviour; Generation Z; Marketing Communication; Non-skippable Ads;
      Reviewed: yes
      Changed by: Ing. Veronika Kopřivová, Ph.D., učo 29255. Changed: 31/12/2022 23:50.
      More: https://is.slu.cz/publication/64484/en
Displayed: 5/5/2024 09:38