Information System SU

Publication Records

česky | in English

Filter publications

    2024

    1. Společenský a diplomatický protokol: Distanční studijní text
      PELLEŠOVÁ, Pavlína and Patrik KAJZAR. Společenský a diplomatický protokol: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.
      Czech. Czech Republic.
      Changed by: Ing. Robert Kempný, učo 19500. Changed: 18/3/2024 21:27.
      More: https://is.slu.cz/publication/78221/en

    2023

    1. Gastronomy trends as a strategic factor in customer satisfaction management.
      PELLEŠOVÁ, Pavlína and Jakub VACHA. Gastronomy trends as a strategic factor in customer satisfaction management. Folia Geographica. Prešov: University of Prešov, Slovakia, vol. 65, No 2, p. 5-30. ISSN 1336-6157. 2023.
      URL
      Name (in English): Gastronomy trends as a strategic factor in customer satisfaction management.
      RIV/47813059:19520/23:A0000417 Article in a journal. English. Slovakia.
      Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Vacha, Jakub (703 Slovakia, guarantor, belonging to the institution)
      Keywords in English: Gastronomy trends; Customer satisfaction; Customer experience; Customer education; Food & beverage industry; Strategic management
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 11:37.
      More: https://is.slu.cz/publication/74545/en
    2. HISTORY OF THE INTERNATIONAL SCIENTIFIC CONFERENCE “CURRENT TRENDS IN SPA, HOTEL AND TOURISM" (HISTORY OF THE INTERNATIONAL SCIENTIFIC CONFERENCE “CURRENT TRENDS IN SPA, HOTEL AND TOURISM”)
      PELLEŠOVÁ, Pavlína and Izabela MICHALSKA DUDEK. HISTORY OF THE INTERNATIONAL SCIENTIFIC CONFERENCE “CURRENT TRENDS IN SPA, HOTEL AND TOURISM" (HISTORY OF THE INTERNATIONAL SCIENTIFIC CONFERENCE “CURRENT TRENDS IN SPA, HOTEL AND TOURISM”). In Dr hab. Izabela Michalska Dudek, prof. UEW, Dr hab. Piotr Gryszel, prof. UEW. 11TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS CURRENT TRENDS IN SPA, HOTEL AND TOURISM “Tourism in times of dynamic changes in the environment”. Wroclaw University of Economics and Busi: Wroclaw University of Economics and Business. p. 5-11. ISBN 978-83-67899-21-5. 2023.
      Name (in English): HISTORY OF THE INTERNATIONAL SCIENTIFIC CONFERENCE “CURRENT TRENDS IN SPA, HOTEL AND TOURISM”
      RIV/47813059:19520/23:A0000427 Proceedings paper. English. Poland.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution) -- Michalska Dudek, Izabela (616 Poland)
      Keywords in English: International Conference; Tourism; Trends
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 28/3/2024 13:57.
      More: https://is.slu.cz/publication/75264/en
    3. Sustainability and Environmental Issues in Accommodation Facilities in the MoravianSilesian.
      KOSTKOVÁ, Miroslava, Klára VÁCLAVÍNKOVÁ and Pavlína PELLEŠOVÁ. Sustainability and Environmental Issues in Accommodation Facilities in the MoravianSilesian. RegionCzech Hospitality and Tourism Papers. Praha: Institute of Hospitality Management and Economics, vol. 2023, 19 (37), p. 30-40. ISSN 2571-0389. 2023.
      URL
      Name (in English): Sustainability and Environmental Issues in Accommodation Facilities in the MoravianSilesian.
      RIV/47813059:19520/23:A0000433 Article in a journal. English. Czech Republic.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Václavínková, Klára (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: accommodation facilities; ecology; sustainability
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 23/1/2024 13:36.
      More: https://is.slu.cz/publication/76761/en
    4. Vnímání dopadů pandemie COVID-19 na oblast cestovního ruchu obyvateli na česko-polském pohraničí (Perception of the impact of the COVID-19 pandemic on tourism by in- habitants of the Czech-Polish border area)
      PELLEŠOVÁ, Pavlína, Patrik KAJZAR and Łukasz WRÓBLEWSKI. Vnímání dopadů pandemie COVID-19 na oblast cestovního ruchu obyvateli na česko-polském pohraničí (Perception of the impact of the COVID-19 pandemic on tourism by in- habitants of the Czech-Polish border area). In Euroregion Śląsk Cieszyński – Těšínské Slezsko w świetle wyzwań pandemicznych i postpandemicznych. Cieszyn–Katowice: Polska Akademia Nauk Oddział w Katowicach,, Stowarzyszenie Rozwoju i Współpracy Regionalnej „Olza”. p. 53-70. TRANSCARPATHICA IX. ISBN 978-83-66055-37-7. doi:10.34916/tc.2023.09.04. 2023.
      URL
      Name (in English): Perception of the impact of the COVID-19 pandemic on tourism by in- habitants of the Czech-Polish border area
      RIV/47813059:19520/23:A0000394 Chapter(s) of a specialized book. Czech. Poland.
      Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Kajzar, Patrik (203 Czech Republic, guarantor, belonging to the institution) -- Wróblewski, Łukasz (616 Poland)
      Keywords in English: government measures ;COVID-19 pandemic; Euroregion; Czech-Polish border; travel movements
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Patrik Kajzar, Ph.D., učo 17240. Changed: 13/12/2023 15:06.
      More: https://is.slu.cz/publication/71481/en

    2022

    1. ATTITUDES OF CUSTOMERS TO SELECTED GASTRONOMIC TRENDS
      PELLEŠOVÁ, Pavlína and Jakub VACHA. ATTITUDES OF CUSTOMERS TO SELECTED GASTRONOMIC TRENDS. In Ing. Martin Petříček, Ph.D. doc. Ing. Jan Hán, Ph.D. Ing. Barbora Komínková Ing. Radka Balakovská. 10th INTERNATIONAL CONFERENCE PROCEEDINGS CURRENT TRENDS IN SPA, HOSPITALITY AND TOURISM. Praha: Institute of Hospitality Management and Economics. p. 200-209. ISBN 978-80-87411-41-4. 2022.
      Name (in English): ATTITUDES OF CUSTOMERS TO SELECTED GASTRONOMIC TRENDS
      RIV/47813059:19520/22:A0000347 Proceedings paper. English. Czech Republic.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution) -- Vacha, Jakub (703 Slovakia)
      Keywords in English: restaurant offer; customer satisfaction; gastronomy trends
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 29/12/2022 10:42.
      More: https://is.slu.cz/publication/64305/en
    2. Business plan development in an international project aimed at creating a fictitious hotel
      PELLEŠOVÁ, Pavlína and Krystyna HEINZ. Business plan development in an international project aimed at creating a fictitious hotel. Studia Periegetica. Poznan, Polsko, vol. 3, No 39, p. 121-139. ISSN 2658-1736. doi:10.5604/01.3001.0016.1058. 2022.
      URL
      Name (in English): Business plan development in an international project aimed at creating a fictitious hotel
      RIV/47813059:19520/22:A0000348 Article in a journal. English. Poland.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution) -- Heinz, Krystyna (203 Czech Republic, belonging to the institution)
      Keywords in English: project; business plan; hotel; competitiveness; service packages; expertise
      Reviewed: yes
      Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 2/1/2023 14:22.
      More: https://is.slu.cz/publication/64314/en
    3. The Formation Of Trends In The Visitation Of Gastronomic Establishments After The Global Pandemic Crisis
      PELLEŠOVÁ, Pavlína. The Formation Of Trends In The Visitation Of Gastronomic Establishments After The Global Pandemic Crisis. In University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics. 22th International Scientific Conference Globalization and its Socio-economic Consequences,. 1st ed. Zilina: University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics. p. 1144-1150. ISBN 978-80-8154-332-6. 2022.
      URL
      Name (in English): The Formation Of Trends In The Visitation Of Gastronomic Establishments After The Global Pandemic Crisis
      English. Slovakia.
      Keywords in English: gastronomy; segment; Czech Republic; trend
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 1/4/2024 18:51.
      More: https://is.slu.cz/publication/68801/en
    4. The Impact of COVID-19 Pandemic on the Tourism Market in the Czech Republic (The Impact of COVID-19 Pandemic on the Tourism Market in the Czech Republic.)
      PELLEŠOVÁ, Pavlína and Klára VÁCLAVÍNKOVÁ. The Impact of COVID-19 Pandemic on the Tourism Market in the Czech Republic (The Impact of COVID-19 Pandemic on the Tourism Market in the Czech Republic.). Central European Papers. Opava: Silesian University in Opava, Faculty of Public Policies in Opava, X, 2022/1, p. 79-88. ISSN 2336-3312. 2022.
      URL
      Name in Czech: Vliv pandemie COVID-19 na trh cestovního ruchu v České republice
      Name (in English): The Impact of COVID-19 Pandemic on the Tourism Market in the Czech Republic.
      RIV/47813059:19520/22:A0000324 Article in a journal. English. Czech Republic.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution) -- Václavínková, Klára (203 Czech Republic, belonging to the institution)
      Keywords in English: tourism; pandemic; impact; development
      Reviewed: yes
      Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 29/12/2022 11:04.
      More: https://is.slu.cz/publication/62141/en
    5. TRENDS IN THE CATERING AND ACCOMMODATION BUSINESS IN THE MORAVIAN SILESIAN REGION
      KOSTKOVÁ, Miroslava, Pavlína PELLEŠOVÁ and Patrik KAJZAR. TRENDS IN THE CATERING AND ACCOMMODATION BUSINESS IN THE MORAVIAN SILESIAN REGION. E+M Ekonomie a Management. Technická univerzita v Liberci: Wolters Kluwer ČR, a. s., vol. 25, No 1, p. 195-207. ISSN 2336-5064. doi:10.15240/tul/001/2022-1-012. 2022.
      URL
      Name (in English): TRENDS IN THE CATERING AND ACCOMMODATION BUSINESS IN THE MORAVIAN SILESIAN REGION
      RIV/47813059:19520/22:A0000280 Article in a journal. English. Czech Republic.
      Kostková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Kajzar, Patrik (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Offer; trends; tourism;catering and accommodation establishments; research
      Changed by: Ing. Patrik Kajzar, Ph.D., učo 17240. Changed: 3/5/2022 16:47.
      More: https://is.slu.cz/publication/60585/en

    2021

    1. Global Aspects of the Gastronomic Trends and Innovations
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. Global Aspects of the Gastronomic Trends and Innovations. In Kliestik. The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. Zilina Slovak Republic: University of Zilina. p. 1-10. ISSN 2261-2424. doi:10.1051/shsconf/20219204014. 2021.
      URL
      Name (in English): Global Aspects of the Gastronomic Trends and Innovations
      RIV/47813059:19520/21:A0000198 Proceedings paper. English. Slovakia.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: globalization; gastronomy trends and innovations; research; services;
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 14:12.
      More: https://is.slu.cz/publication/49332/en
    2. Impact of the COVID-19 Crisis on the Regulation to Tourism in the Czech Republic.
      NOVOTNÝ, Lukáš and Pavlína PELLEŠOVÁ. Impact of the COVID-19 Crisis on the Regulation to Tourism in the Czech Republic. Central European Public Administration Review. vol. 2021, 19/1, p. 199-222. ISSN 2591-2240. doi:10.17573/cepar.2021.1.09. 2021.
      URL
      Name (in English): Impact of the COVID-19 Crisis on the Regulation to Tourism in the Czech Republic.
      RIV/47813059:19520/21:A0000206 Article in a journal. English. Slovenia.
      Novotný, Lukáš (203 Czech Republic) -- Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: tourist guide; public administration; Covid-19; tourism; Czech Republic; management.
      Reviewed: yes
      Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 16/6/2021 14:36.
      More: https://is.slu.cz/publication/51206/en
    3. Past středního příjmu z ekonomického pohledu (The middle income trap from the economic point of view.)
      PELLEŠOVÁ, Pavlína. Past středního příjmu z ekonomického pohledu (The middle income trap from the economic point of view.). In VOMLELA L., RIEDEL R. a kolektiv autorů, FVP SU. Slezsko a problematika pasti středního příjmu české a polské regionální perspektivy. první. Opava: neuveden. p. 17-26. ISBN 978-80-7510-479-3. 2021.
      URL
      Name in Czech: Past středního příjmu z ekonomického pohledu
      Name (in English): The middle income trap from the economic point of view.
      Czech. Czech Republic.
      Keywords in English: middle income trap; low income; lower middle income; middle income; upper income; upper middle income; upper income
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 21/4/2023 11:04.
      More: https://is.slu.cz/publication/55445/en
    4. Pułapka średniego dochodu z ekonomicznego punktu widzenia (The middle income trap from an economic point of view)
      PELLEŠOVÁ, Pavlína. Pułapka średniego dochodu z ekonomicznego punktu widzenia (The middle income trap from an economic point of view). In VOMLELA L., RIEDEL R. a kolektiv autorů. Śląsk i problematyka pułapki średniego dochodu czeskie i polskie perspektywy regionalne. první. Opava: neuveden. p. 17-27. ISBN 978-80-7510-480-9. 2021.
      URL
      Name (in English): The middle income trap from an economic point of view
      Polish. Czech Republic.
      Keywords in English: middle income trap; low income; lower middle income; middle income; upper income; upper middle income; upper income
      Changed by: Miroslava Snopková, učo 43819. Changed: 21/4/2023 11:05.
      More: https://is.slu.cz/publication/55447/en
    5. The middle income trap from the economic point of view
      PELLEŠOVÁ, Pavlína. The middle income trap from the economic point of view. In VOMLELA L., RIEDEL R. a kolektiv autorů. SILESIA AND THE MIDDLE INCOME TRAP PROBLEM CZECH AND POLISH REGIONAL PERSPECTIVES. první. Opava: neuveden. p. 17-27. ISBN 978-80-7510-483-0. 2021.
      URL
      Name (in English): The middle income trap from the economic point of view
      RIV/47813059:19520/21:A0000250 Chapter(s) of a specialized book. English. Czech Republic.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: middle income trap; low income; lower middle income; middle income; upper income; upper middle income; upper income
      International impact: yes
      Reviewed: yes
      Changed by: Miroslava Snopková, učo 43819. Changed: 12/4/2022 13:47.
      More: https://is.slu.cz/publication/55446/en
    6. Vývoj gastronomických trendů z perspektivy provozovatelů restauračních podniků na příkladě Moravskoslezského kraje (Development of Trends in Gastronomy from the Perspective of Catering Providers on the Case of the Moravian Silesian Region)
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. Vývoj gastronomických trendů z perspektivy provozovatelů restauračních podniků na příkladě Moravskoslezského kraje (Development of Trends in Gastronomy from the Perspective of Catering Providers on the Case of the Moravian Silesian Region). Ekonomická revue cestovného ruchu. vol. 54, 4/2021, p. 229-237. ISSN 0139-8660. 2021.
      Ekonomická revue cestovného ruchu
      Name (in English): Development of Trends in Gastronomy from the Perspective of Catering Providers on the Case of the Moravian Silesian Region
      RIV/47813059:19520/21:A0000311 Article in a journal. Czech. Slovakia.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: A survey; Gastronomy trends; Restaurant offer;
      Changed by: Miroslava Snopková, učo 43819. Changed: 11/4/2023 21:18.
      More: https://is.slu.cz/publication/61061/en

    2020

    1. Globalization and perception of tourism trends by supply and demand
      PELLEŠOVÁ, Pavlína. Globalization and perception of tourism trends by supply and demand. In The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. Žilina: Žilinská univerzita. p. 4019-4026. ISSN 2261-2424. doi:10.1051/shsconf/20207404019. 2020.
      URL
      Name (in English): Globalization and perception of tourism trends by supply and demand
      RIV/47813059:19520/20:A0000128 Proceedings paper. Czech. Slovakia.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: globalization; trends of tourism; travel agencies; customers
      Type of proceedings: post-proceedings
      Reviewed: yes
      Changed by: doc. Ing. Pavlína Pellešová, Ph.D., učo 48763. Changed: 22/1/2020 13:19.
      More: https://is.slu.cz/publication/34523/en
    2. Measuring the Tourist Activity of the Moravian-Silesian Region
      KOSTKOVÁ, Miroslava, Pavlína PELLEŠOVÁ and Patrik KAJZAR. Measuring the Tourist Activity of the Moravian-Silesian Region. Czech Hospitality and Tourism Papers. Praha: Institute of Hospitality Management in Prague 8, vol. 16, No 33, p. 16-27. ISSN 2571-0389. 2020.
      URL
      RIV/47813059:19520/20:A0000136 Article in a journal. English. Czech Republic.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Kajzar, Patrik (203 Czech Republic, belonging to the institution)
      Keywords in English: Destination;Defert’s Index; Measurement;Tourist attendance; Tourist Attractivity;Tourist Activity Function
      Changed by: Ing. Patrik Kajzar, Ph.D., učo 17240. Changed: 3/6/2020 11:24.
      More: https://is.slu.cz/publication/40462/en
    3. Results of Questionnaire Survey among Selected Tourism Enterprises and their Reflection on Trends in Tourism in the Moravian-Silesian Region
      KAJZAR, Patrik, Miroslava KOSTKOVÁ and Pavlína PELLEŠOVÁ. Results of Questionnaire Survey among Selected Tourism Enterprises and their Reflection on Trends in Tourism in the Moravian-Silesian Region. Journal of Environmental Management and Tourism. vol. 11, No 2, p. 236-249. ISSN 2068-7729. 2020.
      URL
      RIV/47813059:19520/20:A0000134 Article in a journal. English. Germany.
      Kajzar, Patrik (203 Czech Republic, guarantor, belonging to the institution) -- Kostková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: Enterprises; Moravian-Silesian Region; survey; the strategy of Tourism Management; tourism trends; tour operators; travel agencies.
      Changed by: Ing. Patrik Kajzar, Ph.D., učo 17240. Changed: 8/5/2020 14:24.
      More: https://is.slu.cz/publication/39807/en
    4. Trendy a inovace služeb hotelnictví a gastronomie Moravskoslezského kraje (Trends and innovations of hotel and gastronomy services of the Moravian-Silesian region)
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. Trendy a inovace služeb hotelnictví a gastronomie Moravskoslezského kraje (Trends and innovations of hotel and gastronomy services of the Moravian-Silesian region). Ekonomická revue cestovného ruchu. vol. 53, 4/2020, p. 190-199. ISSN 0139-8660. 2020.
      Name (in English): Trends and innovations of hotel and gastronomy services of the Moravian-Silesian region
      RIV/47813059:19520/20:A0000181 Article in a journal. Czech. Slovakia.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: Catering and Accommodation Establishments; Trends and Innovation; Tourism
      Changed by: Miroslava Snopková, učo 43819. Changed: 21/4/2021 09:49.
      More: https://is.slu.cz/publication/50325/en

    2019

    1. Measuring the destination performance of the Moravian-Silesian region through the strength of tourism aktivity
      KOSTKOVÁ, Miroslava, Pavlína PELLEŠOVÁ and Patrik KAJZAR. Measuring the destination performance of the Moravian-Silesian region through the strength of tourism aktivity. In sborník z konference Hotelnictví, turismus a vzdělávání. 11th ed. Praha: VŠH. p. 45-54. ISBN 978-80-87411-87-2. 2019.
      Name in Czech: Výkonnost Moravskoslezského kraje prostřednictvím turistické aktivity
      RIV/47813059:19520/19:A0000015 Proceedings paper. English. Czech Republic.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Kajzar, Patrik (203 Czech Republic, belonging to the institution)
      Keywords in English: Destination; Tourist Activity; Tourist Attendance
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: Ing. Patrik Kajzar, Ph.D., učo 17240. Changed: 24/10/2019 14:17.
      More: https://is.slu.cz/publication/31182/en
    2. Moravskoslezský kraj a vybrané trendy cestovního ruchu (Moravian-Silesian Region and Selected Trends of Tourism)
      PELLEŠOVÁ, Pavlína, Miroslava KOSTKOVÁ and Patrik KAJZAR. Moravskoslezský kraj a vybrané trendy cestovního ruchu (Moravian-Silesian Region and Selected Trends of Tourism). In 8. MEZINÁRODNÍ VĚDECKÁ KONFERENCE AKTUÁLNÍ TRENDY LÁZEŇSTVÍ, HOTELNICTVÍ A TURISMU. Opava: Slezská univerzita v Opavě. p. 96-107. ISBN 978-80-7510-359-8. 2019.
      URL
      Name (in English): Moravian-Silesian Region and Selected Trends of Tourism
      RIV/47813059:19520/19:A0000014 Proceedings paper. Czech. Czech Republic.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution) -- Kostková, Miroslava (203 Czech Republic, belonging to the institution) -- Kajzar, Patrik (203 Czech Republic, belonging to the institution)
      Keywords in English: Tourism; tourism trends; demand; supply; SMEs; Moravian-Silesian region
      Type of proceedings: post-proceedings
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 3/3/2020 13:13.
      More: https://is.slu.cz/publication/31181/en

    2018

    1. Development of tourism trends in the Moravian-Silesian Region.
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. Development of tourism trends in the Moravian-Silesian Region. In 7. mezinárodní vědecká konference Aktuální trendy lázeňství, hotelnictví a turismu. Karviná: SU OPF Karviná. p. 53-61. ISBN 978-80-8154-249-7. 2018.
      Name in Czech: Development of tourism trends in the Moravian-Silesian Region.
      Name (in English): Development of tourism trends in the Moravian-Silesian Region.
      RIV/47813059:19520/18:00011131 Proceedings paper. Czech.
      Kostková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: tourism; trends of tourism; tourism business offer
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
      More: https://is.slu.cz/publication/32021/en
    2. DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES. In ETAP 2017 Economic Theory and Practice. Banská Bystrica: Banská bystrica UMB. p. 486-494, 10 pp. ISBN 978-80-557-1424-0. 2018.
      Name (in English): DEVELOPMENT OF TOURIST TRENDS IN THE MORAVIAN-SILESIAN REGION ACCORDING TO CUSTOMER'S PREFERENCES
      RIV/47813059:19520/18:00010872 Proceedings paper. English.
      Kostková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: Development; tourism; trends in tourism; the destination tourist attractivity
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
      More: https://is.slu.cz/publication/31946/en
    3. Gastronomické trendy v súčasnosti v Moravsko-sliezskom kraji
      PELLEŠOVÁ, Pavlína and Jakub VACHA. Gastronomické trendy v súčasnosti v Moravsko-sliezskom kraji. Ekonomická revue cestovního ruchu Economic Review of Tourism. vol. 51, No 3, p. 170-180. ISSN 0139-8660. 2018.
      Changed by: Ing. Jakub Vacha, učo 8218. Changed: 4/1/2022 00:42.
      More: https://is.slu.cz/publication/55521/en
    4. Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
      PELLEŠOVÁ, Pavlína. Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences. In 18th International Scientific Conference, Proceedings. Žilina: University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics. p. 791-798. ISBN 978-80-8154-249-7. 2018.
      Name in Czech: Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
      Name (in English): Globalization and Trends in International Travel. Globalization and its Socio-Economic Consequences.
      RIV/47813059:19520/18:00011130 Proceedings paper. Czech.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: globalization; tourism market; trends of tourism; megatrends.
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
      More: https://is.slu.cz/publication/32020/en
    5. Podnikání v cestovním ruchu: Distanční studijní text
      PELLEŠOVÁ, Pavlína and Patrik KAJZAR. Podnikání v cestovním ruchu: Distanční studijní text. 1st ed. Karviná. 170 pp. ISBN 978-80-7510-303-1. 2018.
      Name in Czech: Podnikání v cestovním ruchu: Distanční studijní text
      Czech.
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 18/3/2020 11:01.
      More: https://is.slu.cz/publication/38202/en
    6. Role moderních informačních technologíí v nabídce cestovního ruchu ČR (Role of Moderní Information Technology in Tourism Supply in Czech Republic)
      KAJZAR, Patrik, Pavlína PELLEŠOVÁ and Miroslava KOSTKOVÁ. Role moderních informačních technologíí v nabídce cestovního ruchu ČR (Role of Moderní Information Technology in Tourism Supply in Czech Republic). In Hotelnictví, turismus a vzdělávání. Praha: VSH v Praze 8. p. 128-140. ISBN 978-80-87411-93-3. 2018.
      Name in Czech: Role moderních informačních technologíí v nabídce cestovního ruchu ČR
      Name (in English): Role of Moderní Information Technology in Tourism Supply in Czech Republic
      RIV/47813059:19520/18:00011051 Proceedings paper. Czech.
      Kajzar, Patrik (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Kostková, Miroslava (203 Czech Republic, belonging to the institution)
      Keywords in English: Tourism; Information technologies; Internet; Facebook; Tourism supply
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 21/11/2019 15:04.
      More: https://is.slu.cz/publication/31971/en
    7. Společenský a diplomatický protokol: Distanční studijní text
      PELLEŠOVÁ, Pavlína and Patrik KAJZAR. Společenský a diplomatický protokol: Distanční studijní text. 1st ed. Karviná. 146 pp. ISBN 978-80-7510-300-0. 2018.
      Name in Czech: Společenský a diplomatický protokol: Distanční studijní text
      Czech.
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 18/3/2020 11:08.
      More: https://is.slu.cz/publication/38203/en
    8. Trendy v cestovním ruchu: Distanční studijní text
      PELLEŠOVÁ, Pavlína. Trendy v cestovním ruchu: Distanční studijní text. 1st ed. Karviná. 182 pp. ISBN 978-80-7510-302-4. 2018.
      Name in Czech: Trendy v cestovním ruchu: Distanční studijní text
      Czech.
      Reviewed: yes
      Changed by: Mgr. Petra Višnická, učo 54899. Changed: 18/3/2020 12:14.
      More: https://is.slu.cz/publication/38209/en

    2017

    1. A Tourism and Selected Tourist Facilities in the Czech Republic and Republic of Belarus
      KAJZAR, Patrik and Pavlína PELLEŠOVÁ. A Tourism and Selected Tourist Facilities in the Czech Republic and Republic of Belarus. Acta Oeconomica Universitatis Selye. vol. 6, No 1, p. 99-111. ISSN 1338-6581. 2017.
      Name (in English): A Tourism and Selected Tourist Facilities in the Czech Republic and Republic of Belarus
      RIV/47813059:19520/17:00010806 Article in a journal. English. Slovakia.
      Kajzar, Patrik (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: Czech republic; republic of Belarus; tourist facilities; tourism
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35866/en
    2. Aktuální trendy cestovního ruchu se zřetelem na Moravskoslezský kraj (CURRENT BUSINESS TRENDS IN THE MORAVIAN-SILESIAN REGION)
      PELLEŠOVÁ, Pavlína. Aktuální trendy cestovního ruchu se zřetelem na Moravskoslezský kraj (CURRENT BUSINESS TRENDS IN THE MORAVIAN-SILESIAN REGION). In Aktuální trendy lázeňství, hotelnictví a turismu: regiony a jejich charakter. Opava: FPF SU Opava. p. 64-73. ISBN 978-80-7510-228-7. 2017.
      URL
      Name in Czech: Aktuální trendy cestovního ruchu se zřetelem na Moravskoslezský kraj
      Name (in English): CURRENT BUSINESS TRENDS IN THE MORAVIAN-SILESIAN REGION
      RIV/47813059:19520/17:00011008 Proceedings paper. Czech.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: tourism; tourism trends; Couchsurfing; industrial tourism; event tourism; gastronomic tourism; adventure tourism
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:58.
      More: https://is.slu.cz/publication/36012/en
    3. The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005
      STARZYCZNÁ, Halina, Pavlína PELLEŠOVÁ and Michal STOKLASA. The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005. ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS. vol. 65, No 5, p. 1767-1777. ISSN 2464-8310. 2017.
      URL
      Name (in English): The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005
      RIV/47813059:19520/17:00010850 Article in a journal. English. Czech Republic.
      Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution)
      Keywords in English: relationship marketing; CRM concept; perception of CRM definition; customer contact; the results of CRM; small and medium enterprises (SMEs)
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35900/en
    4. THE INCOMING CHANGES OF THE RUSSIAN TOURISTS TO THE CZECH REPUBLIC
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. THE INCOMING CHANGES OF THE RUSSIAN TOURISTS TO THE CZECH REPUBLIC. In Zitek, Klimova. 20th International Colloquium on Regional Sciences. Brno, Czech Republic: MASARYKOVA UNIV, ZEROTINOVO NAM 617-9, BRNO 601 77, CZECH REPUBLIC. p. 652 - 659. ISBN 978-80-210-8587-9. doi:10.5817/CZ.MUNI.P210-8587-2017-85. 2017.
      Name (in English): THE INCOMING CHANGES OF THE RUSSIAN TOURISTS TO THE CZECH REPUBLIC
      RIV/47813059:19520/17:A0000108 Proceedings paper. English. Czech Republic.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: incoming; Russian tourists; tourist attendance of the Czech Republic
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 4/3/2020 10:00.
      More: https://is.slu.cz/publication/37180/en
    5. TRENDY CESTOVNÍHO RUCHU V MORAVSKOSLEZSKÉM KRAJI Z POHLEDU ZÁKAZNÍKŮ (TRENDS OF TOURISM IN THE MORAVIAN-SILESIAN REGION FROM THE CUSTOMER'S VIEW)
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. TRENDY CESTOVNÍHO RUCHU V MORAVSKOSLEZSKÉM KRAJI Z POHLEDU ZÁKAZNÍKŮ (TRENDS OF TOURISM IN THE MORAVIAN-SILESIAN REGION FROM THE CUSTOMER'S VIEW). In Hotelnictví, turismus a vzdělávání. Praha VŠH: Vysoká škola hotelová v Praze 8 s.r.o. p. 125-135, 10 pp. ISBN 978-80-87411-99-5. 2017.
      Name in Czech: TRENDY CESTOVNÍHO RUCHU V MORAVSKOSLEZSKÉM KRAJI Z POHLEDU ZÁKAZNÍKŮ
      Name (in English): TRENDS OF TOURISM IN THE MORAVIAN-SILESIAN REGION FROM THE CUSTOMER'S VIEW
      RIV/47813059:19520/17:00010873 Proceedings paper. Czech.
      Kostková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: Internet; demand in tourism; the development prediction; tourism; tourism trends; tourist requirements
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35915/en
    6. Vývoj příjezdového cestovního ruchu v České republice (Development of inbound tourism in the Czech Republic)
      PELLEŠOVÁ, Pavlína. Vývoj příjezdového cestovního ruchu v České republice (Development of inbound tourism in the Czech Republic). In Zborník príspevkov zo 17. medzinárodnej vedeckej konferencie Medzinárodné vzťahy 2016 Aktuálne otázky svetovej ekonomiky a politiky. Bratislava: Ekonóm. p. 936-951. ISBN 978-80-225-4365-1. 2017.
      Name in Czech: Vývoj příjezdového cestovního ruchu v České republice
      Name (in English): Development of inbound tourism in the Czech Republic
      RIV/47813059:19520/17:00010789 Proceedings paper. Czech.
      Pellešová, Pavlína (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: tourism; incoming tourism; structure of expenditure; trend
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35861/en
    7. ZMĚNY PŘÍJEZDŮ RUSKÝCH TURISTŮ DO ČESKA (THE INCOMING CHANGES OF THE RUSSIAN TOURISTS TO THE CZECH REPUBLIC)
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. ZMĚNY PŘÍJEZDŮ RUSKÝCH TURISTŮ DO ČESKA (THE INCOMING CHANGES OF THE RUSSIAN TOURISTS TO THE CZECH REPUBLIC). In XX. MEZINÁRODNÍ KOLOKVIUM O REGIONÁLNÍCH VĚDÁCH. MU Brno: MU Brno. p. 652-660, 8 pp. ISBN 978-80-210-8586-2. 2017.
      Name in Czech: ZMĚNY PŘÍJEZDŮ RUSKÝCH TURISTŮ DO ČESKA
      Name (in English): THE INCOMING CHANGES OF THE RUSSIAN TOURISTS TO THE CZECH REPUBLIC
      RIV/47813059:19520/17:00010875 Proceedings paper. Czech.
      Kostková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: incoming; Russian tourists; tourist attendance of the Czech Republic
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35916/en

    2016

    1. RISING OF TOURISM ATTRACTIVENESS OF THE KARVINA REGION OWING TO CULTURAL AND SPA TOURISM
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. RISING OF TOURISM ATTRACTIVENESS OF THE KARVINA REGION OWING TO CULTURAL AND SPA TOURISM. In Klímova, V., Zitek, V. 19th International Colloquium on Regional Sciences. Brno: MASARYKOVA UNIV, Brno, Czech Republic. p. 1047 - 1054. ISBN 978-80-210-8273-1. doi:10.5817/CZ.MUNI.P210-8273-2016-135. 2016.
      Name (in English): RISING OF TOURISM ATTRACTIVENESS OF THE KARVINA REGION OWING TO CULTURAL AND SPA TOURISM
      RIV/47813059:19520/16:A0000104 Proceedings paper. English. Czech Republic.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: cultural tourism; spa; Karvina Region; tourist attractiveness of the region
      Type of proceedings: post-proceedings
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 3/3/2020 14:31.
      More: https://is.slu.cz/publication/37080/en
    2. THE INFLUENCE OF GLOBALIZATION ON THE OFFER OF PASSENGER RAIL TRANSPORT IN THE CZECH REPUBLIC
      KOSTKOVÁ, Miroslava and Pavlína PELLEŠOVÁ. THE INFLUENCE OF GLOBALIZATION ON THE OFFER OF PASSENGER RAIL TRANSPORT IN THE CZECH REPUBLIC. In T.Klieštik. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES, 16TH INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS, PTS I-V. Zilina: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA. p. 1005 - 1013. ISBN 978-80-8154-191-9. 2016.
      Name (in English): THE INFLUENCE OF GLOBALIZATION ON THE OFFER OF PASSENGER RAIL TRANSPORT IN THE CZECH REPUBLIC
      RIV/47813059:19520/16:A0000103 Proceedings paper. English. Slovakia.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: competition; offer; passenger satisfaction; rail passenger transport; tourism
      Type of proceedings: post-proceedings
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 4/3/2020 10:43.
      More: https://is.slu.cz/publication/37061/en
    3. USE OF PRECEDENT MATRICES IN SUPPLY CHAINS
      PELLEŠOVÁ, Pavlína, Josef BOTLÍK, Milena BOTLÍKOVÁ and Miroslava KOSTKOVÁ. USE OF PRECEDENT MATRICES IN SUPPLY CHAINS. In TANGER LTD. CLC 2015: CARPATHIAN LOGISTICS CONGRESS - CONFERENCE PROCEEDINGS. Jesenik, Czech Republic: TANGER LTD, KELTICKOVA 62, SLEZSKA, OSTRAVA 710 00, CZECH REPUBLIC. p. 45 - 50. ISBN 978-80-87294-64-2. 2016.
      Name (in English): USE OF PRECEDENT MATRICES IN SUPPLY CHAINS
      RIV/47813059:19520/16:A0000105 Proceedings paper. English. Czech Republic.
      Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Botlík, Josef (203 Czech Republic, guarantor, belonging to the institution) -- Botlíková, Milena (203 Czech Republic, belonging to the institution) -- Kostková, Miroslava (203 Czech Republic, belonging to the institution)
      Keywords in English: Supply chain analysis; matrix precedence
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 3/3/2020 14:07.
      More: https://is.slu.cz/publication/37082/en

    2015

    1. Development of Consumption in Czech Tourism In The Time of Changing the Monetary Policy
      KOSTKOVÁ, Miroslava, Pavlína PELLEŠOVÁ and Milena BOTLÍKOVÁ. Development of Consumption in Czech Tourism In The Time of Changing the Monetary Policy. In Soliman, KS. 26th International-Business-Information-Management-Association Conference. Madrid, Spain: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 34 E GERMANTOWN PIKE, NO. 327, NORRISTOWN, PA 19401 USA. p. 480 - 488. ISBN 978-0-9860419-5-2. 2015.
      Name (in English): Development of Consumption in Czech Tourism In The Time of Changing the Monetary Policy
      RIV/47813059:19520/15:A0000110 Proceedings paper. English. Spain.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Botlíková, Milena (203 Czech Republic, belonging to the institution)
      Keywords in English: Consumption; Czech tourism; change; currency intervention; monetary policy
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 4/3/2020 10:19.
      More: https://is.slu.cz/publication/37182/en
    2. CHANGES IN EMPLOYMENT AND BUSINESS STRUCTURES IN TOURISM SECTOR IN THE CZECH REPUBLIC UNDER THE INFLUENCE OF GLOBALIZATION
      KOSTKOVÁ, Miroslava, Pavlína PELLEŠOVÁ, Milena BOTLÍKOVÁ and Josef BOTLÍK. CHANGES IN EMPLOYMENT AND BUSINESS STRUCTURES IN TOURISM SECTOR IN THE CZECH REPUBLIC UNDER THE INFLUENCE OF GLOBALIZATION. In Klieštik, T. 15th International Scientific Conference on Globalization and its Socio-Economic Consequences. Zilina: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA. p. 325 - 333. ISBN 978-80-8154-145-2. 2015.
      Name (in English): CHANGES IN EMPLOYMENT AND BUSINESS STRUCTURES IN TOURISM SECTOR IN THE CZECH REPUBLIC UNDER THE INFLUENCE OF GLOBALIZATION
      RIV/47813059:19520/15:A0000107 Proceedings paper. English. Slovakia.
      Kostková, Miroslava (203 Czech Republic, guarantor, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic) -- Botlíková, Milena (203 Czech Republic) -- Botlík, Josef (203 Czech Republic, belonging to the institution)
      Keywords in English: tourism; globalization; employment; business structures in tourism sector
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 3/3/2020 14:26.
      More: https://is.slu.cz/publication/37086/en
    3. THE INFLUENCE OF EXPRESSWAYS ON THE AVAILABILITY OF INDUSTRIAL ZONES, REGIONAL ANALYSIS IN THE GLOBALIZED EUROPE
      PELLEŠOVÁ, Pavlína, Josef BOTLÍK, Milena BOTLÍKOVÁ and Miroslava KOSTKOVÁ. THE INFLUENCE OF EXPRESSWAYS ON THE AVAILABILITY OF INDUSTRIAL ZONES, REGIONAL ANALYSIS IN THE GLOBALIZED EUROPE. In Klieštik, T. 15th International Scientific Conference on Globalization and its Socio-Economic Consequences. Žilina, Slovakia: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA. p. 572 - 280, 9 pp. ISBN 978-80-8154-145-2. 2015.
      Name (in English): THE INFLUENCE OF EXPRESSWAYS ON THE AVAILABILITY OF INDUSTRIAL ZONES, REGIONAL ANALYSIS IN THE GLOBALIZED EUROPE
      RIV/47813059:19520/15:A0000109 Proceedings paper. English. Slovakia.
      Pellešová, Pavlína (203 Czech Republic, belonging to the institution) -- Botlík, Josef (203 Czech Republic, guarantor, belonging to the institution) -- Botlíková, Milena (203 Czech Republic, belonging to the institution) -- Kostková, Miroslava (203 Czech Republic, belonging to the institution)
      Keywords in English: Expressways; Railways; Moravian Silesian region; Industrial Zones
      Changed by: Ing. Miroslava Kostková, Ph.D., učo 48691. Changed: 4/3/2020 10:11.
      More: https://is.slu.cz/publication/37181/en

    2013

    1. Využití vztahového marketingu v podnikání malých a středních firem (Utilization of Customer Relationship Marketing in business of Small and Medium Enterprises)
      STARZYCZNÁ, Halina, Michal STOKLASA, Miroslava HECZKOVÁ and Pavlína PELLEŠOVÁ. Využití vztahového marketingu v podnikání malých a středních firem (Utilization of Customer Relationship Marketing in business of Small and Medium Enterprises). Karviná: SU OPF Karviná. 110 pp. ISBN 978-80-7248-936-7. 2013.
      Name in Czech: Využití vztahového marketingu v podnikání malých a středních firem
      Name (in English): Utilization of Customer Relationship Marketing in business of Small and Medium Enterprises
      RIV/47813059:19520/13:N0000009 Book on a specialized topic. Czech.
      Starzyczná, Halina (203 Czech Republic, belonging to the institution) -- Stoklasa, Michal (203 Czech Republic, belonging to the institution) -- Heczková, Miroslava (203 Czech Republic, belonging to the institution) -- Pellešová, Pavlína (203 Czech Republic, belonging to the institution)
      Keywords in English: Relationship marketing; SME; model of 6 markets; consumer market; CRM; market of influencers
      Changed by: RNDr. Daniel Jakubík, učo 139797. Changed: 7/2/2020 10:57.
      More: https://is.slu.cz/publication/35846/en
Displayed: 20/4/2024 18:06