Publication Records

POPESCU, Cristina Raluca Gh. and Jarmila DUHÁČEK ŠEBESTOVÁ. Digital Competencies Within Non-profit Organisations: A Preliminary Study. Online. In Almeida, F.L., Morais, J.C., Santos, J.D. (eds). Digital Sustainability: Inclusion and Transformation. ISPGAYA 2023. Springer Proceedings in Earth and Environmental Sciences. Cham: Springer, 2024, p. 7-24. ISBN 978-3-031-57649-2. Available from: https://dx.doi.org/10.1007/978-3-031-57650-8_2.

STOKLASA, Michal and Veronika KOPŘIVOVÁ. E-marketing: Distanční studijní opora. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.

ŠPERKA, Roman and Michal HALAŠKA. Informační podpora činnosti firmy: Distanční studijní text. 3rd ed. Karviná, 2024, 203 pp.

BOTLÍK, Josef, Milena BOTLÍKOVÁ, Žaneta RYLKOVÁ, Lucie WALECZEK ZOTYKOVÁ and Tereza IKÁŠOVÁ. Mapping the Potential of 3D Printing in the Corporate Environment. Online. Žilinská iniverzita v Žilině, 2024, 13 pp.

KOSTKOVÁ, Miroslava and Halina STARZYCZNÁ. Marketing cestovního ruchu 2. rozšířené vydání: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024.

HALAŠKA, Michal and Roman ŠPERKA. Utilization of Time-driven Activity-based Costing and Process Simulation in Cost Management of Organization. E+M Ekonomie a Management. Liberec: Technická univerzita v Liberci, 2024, vol. 27, No 2, p. 50–68. ISSN 1212-3609. Available from: https://dx.doi.org/10.15240/tul/001/2024-5-007.

ZAKARIA, A K M. A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe. SU OPF, 2023, 16 pp. Working Paper in Interdisciplinary Economics and Business Research.

KREJČÍ, Petra and Jarmila DUHÁČEK ŠEBESTOVÁ. Adaptability of work integration social enterprises during times associated with the COVID 19 pandemic. Online. In Michal Müller, Pavla Slavíčková. Knowledge on Economics and Management. Olomouc: Palacký University Olomouc, 2023, p. 82-88. ISBN 978-80-244-6390-2. Available from: https://dx.doi.org/10.5507/ff.23.24463902.

HALAŠKA, Michal and Roman ŠPERKA. Application of TDABC Systems and Their Support with ABMS Approach. In Jezic, G., Chen-Burger, YH.J., Kusek, M., Šperka, R., Howlett, R.J., Jain, L.C. Smart Innovation, Systems and Technologies. Singapore: Springer, 2023, p. 109-118. ISSN 2190-3018. Available from: https://dx.doi.org/10.1007/978-981-99-3068-5_10.

ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ, Radka BAUEROVÁ, Ondřej MIKŠÍK, Daniel KVÍČALA and Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 pp. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Available from: https://dx.doi.org/10.1007/978-3-031-23574-0.

ŠPERKA, Roman. Člen oborové rady doktorského studijního programu Ekonomika a management. Obchodně-podnikatelská fakulta v Karviné, Slezská univerzita v Opavě, 2023 - 2027.

ŠPERKA, Roman. Člen vědecké rady. Slezská univerzita v Opavě, 2023 - 2027.

ŠPERKA, Roman. Člen vědecké rady. Ekonomická fakulta, Jihočeská univerzita v Českých Budějovicích, 2023 - 2027.

KVÍČALA, Daniel, Halina STARZYCZNÁ and Ondřej MIKŠÍK. Does a customer's behaviour on the web determine their lifetime value (CLV)? Zlín: Tomas Bata University in Zlín, 2023, p. 199-208. ISBN 978-80-7678-194-8. Available from: https://dx.doi.org/10.7441/dokbat.2023.

SOBOTOVIČOVÁ, Šárka, Beata BLECHOVÁ and Tomáš PRAŽÁK. Electronic Communication of Entrepreneurs during the Covid-19 Pandemic in the Czech Republic. Journal of Telecommunications and the Digital Economy. 2023, vol. 11, No 1, p. 91-106. ISSN 2203-1693. Available from: https://dx.doi.org/10.18080/jtde.v11n1.599.

POPESCU, Cristina Raluca Gh. and Jarmila DUHÁČEK ŠEBESTOVÁ. Environmental, Social and Governance (ESG) Reporting as Competitive Advantage in Sustainable Business. Online. In Rasim YILMAZ, Seda H. BOSTANCI. Full Paper Proceedings of Tekirdağ Namık Kemal University Faculty of Economics and Administrative Sciences 1st International Symposium on Political Science and Public Administration-Tekirdağ / TURKIYE, October 11-13, 2023. Tekirdağ: Tekirdağ Namık Kemal University Faculty of Economics and Administrative Sciences, 2023, p. 22-31. ISBN 978-625-00-1812-5.

ŠIMÁKOVÁ, Jana and Tomáš PRAŽÁK. Impact of investment and R&D expenditures on company performance in the industry 4.0 era. Acta Oeconomica. 2023, vol. 73, No 4, p. 561-577. ISSN 0001-6373. Available from: https://dx.doi.org/10.1556/032.2023.00044.

ŠKRABAL, Jaroslav, Jarmila DUHÁČEK ŠEBESTOVÁ and Ingrid MAJEROVÁ. Impacts of GDP per Capita According to PPS and Health Care Expenditure on Basic Indicators in C5 Countries. Online. In BEVANDA Vuk. EMAN 2023 – Economics & Management: How to Cope with Disrupted Times. Conference proceedings. Belgrade: UdEkoM Balkan, 2023, p. 27-34. ISBN 978-86-80194-69-1. Available from: https://dx.doi.org/10.31410/EMAN.2023.

MATUŠÍNSKÁ, Kateřina. Marketingová komunikace: Distanční studijní text. 4. rozšíř. a aktual. vyd. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023, 295 pp. ISBN 978-80-7510-574-5.

STOKLASA, Michal. Marketingový výzkum: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023. ISBN 978-80-7510-575-2.

SALAT, Dominik, Jarmila DUHÁČEK ŠEBESTOVÁ and Petra KREJČÍ. MBTI-TYPE AND ENTREPRENEURSHIP: A STUDY OF PERSONALITY TYPE AND TURNING POINT IN BUSINESS. Economics Management Innovation. 2023, vol. 15, No 2, p. 40-49. ISSN 1805-353X.

MAŁECKA, Joanna and Jarmila DUHÁČEK ŠEBESTOVÁ. Perception of Change in Optimisation Aspects. Przestrzeń, Ekonomia, Społeczeństwo. Sopocka Akademia Nauk Stosowanych, 2023, vol. 23, No 1, p. 175-196. ISSN 2353-0987.

DUHÁČEK ŠEBESTOVÁ, Jarmila and Šárka ČEMERKOVÁ. Plan or die: Entrepreneurs’ response to crisis situation. Online. In Anna Ujwary-Gil, Anna Florek-Paszkowska, and Artur Kozioł. Economic Policy, Business,and Management in the Post-Pandemic Perspective. Warsaw: Institute of Economics, Polish Academy of Science, 2023, p. 77-96. ISBN 978-83-61597-94-0.

DUHÁČEK ŠEBESTOVÁ, Jarmila. Podnikání v nestabilním podnikatelském prostředí. 2023.

KVÍČALA, Daniel and Martin KLEPEK. Predicting customer churn in e-commerce using logistic regression. Karvina: Silesian University in Opava, 2023, p. 106-115. ISBN 978-80-7510-554-7.

BAUEROVÁ, Radka and Veronika KOPŘIVOVÁ. Preventing Cyberbullying: What Is the Parental Role in this Issue? Acta academica karviniensia. Karviná: SU OPF, 2023, vol. 23, No 2, p. 18-35. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2023.012.

ŠPERKA, Roman. Proceedings of the 17th International Conference on Agents and Multi-Agent Systems: Technologies and Applications (KES-AMSTA-23). In Smart Innovation, Systems and Technologies. Singapore: Springer, 2023. ISBN 978-981-99-3067-8. Available from: https://dx.doi.org/10.1007/978-981-99-3068-5.

DOLÁK, Radim and Michal HALAŠKA. Process Mining and Global Business Services. In Globalization and its socio-economic consequences. Zilina: University of Zilina, 2023.

ŠPERKA, Roman. Předseda vědecké rady (Chair of the Scientific Board). Obchodně-podnikatelská fakulta v Karviné, Slezská univerzita v Opavě, 2023 - 2027.

BAUEROVÁ, Radka and Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. 4th International conference on Decision making for Small and Medium- Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p. 26-35. ISBN 978-80-7510-554-7.

SALAT, Dominik. Seeking for a new entrepreneurial driver: A literature review. Online. In Michal Müller, Pavla Slavíčková. KNOWCON 2023 : Knowledge on Economics and Management. First Edition. Olomouc: Palacký University Olomouc, 2023, p. 178-184. ISBN 978-80-244-6390-2. Available from: https://dx.doi.org/10.5507/ff.23.24463902.

KLEPEK, Martin and Kateřina KANTOROVÁ. Social Media and Online Behaviour Among High School and University Students. Online. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, p. 94-105. ISBN 978-80-7510-554-7.

GAJIĆ, Nenad, Vanja GROZDIĆ, Jelena DEMKO RIHTER and Jarmila DUHÁČEK ŠEBESTOVÁ. TESTING MARKET EFFICIENCY: THE ROAD TO INTRINSIC VALUATION. FACTA UNIVERSITATIS Series: Economics and Organization. Novi Sad: University of Niš, 2023, vol. 20, No 3, p. 171-189, 20 pp. ISSN 0354-4699. Available from: https://dx.doi.org/10.22190/FUEO230717011G.

SALAT, Dominik. THE FALL OF A MAJOR ADVANCED ECONOMY: A TALE OF TWO COUNTRIES. Online. In Michael Fafílek. DOKBAT 2023 - 19th International Bata Conference for Ph.D. Students and Young Researchers. 19th. Zlín: Univerzita Tomáše Bati ve Zlíně, 2023, p. 355-369. ISBN 978-80-7678-194-8. Available from: https://dx.doi.org/10.7441/dokbat.2023.27.

ZAKARIA, A K M. THE IMPACT OF MICROFINANCE FOR SUPPORTING REFUGEE ENTREPRENEURSHIP IN EUROPE: AN ECONOMIC AND SOCIAL DEVELOPMENT PERSPECTIVE. Online. In Fafílek, M. DOKBAT 2023 - 19th International Bata Conference for Ph.D. Students and Young Researchers. Zlín: Tomas Bata University in Zlín, 2023, p. 505-515. ISBN 978-80-7678-194-8. Available from: https://dx.doi.org/10.7441/dokbat.2023.37.

ŠPERKA, Roman and Michal HALAŠKA. The Performance Assessment Framework (PPAFR) for RPA Implementation in a Loan Application Process using Process Mining. Information Systems and E-Business Management. Heidelber: Springer, 2023, vol. 21, No 2, p. 277-321. ISSN 1617-9846. Available from: https://dx.doi.org/10.1007/s10257-022-00602-2.

KOPECKÝ, Kamil and Martin KLEPEK. Umělá inteligence (AI) a strojového učení: Umělá inteligence na vysoké škole. 2023.

KOPŘIVOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Unlocking Generation Y: Marketing Segmentation Via Lifestyle Insights. Communication Today. Trnava: Univerzita svatého Cyrila a Metoděje Trnava, 2023, vol. 14, No 2, p. 122-139. ISSN 1338-130X. Available from: https://dx.doi.org/10.34135/communicationtoday.2023.Vol.14.No.2.9.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Šárka ČEMERKOVÁ and Joanna DZIEŃDZIORA. Výzvy podnikového řízení ve fázi krize (Challenges of Business Management in the Phase of Crisis Period). Acta academica karviniensia. Karviná: SU OPF, 2023, vol. 23, No 1, p. 106-117. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2023.009.

BAUEROVÁ, Radka, Halina STARZYCZNÁ and Šárka ZAPLETALOVÁ. WHO ARE ONLINE GROCERY SHOPPERS? E+M Ekonomie a Management. Technická univerzita v Liberci: Wolters Kluwer ČR, a. s., 2023, vol. 26, No 1, p. 186-205. ISSN 2336-5064. Available from: https://dx.doi.org/10.15240/tul/001/2023-1-011.

PACHURA, Aneta, Krystyna KMIOTEK, Małgorzata SMOLAREK, Joanna DZIEŃDZIORA, Agnieszka RZEPKA and Jarmila DUHÁČEK ŠEBESTOVÁ. WORK SATISFACTION IN SMES: A COMPARATIVE STUDY OF SELECTED COUNTRIES IN CENTRAL AND EASTERN EUROPE. Humanities and Social Sciences. 2023, vol. 30, No 4, p. 255-270. ISSN 2300-5327. Available from: https://dx.doi.org/10.7862/rz.2023.hss.78.

VAVRUŠKOVÁ, Lucie and Robert KEMPNÝ. ZKP v IS SU. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023.

ŠPERKA, Roman and A KOL. 4 th International conference on Decision making for Small and Medium-Sized Enterprises: Conference Proceedings. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023, 264 pp. ISBN 978-80-7510-554-7.

ŠPERKA, Roman, Petr SUCHÁNEK, Jarmila DUHÁČEK ŠEBESTOVÁ, Radim DOLÁK, Tomáš BARČÁK, Radka BAUEROVÁ, Šárka ČEMERKOVÁ, Michal HALAŠKA, Radmila KRKOŠKOVÁ, Kateřina MATUŠÍNSKÁ, Jiří MAZUREK, Žaneta RYLKOVÁ and Šárka ZAPLETALOVÁ. 4th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023, 264 pp. ISBN 978-80-7510-554-7.

ZAKARIA, A K M. A PROJECT OF A CROWDFUNDING CAMPAIGN. In Proceedings of 13th International Scientific Conference Karviná Ph.D. Conference on Business and Economics. Karviná, 2022, p. 89-100. ISBN 978-80-7510-529-5.

DVOULETÝ, Ondřej, Jarmila DUHÁČEK ŠEBESTOVÁ, Ivana SVOBODOVÁ, Blanka HABRMANOVÁ and Jana MÜLLEROVÁ. Analysing Determinants Influencing Female Entrepreneurship Engagement in the Czech Republic: What is the Role of Caring Responsibilities? World Journal of Entrepreneurship Management and Sustainable Development. 2022, vol. 18, No 1, p. 2-19. ISSN 2042-5961. Available from: https://dx.doi.org/10.47556/J.WJEMSD.18.1.2022.1.

BAUEROVÁ, Radka, Halina STARZYCZNÁ and Tomáš PRAŽÁK. At what lag should economic indicators be applied to predict sales in a transformed economy? Is it worthwhile when e-tailing? Forum Scientiae Oeconomia. Dąbrowa Górnicza: Faculty of Applied Sciences of WSB University, Dąbrowa Górnicza, 2022, roč. 10, No 4, p. 29-46. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL10_NO4_2.

KUBALOVÁ, Radka and Martin KLEPEK. Brand Presence in Decision-Making Involving Decoys. MARKET-TRŽIŠTE. 2022, vol. 34, No 1, p. 9-24. ISSN 0353-4790. Available from: https://dx.doi.org/10.22598/mt/2022.34.1.9.

HALAŠKA, Michal and Pavel VAVRUŠKA. BRANDS, PRODUCTS AND ADVERTISING IN METAVERSE. Online. In Monika Prostináková Hossová, Martin Graca, Martin Solík. Marketing and Media Identity 2022: Metaverse is the New Universe. Trnava: Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava, 2022, p. 80-103. ISBN 978-80-572-0297-4.

ADÁMEK, Pavel and Lucie MEIXNEROVÁ. Business modelování - Jak na business modely v digitálním prostředí (Business modelling). 1. vydání. Praha: Grada Publishing, a.s., 2022, 272 pp. ISBN 978-80-271-3356-7.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Radek KOWALA, Ana Iolanda VODĂ and Ana-Maria BERCU. COMPETENCY MODELS IN BUSINESS STUDENTS AND BUSINESS OWNERS: A CROSS-NATIONAL CASE STUDY OF CZECHIA AND ROMANIA. Business, Management and Economics Engineering. Vilnius, 2022, vol. 20, No 1, p. 59-78. ISSN 2669-2481. Available from: https://dx.doi.org/10.3846/bmee.2022.15300.

STOKLASA, Michal and Kateřina MATUŠÍNSKÁ. Consumer Perception of Regional Brands in Czechia in 2021. Scientific Papers of the University of Pardubice - Series D. 2022, vol. 30, No 1, p. 1-12. ISSN 1804-8048. Available from: https://dx.doi.org/10.46585/sp30011359.

DUHÁČEK ŠEBESTOVÁ, Jarmila and Cristina Raluca Gh. POPESCU. Factors Influencing Investments into Human Resources to Support Company Performance. Journal of Risk and Financial Management. Švýcarsko: MDPI, 2022, vol. 15, No 1, p. 1-13. ISSN 1911-8074. Available from: https://dx.doi.org/10.3390/jrfm15010019.

MAJEROVÁ, Ingrid, Irena SZAROWSKÁ, Radim DOLÁK, Tomáš PRAŽÁK, Jarmila DUHÁČEK ŠEBESTOVÁ and Marian LEBIEDZIK. Finanční stabilita municipalit Moravskoslezského kraje (Financial Stability of Municipalities of Moravian-Silesian Region). Online. In Polsko-czeska współpracatransgraniczna w świetle wyzwańpandemicznych i postpandemicznych. Cieszyn: Polska Akademia Nauk Oddział w Katowicach, 2022, p. 97-113. svazek VIII. ISBN 978-83-66055-26-1. Available from: https://dx.doi.org/10.34916/tc.2022.08.

RALUCA GH. POPESCU, Cristina and Jarmila DUHÁČEK ŠEBESTOVÁ. Fiscally Responsible Businesses as a Result of COVID-19 Pandemic Shock: Taking Control of Countries' Tax Systems by Putting an End to Corporate Tax Evasion and Tax Havens. Online. In Cristina Raluca Gh. Popescu. Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era. Hershey: IGI Global, 2022, p. 161-192. n/a. ISBN 978-1-6684-2525-1. Available from: https://dx.doi.org/10.4018/978-1-6684-2523-7.ch008.

KLEPEK, Martin and Daniel KVÍČALA. How do e-stores grow their market share? MARKETING INTELLIGENCE & PLANNING. 2022, vol. 40, No 8, p. 945-957. ISSN 0263-4503. Available from: https://dx.doi.org/10.1108/MIP-04-2022-0170.

HALAŠKA, Michal and Roman ŠPERKA. Implications of the Exact Time Use for the Simulation of Business Processes’ Costs with the TDABC Approach. In Jezic, G., Chen-Burger, YH.J., Kusek, M., Šperka, R., Howlett, R.J., Jain, L.C. Smart Innovation, Systems and Technologies. Singapore: Springer, 2022, p. 267-276. ISSN 2190-3018. Available from: https://dx.doi.org/10.1007/978-981-19-3359-2_23.

ČEMERKOVÁ, Šárka, Pavla POKORNÁ and Vojtěch MALÁTEK. Influence of COVID-19 on the company's reinvestment in employee education and training. Journal of Eastern European and Central Asian Research. Institute of Eastern Europe and Central Asia, 2022, vol. 9, No 4, p. 691-702. ISSN 2328-8272. Available from: https://dx.doi.org/10.15549/jeecar.v9i4.802.

DUHÁČEK ŠEBESTOVÁ, Jarmila. INVESTMENT IN INNOVATION – PERFORMANCE SUPPORT OR WASTED MONEY?. Online. In Jarmila Zimmermannová, Jaroslav Burian. International Days of Science 2022. Olomouc: MVSO, 2022, p. 86-95. ISBN 978-80-7455-100-0.

KUBALOVÁ, Radka and Martin KLEPEK. JUDGEMENT BIAS AND CONSUMER WILLINGNESS TO PAY: EMPIRICAL STUDY. Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, vol. 22, No 1, p. 87-94. ISSN 2533-7610.

RYLKOVÁ, Žaneta. Manažerské dovednosti: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2022.

VAVRUŠKOVÁ, Lucie and Radka BAUEROVÁ. Metaverse Opportunities from the Perspective of Consumer Segments. Online. In M. P. Hossová, M. Graca a M. Solík. Marketing Identity: Metaverse is the New Universe. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, p. 353-366. ISBN 978-80-572-0297-4.

KLEPEK, Martin. Modelování chování zákazníka v prostředí e-commerce (Modeling customer behavior in e-commerce). 2022.

RYLKOVÁ, Žaneta. Podniková ekonomika: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2022.

ŠPERKA, Roman. Proceedings of the 16th International Conference on Agents and Multi-Agent Systems: Technologies and Applications (KES-AMSTA-22). In Smart Innovation, Systems and Technologies. Singapore: Springer, 2022. ISSN 2190-3018.

MATUŠÍNSKÁ, Kateřina and Michal STOKLASA. The appeals and level of involvement influencing purchasing decision. Management & Marketing. Challenges for the Knowledge Society. De Gruyter Poland, 2022, vol. 17, No 3, p. 234-254. ISSN 1842-0206. Available from: https://dx.doi.org/10.2478/mmcks-2022-0013.

ZAPLETALOVÁ, Šárka. The business excellence models and business strategy. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2022, vol. 2022, No 1, p. 1-17. ISSN 1478-3363. Available from: https://dx.doi.org/10.1080/14783363.2022.2033615.

DZIEŃDZIORA, Joanna, Dawid ŻEBRAK, Jarmila DUHÁČEK ŠEBESTOVÁ and Olga VYTVYTSKA. The competences model as the basis for shaping a positive image of a contemporary lobbyist. Forum Scientiae Oeconomia. Dąbrowa Górnicza: Wydawnictwo Naukowe Akademii WSB, 2022, vol. 10, No 2, p. 193-209. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL10_NO2_10.

DUHÁČEK ŠEBESTOVÁ, Jarmila. THE EVALUATION OF PUBLIC AIDS TO BUSINESS ENTITIES DURING COVID-19 PANDEMIC: A SOAR ANALYSIS. Online. In A. Bercu, I. Bilan and C. Apostoaie. EUROPEAN ADMINISTRATIVE AREA – INTEGRATION AND RESILIENCE DYNAMICS. Proceedings of the International Conference EU-PAIR 2022. Iasi: Editura Universităţii „Alexandru Ioan Cuza” din Iași, 2022, p. 199-214. ISBN 978-606-714-739-1.

BAUEROVÁ, Radka, Tereza IKÁŠOVÁ, Veronika KOPŘIVOVÁ, Tomáš PRAŽÁK and Michal STOKLASA. What Cognitive Biases Attack Potential Customers in User Reviews the Most? Acta academica karviniensia. Karviná: Obchodně podnikatelská fakulta v Karviné, 2022, roč. 22, No 1, p. 5-21. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2022.001.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Petra KREJČÍ and Žaneta RYLKOVÁ. WHAT SITUATIONS CAUSE CRUCIAL FINANCIAL DECISIONS WITHIN SOCIAL BUSINESSES? Central European Business Review. 2022, vol. 11, No 3, p. 39-54. ISSN 1805-4862. Available from: https://dx.doi.org/10.18267/j.cebr.294.

MATUŠÍNSKÁ, Kateřina and Michal STOKLASA. Advertising Strategy according to the Concept of the FCB Model in the Conditions of the Various Generations. E & M EKONOMIE A MANAGEMENT. LIBEREC 1: TECHNICAL UNIV LIBEREC, 2021, vol. 24, No 4, p. 189-205. ISSN 1212-3609. Available from: https://dx.doi.org/10.15240/tul/001/2021-4-012.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Zuzana PALOVÁ, Žaneta RYLKOVÁ, Radek KOWALA and Petra KREJČÍ. Assessing The Impact Of Decentralization of State-Subsidized Institutions on Cross-Border Cooperation: A Case Study. In Zdeněk Kresa. Opportunities and Threats to Current Business Management in Cross-border Comparison 2021. Chemnitz: Verlag der GUC, 2021, p. 25-35. ISBN 978-3-86367-067-2.

POKORNÁ, Pavla and Jarmila DUHÁČEK ŠEBESTOVÁ. BEHAVIOUR CHANGE IN FINANCIAL DECISION MAKING UNDER UNCERTAINTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, ŽanetaRYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREKandRadim DOLÁK. 3rdInternational conference on Decision making for Small and Medium-SizedEnterprises. Conference Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 499-505. ISBN 978-80-7510-456-4.

KLEPEK, Martin and Jana MAJEROVÁ. Buyer Persona: Usefulness of the Method in Social Media Advertising. Online. In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3 rd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2021. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 275-282. ISBN 978-80-7510-456-4.

ČEMERKOVÁ, Šárka and Vojtěch MALÁTEK. Comparison of the Level of Personnel Work in the Czech Republic and Slovakia. Sustainability (Switzerland). 2021, vol. 2021, No 13, p. 1-16. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13010287.

DUHÁČEK ŠEBESTOVÁ, Jarmila. Crisis Situation and Financial Planning for Sustainability: A Case of the Czech SMEs. In C. Popescu and R. Verma (Eds.). Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. Hershey: IGI Global, 2021, p. 59-82. n/a. ISBN 978-1-7998-7951-0. Available from: https://dx.doi.org/10.4018/978-1-7998-7951-0.ch003.

KVÍČALA, Daniel and Halina STARZYCZNÁ. Customer Buying Behaviour in International E-commerce through Empirical E-shop Data. In LEADERSHIP, INNOVATION, MANAGEMENT AND ECONOMICS: INTEGRATED POLITICS OF RESEARCH - LIMEN. 2021. Available from: https://dx.doi.org/10.31410/limen.s.p.2021.121.

BAUEROVÁ, Radka and Veronika BRACINÍKOVÁ. Customer’s Choice of Purchasing Channel: Do Channel Characteristic, Brand, and Loyalty Matter When Shopping in Hybrid Retailers? Sustainability (Switzerland). 2021, vol. 13, No 5, p. 1-18. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su13052453.

SULPHEY, MM, AA ALANZI and Martin KLEPEK. DEVELOPMENT AND STANDARDIZATION OF A TOOL TO MEASURE KNOWLEDGE OF LABOUR LAWS AMONG EMPLOYEES. E & M EKONOMIE A MANAGEMENT. LIBEREC 1: TECHNICAL UNIV LIBEREC, 2021, vol. 24, No 4, p. 86-104. ISSN 1212-3609. Available from: https://dx.doi.org/10.15240/tul/001/2021-4-006.

ADÁMEK, Pavel and Lucie MEIXNEROVÁ. EFFECTS OF THE CORONAVIRUS CRISIS ON BUSINESS MODELS. Online. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 1-14. ISBN 978-80-7510-456-4.

STARZYCZNÁ, Halina and Radka BAUEROVÁ. Ekonomika obchodu: Distanční studijní text. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2021.

KVÍČALA, Daniel and Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 328-341, 12 pp. ISBN 978-80-7510-456-4.

MIKŠÍK, Ondřej and Halina STARZYCZNÁ. Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce. 2021. Available from: https://dx.doi.org/10.31410/LIMEN.S.P.2021.101.

KLEPEK, Martin and Daniel KVÍČALA. HOW COVID19 CRISIS SHAKED CUSTOMER LOYALTY IN E-COMMERCE?. Online. In Marketing Identity. Marketing Identity. 8th ed. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021, p. 248-256. ISSN 1339-5726.

DUHÁČEK ŠEBESTOVÁ, Jarmila and Petra KREJČÍ. How Do Social Enterprises Deliver Tailored Support to Minority Entrepreneurs? In Cooney T.M. The Palgrave Handbook of Minority Entrepreneurship. Cham: Palgrave Macmillan Cham, 2021, p. 439-463. ISBN 978-3-030-66603-3. Available from: https://dx.doi.org/10.1007/978-3-030-66603-3_20.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Pavla POKORNÁ and Petra KREJČÍ. INFLUENCE OF COVID 19 ON FINANCING BUSINESS ACTIVITIES: LESSONS LEARNED FROM SELF-EMPLOYED PERSONS. Online. In Zimmermannová Jarmila. International Days of Science 2021 –Economics, Management, InnovationTen years between the global financial crisis and the crisis of 2020. Olomouc: Moravian Business College Olomouc, 2021, p. 82-90. ISBN 978-80-7455-097-3.

ŠPERKA, Roman, Jindřich VANĚK and Michal HALAŠKA. Informační systémy: Distanční studijní text. 2nd ed. Karviná, 2021, 229 pp.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. International conference on Decision making for Small and Medium-Sized Enterprises. In Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karvina, 2021. ISBN 978-80-7510-456-4.

ZAPLETALOVÁ, Šárka. Internationalisation and Competitive Strategies of Enterprises. In Pavlína Jasovska, Danielle Logue, Hussain G. Rammal. Contemporary Entrepreneurship Issues in International Business. Singapore: World Scientific, 2021, p. 139-168. Volume 1. ISBN 978-981-12-2843-8. Available from: https://dx.doi.org/10.1142/9789811228445_fmatter.

VODA, Ana Iolanda, Ana Maria BERCU and Jarmila DUHÁČEK ŠEBESTOVÁ. Is a higher minimum wage associated with a higher youth employment rate? A panel data analysis. European Journal of International Management. Geneva: Inderscience, 2021, vol. 16, No 4, p. 631-646. ISSN 1751-6757. Available from: https://dx.doi.org/10.1504/EJIM.2021.118569.

KOPŘIVOVÁ, Veronika, Tereza IKÁŠOVÁ and Dominik ŠVARC. Is the Future of Non-Skippable Ads Shining Bright?. Online. In doc. PhDr. Ľudmila Čábyová, PhD., Ing. Zuzana Bezáková, PhD., PhDr. Adam Madleňák, PhD., MBA. Conference Proceedings from International Scientific Conference „Marketing Identity 2021: New changes, new challenges“. Trnava: Fakulta masmediálnej komunikácie UCM, 2021, p. 336-344, 744 pp. ISBN 978-80-572-0220-2.

MATUŠÍNSKÁ, Kateřina. Marketing finančních služeb: Distanční studijní text (Marketing of Financial Services). 2nd ed. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2021, 266 pp. ISBN 978-80-7510-447-2.

KOPŘIVOVÁ, Veronika and Radka BAUEROVÁ. Marketplace behaviour: who are the Czech Millennials? Forum Scientiae Oeconomia. Dąbrowa Górnicza: Wydawnictwo Naukowe Akademii WSB, 2021, roč. 9, No 3, p. 43-57. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSo_VoL9_no.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Roman ŠPERKA and Martin KLEPEK. Migration and Integration at School Level: A Czech Preliminary Study. In Eva Kotlánová. Proceedings of International Conference Economic and Societal Challenges of the European Economy (Covid and Post-Covid Period). Karviná: Silesian University, 2021, p. 63-74. ISBN 978-80-7510-488-5.

ČEMERKOVÁ, Šárka and Pavla POKORNÁ. Nauka o podniku – sbírka příkladů: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2021.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Zuzana PALOVÁ, Petr KANTOR and Vojtěch BECK. Non-Profit Organization Involvement Into the Sustainable Development Goals. In Cristina Raluca Gh. Popescu. Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals. Hershey: IGI Global, 2021, p. 158-179. n/a. ISBN 978-1-7998-8426-2. Available from: https://dx.doi.org/10.4018/978-1-7998-8426-2.ch008.

STARZYCZNÁ, Halina and Radka BAUEROVÁ. Obchodní organizace: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2021. ISBN 978-80-7510-448-9.

BURYOVÁ, Ivona, Vojtěch MALÁTEK and Lucie MEIXNEROVÁ. Personalistika: Distanční studijní text. 2nd ed. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2021, 171 pp.

ČEMERKOVÁ, Šárka and Vojtěch MALÁTEK. PERSONNEL WORK IN SMES IN THE CZECH REPUBLIC BEFORE THE CORONA CRISIS. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, ŽanetaRYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREKandRadim DOLÁK. In: DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ,Ž., MATUŠÍNSKÁ,K., BAUEROVÁ,R., MAZUREK,J., DOLÁK, R. (eds.), 2021. 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: SU OPF Karviná, 2021, p. 115-124. ISBN 978-80-7510-456-4.

ŠPERKA, Roman. Proceedings of the 15th International Conference on Agents and Multi-Agent Systems: Technologies and Applications (KES-AMSTA-21). In Smart Innovation, Systems and Technologies. Singapore: Springer, 2021. ISSN 2190-3018.

MATUŠÍNSKÁ, Kateřina and Šárka ZAPLETALOVÁ. Rational and Emotional Aspects of Consumer Behaviour. Forum Scientiae Oeconomia. Dąbrowa Górnicza: Wydawnictwo Naukowe Akademii WSB, 2021, vol. 9, No 2, p. 95-110. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL9_NO2_5.

ADÁMEK, Pavel. Společenská odpovědnost organizací: Distanční studijní text 2. rozšířené a aktualizované vydání. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2021, 226 pp. ISBN 978-80-7510-473-1.

HALAŠKA, Michal and Roman ŠPERKA. TDABC and Estimation of Time Drivers Using Process Mining. In Jezic G., Chen-Burger J., Kusek M., Sperka R., Howlett R., Jain L. Smart Innovation, Systems and Technologies. Singapore: Springer, 2021, p. 489-499. ISSN 2190-3018. Available from: https://dx.doi.org/10.1007/978-981-16-2994-5_41.

POKORNÁ, Pavla. THE BEHAVIOUR OF ENTREPRENEURS BEFORE AND DURING THE CRISIS WITH AN EMPHASIS ON THE COMPANY'S INTERNAL FINANCIAL RESOURCES. Žilina, in:SHS Web of Confe. 2021. Available from: https://dx.doi.org/10.1051/shsconf/202112901024.

ČEMERKOVÁ, Šárka, Pavla POKORNÁ and Vojtěch MALÁTEK. The impact of global change - the COVID-19 pandemic on the evaluation of employee performance in companies in the Czech Republic. Online. In T. Kliestik. SHS Web of Conferences. Žilina: SHS Web Conf, 2021, p. 1-8. ISSN 2261-2424. Available from: https://dx.doi.org/10.1051/shsconf/202112901006.

HALAŠKA, Michal. The importance of lifecycle extension model for implementation of RPA. In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 183-192. ISBN 978-80-7510-456-4.

KOWALA, Radek and Jarmila DUHÁČEK ŠEBESTOVÁ. Using stewardship and agency theory to explore key performance indicators of family businesses. Forum Scientiae Oeconomia. Dąbrowa Górnicza, Poland: Wydawnictwo Naukowe Akademii WSB, 2021, vol. 9, No 4, p. 9-30. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL9_NO4_1.

LANGEROVÁ, Adéla, Halina STARZYCZNÁ and Šárka ZAPLETALOVÁ. Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic. (Využití analytické části CRM v malých a středních podnicích v ČR). Central European Business Review. Praha, 2021, vol. 10, No 3, p. 67-89. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.262.

HALAŠKA, Michal. Why should a time-driven activity-based costing approach be integrated with process mining? In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, p. 173-182. ISBN 978-80-7510-456-4.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. 3rd International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2021, 710 pp. ISBN 978-80-7510-457-1.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Brand Meaning for Consumers from Dissimilar Generations. Scientific Papers of the University of Pardubice, Series D. Pardubice: Univerzita Pardubice, 2020, vol. 28, No 1, p. 29-42. ISSN 1211-555X.

DUHÁČEK ŠEBESTOVÁ, Jarmila and Monika LEJKOVÁ. Business Competencies Within Unstable Business Environments. In Šebestová, J. Developing Entrepreneurial Competencies for Start-Ups and Small Business. Hershey: IGI Global, 2020, p. 41-58. Advances in Business Strategy and Competitive Advantage. ISBN 978-1-7998-2714-6.

GRODZIĆ, Vanja, Branislav MARIĆ, Mladen RADIŠIČ, Jarmila ŠEBESTOVÁ and Marcin LIS. Capital Investments and Manufacturing Firms’ Performance: Panel-Data Analysis. Lis Marcin. Sustainability. 2020, vol. 12, No 4, p. 1689-1706. ISSN 2071-1050. Available from: https://dx.doi.org/10.3390/su12041689.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Clustering of Millennials by Brand Perceptions in Relation to Demographic Factors. Central European Business Review. 2020, vol. 9, No 5, p. 63-80. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.253.

PALOVÁ, Zuzana and Jarmila DUHÁČEK ŠEBESTOVÁ. Competencies, Skills, and Goals Needed for Social Enterprises: Case of the Czech Republic. Online. In Šebestová, J. Developing Entrepreneurial Competencies for Start-Ups and Small Business. Hershey: IGI Global, 2020, p. 109-128. Advances in Business Strategy and Competitive Advantage. ISBN 978-1-7998-2714-6.

DUHÁČEK ŠEBESTOVÁ, Jarmila and Dana ŠEBESTOVÁ. Consumer Behaviour and Private Donations: The Effect of Marketing Communication and the Reputation of Non-profit Organisations. In Sroka W. (eds). Perspectives on Consumer Behaviour. Cham: Springer, 2020, p. 319-338. Contributions to Management Science. ISBN 978-3-030-47379-2. Available from: https://dx.doi.org/10.1007/978-3-030-47380-8_15.

ADÁMEK, Pavel and Lucie MEIXNEROVÁ. COVID-19: Implications for the Business Models. Journal of Applied Economic Sciences. Journal of Applied Economic Sciences, 2020, vol. 4, No 70, p. 860-877. ISSN 2393-5162.

BAUEROVÁ, Radka and Šárka ZAPLETALOVÁ. CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19. Online. In Ing. Pavel Ondra. DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers (Vol. 16). 16th. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics, 2020, p. 34-48. ISBN 978-80-7454-935-9. Available from: https://dx.doi.org/10.7441/dokbat.2020.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Petra KREJČÍ and Pavla POKORNÁ. Determinants of Financial Literacy: Expectations and Real Behaviour of The Czech Businesses. EMI. MVŠO, 2020, vol. 12, No 3, p. 69-80. ISSN 1804-1299.

DUHÁČEK ŠEBESTOVÁ, Jarmila. Developing Entrepreneurial Competencies for Start-Ups and Small Business. Hershey: IGI Global, 2020, 340 pp. Advances in Business Strategy and Competitive Advantage. ISBN 978-1-7998-2714-6.

RYLKOVÁ, Žaneta and Šárka ČEMERKOVÁ. Does a successful future enterpreneur in the globalzet word need to know logistics?. Online. In Proceedings of 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019. Francie: E D P SCIENCES, 2020, p. 1-8. ISSN 2261-2424. Available from: https://dx.doi.org/10.1051/shsconf/20207404002.

RYLKOVÁ, Žaneta. Does the Potential Entrepreneur Need to Think Procedurally?. Online. Spojené státy: IGI Global, 2020, p. 73-85. ISBN 978-1-7998-2714-6.

KVÍČALA, Daniel and Halina STARZYCZNÁ. Exploring Customers' E-loyalty In Czech B2C E-commerce. Online. In Pavel Ondra. Exploring Customers' E-loyalty In Czech B2C E-commerce. Zlín: DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers, 2020, p. 332-342. ISBN 978-80-7454-935-9. Available from: https://dx.doi.org/10.7441/dokbat.2020.28.

DUHÁČEK ŠEBESTOVÁ, Jarmila and Zuzana PALOVÁ. Hybrid Marketing of Non-Governmental Non-Profit Organizations. In Kresa Zdeněk. Opportunities and Threats to Current Management of Non-profit Organizations in Cross-border Comparison 2020. Chemnitz: Verlag der GUC, 2020, p. 116-237. ISBN 978-3-86367-063-4.

HALAŠKA, Michal and Roman ŠPERKA. Importance of Process Flow and Logic Criteria for RPA Implementation. In Jezic G., Chen-Burger J., Kusek M., Sperka R., Howlett R., Jain L. Smart Innovation, Systems and Technologies. Singapore: Springer, 2020, p. 221-231. ISSN 2190-3018. Available from: https://dx.doi.org/10.1007/978-981-15-5764-4_20.

ZAPLETALOVÁ, Šárka, Halina STARZYCZNÁ and Dalibor ŠIMEK. Inovace v podmínkách České republiky (Innovation in the condition of the Čzech Republic). 1. vydání. Karviná: SU OPF, 2020, 94 pp. ISBN 978-80-7510-411-3.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Pavla POKORNÁ and Petra KREJČÍ. IS A FINANCIAL LITERACY IMPORTANT FOR A REAL BUSINESS? A CASE STUDY. Online. In Jarmila Zimmermannová, Kateřina Ivanová. International Days of Science 2020 – Economics, Management, Innovation Proceedings of the International Scientific Conference. Olomouc: Moravian Business College Olomouc, 2020, p. 69-78. ISBN 978-80-7455-084-3.

POKORNÁ, Pavla, Petra KREJČÍ and Jarmila DUHÁČEK ŠEBESTOVÁ. IS REALLY IMPORTANT TO CREATE AND PLAN THE REINVESTMENT PROCESS?. Online. In Ondřej Dvouletý, Martin Lukeš & Jan Mísař. Proceedings of the 8th International Conference Innovation Management, Entrepreneurship and Sustainability. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2020, p. 521-529. ISBN 978-80-245-2378-1.

LANGEROVÁ, Adéla and Halina STARZYCZNÁ. Komunikace se zákazníky v rámci architektury CRM v MSP v českých firmách (Communication with Customers in the Framework of CRM Architecture in SMEs in CZECH Companies). Economics Management Innovation. Olomouc, 2020, vol. 12, No 3, p. 20-35. ISSN 1804-1299.

ZAPLETALOVÁ, Šárka, Jarmila DUHÁČEK ŠEBESTOVÁ and Žaneta RYLKOVÁ. Krizový management: Distanční studijní text. 2020.

KVÍČALA, Daniel and Halina STARZYCZNÁ. Loajalita zákazníků v e-commerce (Loyalty of the customers in the e-commerce). Karviná: SU OPF, 2020, 25 pp. Working Papers in Interdisciplinary Economics.

LOBOS, Krzysztof, Vojtěch MALÁTEK and Miroslawa SZEWCZYK. Management Practices in Area of Human Resources and Monitoring Results as Determinants of Sme's Success in Poland and the Czech Republic. E+M Ekonomie a Management. Liberec, 2020, vol. 23, No 2, p. 114-125. ISSN 1212-3609. Available from: https://dx.doi.org/10.15240/tul/001/2020-2-008.

RYLKOVÁ, Žaneta. Management výkonnosti podniků: distanční studijní text. Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020.

HALAŠKA, Michal and Roman ŠPERKA. Managing the Business Processes under the Influence of Industry 4.0: Case Study of Loan Application. International Journal of Business Information Systems. 2020, vol. 34, No 3, p. 312-329. ISSN 1746-0972. Available from: https://dx.doi.org/10.1504/IJBIS.2020.108660.

RYLKOVÁ, Žaneta and Karel STELMACH. Manažerská ekonomika v příkladech: distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020.

STARZYCZNÁ, Halina and Michal STOKLASA. Mezinárodní marketing: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020.

RYLKOVÁ, Žaneta and Šárka ČEMERKOVÁ. Personality Assumptions and Attitudes Towards Business. Online. In Jarmila Šebestová. Developing Entrepreneurial Competencies for Start-Ups and Small Business. Spojené státy: IGI Global, 2020, p. 59-72, 13 pp. ISBN 978-1-7998-2714-6.

DUHÁČEK ŠEBESTOVÁ, Jarmila. Podnikání: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020.

ZAPLETALOVÁ, Šárka. Podnikatelské prostředí: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2020.

ŠPERKA, Roman. Proceedings of the 14th International Conference on Agents and Multi-Agent Systems: Technologies and Applications (KES-AMSTA-20). In Smart Innovation, Systems and Technologies. Singapore: Springer, 2020. ISSN 2190-3018.

ITO, Sohei, Dominik VYMĚTAL and Roman ŠPERKA. Process Mining Approach to Formal Business Process Modelling and Verification: A Case Study. Journal of Modelling in Management. Emerald Group Publishing Ltd., 2020, vol. 16, No 2, p. 1-21. ISSN 1746-5664. Available from: https://dx.doi.org/10.1108/JM2-03-2020-0077.

KREJČÍ, Petra and Pavla POKORNÁ. Reinvestment as a tool for innovattion developtment. In Proceedings of 12th International Scientific Conference "KARVINÁ PH.D. CONFERENCE ON BUSINESS AND ECONOMICS". 2020. ISBN 978-80-7510-443-4.

DUHÁČEK ŠEBESTOVÁ, Jarmila and Šárka ZAPLETALOVÁ. Řízení inovací: Distanční studijní text. Karviná: Obchodně podnikatelská fakulta v Karviné Slezská univerzita v Opavě, 2020.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Wu FEIJIE, Zhang LUYAN and Pavla POKORNÁ. Small business sustainability and regional development: lessons learnt from sectoral changes in China and the Czech Republic. Forum Scientiae Oeconomia. Dąbrowa Górnicza: Faculty of Applied Sciences of WSB University, Dąbrowa Górnicza, 2020, vol. 8, No 3, p. 5-31. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL8_NO3_1.

ŠEBESTOVÁ, Jarmila and Wlodimierz SROKA. Sustainable development goals and SMEs decisions: Czech Republic vs. Poland. Journal of Eastern European and Central Asian Research. 2020, vol. 7, No 1, p. 39-50. ISSN 2328-8272. Available from: https://dx.doi.org/10.15549/jeecar.v7i1.418.

KUBALOVÁ, Radka and Martin KLEPEK. The Effect of Assymetrically Dominated Alternatives for Chosen Product Categories. Acta academica karviniensia. 2020, vol. 19, No 4, p. 30-41. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2019.023.

MAJEROVÁ, Ingrid and Tomáš PRAŽÁK. The Impact of Crises on the Relationship between Stock Market Development and Macroeconomic Variables: Evidence from Hong Kong and Singapore. Forum Scientiae Oeconomia. 2020, vol. 8, No 4, p. 27-41, 21 pp. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/FSO_VOL8_NO4_2.

KREJČÍ, Petra. The Importance of Social Innovations in Business Idea Development. In Jarmila Šebestová. Developing Entrepreneurial Competencies for Start-Ups and Small Business. Hershey: IGI Global, 2020, p. 175 - 191. ISBN 978-1-7998-2715-3. Available from: https://dx.doi.org/10.4018/978-1-7998-2714-6.ch012.

ZAPLETALOVÁ, Šárka and Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. Online. In Soukupová Nikola. Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena. České Budějovice: University of South Bohemia in České Budějovice, 2020, p. 150-154. ISBN 978-80-7394-824-5.

STOKLASA, Michal and Eva PITRUNOVÁ. Understanding Regional Product Characteristics and Consumers Purchasing them in the Czech Republic. ACTA UNIVERSITATIS AGRICULTURAE ET SILVICULTURAE MENDELIANAE BRUNENSIS. 2020, vol. 68, No 1, p. 243-253. ISSN 2464-8310. Available from: https://dx.doi.org/10.11118/actaun202068010243.

DUHÁČEK ŠEBESTOVÁ, Jarmila, Vojtěch MALÁTEK and Dušan POLONSKÝ. Vybrané aspekty fungování rozvoje a podpory MSP v globálních podmínkách (Selected aspects of development and support of SMEs in global conditions). Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2020, 112 pp. ISBN 978-80-7510-412-0.

KLEPEK, Martin and Radka BAUEROVÁ. Why do retail customers hesitate for shopping grocery online? Technological and Economic Development of Economy. 2020, vol. 26, No 6, p. 1444-1462. ISSN 2029-4913. Available from: https://dx.doi.org/10.3846/tede.2020.13970.

MATUŠÍNSKÁ, Kateřina, Martin KLEPEK, Halina STARZYCZNÁ, Michal STOKLASA, Radka BAUEROVÁ, Veronika BRACINÍKOVÁ, Adéla LANGEROVÁ and Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů (Technology acceptance in the context of marketing tools). 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 pp. ISBN 978-80-88260-36-3.

ŠEBESTOVÁ, Jarmila, Ana-Maria BERCU and Iolanda VODA. ATTRACTING A NEW WORKFORCE FOR SMES: MILLENNIAL’S CHALLENGE. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2 nd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2019. Karviná: Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2019, p. 226-234. ISBN 978-80-7510-339-0.

RYLKOVÁ, Žaneta and Jarmila ŠEBESTOVÁ. Benchmarking of contributory organizations within the framework of technical efficiency. Engineering Management in Production and Services. 2019, vol. 11, No 1, p. 80-91, 100 pp. ISSN 2543-6597. Available from: https://dx.doi.org/10.2478/emj-2019-0006.

RYLKOVÁ, Žaneta, Šárka ČEMERKOVÁ and Liběna ČESPIVOVÁ. Can I be a successful entrepreneur? Selected elements of set of competencies as a prerequisite for a successful business. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Decision Making for Small and medium-sized Enterprises. Karviná (ČR): Silesian University in Opava, School of Business Administration in Karvina, 2019, p. 70-78. ISBN 978-80-7510-339-0.

LANGEROVÁ, Adéla and Halina STARZYCZNÁ. Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research. Acta academica karviniensia. Karviná, 2019, vol. 19, No 2, p. 42-54. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2019.013.

BAUEROVÁ, Radka. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák. 2 nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, p. 17-26. ISBN 978-80-7510-339-0.

ŠPERKA, Roman. Člen oborové rady doktorského studijního programu Ekonomika a management. Obchodně-podnikatelská fakulta v Karviné, Slezská univerzita v Opavě, 2019 - 2022.

ŠEBESTOVÁ, Jarmila. Člen oborové rady doktorského studijního programu Ekonomika a management. : Oborova rada doktorského studijního programu Ekonomika a management, oboru Podniková ekonomika a management. Člen oborové rady doktorského studijního programu Ekonomika a management. : Oborova rada doktorského studijního programu Ekonomika a management, oboru Podniková ekonomika a management, 2019 - 2022.

ŠPERKA, Roman. Člen vědecké rady (Scientific Board Member). Obchodně-podnikatelská fakulta v Karviné, Slezská univerzita v Opavě, 2019 - 2022.

KLEPEK, Martin and Veronika BRACINÍKOVÁ. Design a správa webové stránky: Distanční studijní text. Karviná, 2019, 168 pp. ISBN 978-80-7510-375-8.

POKORNÁ, Pavla, Jarmila ŠEBESTOVÁ and Šárka ČEMERKOVÁ. Dilemma of Directions for Reinvestment. Forum Scientiae Oeconomia. 2019, vol. 7, No 4, p. 83-99. ISSN 2300-5947. Available from: https://dx.doi.org/10.23762/fso_vol7_no4_6.

ČEMERKOVÁ, Šárka and Žaneta RYLKOVÁ. Does a successful future entrepreneur in the globalized world need to know logistics?. Online. In Kliestik T. 19TH INTERNATIONAL SCIENTIFIC CONFERENCE GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES 2019 - SUSTAINABILITY IN THE GLOBAL-KNOWLEDGE ECONOMY. 17 AVE DU HOGGAR PARC D ACTIVITES COUTAB: Univ Zilina, Fac Operat & Econ Transport & Commun, Dept Econ, 2019, p. 402-409. ISSN 2261-2424. Available from: https://dx.doi.org/10.1051/shsconf/20207404002.

ŠIMEK, Dalibor and Roman ŠPERKA. How robot/human orchestration can help in an HR department: A case study from a pilot implementation. Organizacija. Maribor: Univerza v Mariboru, 2019, vol. 52, No 3, p. 204-217. ISSN 1318-5454. Available from: https://dx.doi.org/10.2478/orga-2019-0013.

ČEMERKOVÁ, Šárka and Vojtěch MALÁTEK. HUMAN RESOURCES MANAGEMENT IN MULTINATIONAL COMPANIES IN RESPONSE TO LOGISTICS NEEDS AND MEETING THEIR GOALS. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Decision Making for Small and medium-sized Enterprises. Karviná (ČR): Silesian University in Opava, School of Business Administration in Karvina, 2019, p. 61-69. ISBN 978-80-7510-339-0.

STOKLASA, Michal. Influence of technology on regional brands in Czechia. Engineering Management in Production and Services. Kleosin, Polsko: Bialystok University of Technology, 2019, vol. 11, No 4, p. 92-102, 117 pp. ISSN 2543-912X. Available from: https://dx.doi.org/10.2478/emj-2019-0036.

ŠPERKA, Roman. Informační podpora podnikových procesů (Information support of business processes). Jesenice: Ekopress, s.r.o., 2019, 191 pp. 1. vydání. ISBN 978-80-87865-55-2.

KREJČÍ, Petra and Jarmila ŠEBESTOVÁ. Innovative literacy levels: gender, age and education matters. Marketing and Management of Innovations. 2019, vol. 10, No 4, p. 353-363. ISSN 2218-4511. Available from: https://dx.doi.org/10.21272/mmi.2019.4-27.

ŠPERKA, Roman, Petr SUCHÁNEK, Jarmila ŠEBESTOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Jiří MAZUREK, Šárka ČEMERKOVÁ and Radim DOLÁK. International conference on Decision making for Small and Medium-Sized Enterprises. In Proceedings. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019. ISBN 978-80-7510-339-0.

ŠIMEK, Dalibor and Roman ŠPERKA. Is Robotic Process Automation (RPA) Disrupting the Market with Business Process Management (BPM) Solutions?. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, p. 244-251. ISBN 978-80-7510-339-0.

MATUŠÍNSKÁ, Kateřina and Veronika BRACINÍKOVÁ. Komunikační a prezentační dovednosti: Distanční studijní text (Presentation and communication skills: Distance learning study materials). 1st ed. Karviná: SU Opava, OPF Karviná, 2019, 195 pp. ISBN 978-80-7510-371-0.

ŠEBESTOVÁ, Jarmila, Zuzana PALOVÁ and Petra KREJČÍ. Manažerské dovednosti v mezigeneračním týmu: Distanční studijní text (Managerial skills in multigenerational teams: Distance learning study materials). 1st ed. Karviná, 2019, 137 pp. ISBN 978-80-7510-372-7.

MATUŠÍNSKÁ, Kateřina, Martin KLEPEK and Michal STOKLASA. Marketing in Theory and Practice. Karviná: SU Opava, OPF Karviná, 2019, 183 pp. ISBN 978-80-7510-341-3.

MATUŠÍNSKÁ, Kateřina and Michal STOKLASA. Marketingová komunikace: Distanční studijní text. 3rd ed. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, 247 pp.

STOKLASA, Michal and Martin KLEPEK. Mediální marketing: Distanční studijní text. Karviná, 2019, 131 pp. ISBN 978-80-7510-368-0.

HALAŠKA, Michal and Roman ŠPERKA. Messaged Multi-agent System as a Tool for Strengthening Innovative Capabilities of Business Models. In Howlett R.J.,Jain L.C.,Sperka R.,Jezic G.,Kusek M.,Chen-Burger Y.-H.J.,Jain L.C.,Jain L.C.,Jain L.C. Smart Innovation, Systems and Technologies. Heidenberg: Springer Science and Business Media Deutschland GmbH, 2019, p. 355-365. ISSN 2190-3018. Available from: https://dx.doi.org/10.1007/978-981-13-8679-4_29.

ŠEBESTOVÁ, Jarmila and Zuzana PALOVÁ. Minority Entrepreneurship: Distance learning study materials. 1st ed. Karviná, 2019, 125 pp. ISBN 978-80-7510-373-4.

BAUEROVÁ, Radka. Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing. Central European Business Review. 2019, roč. 8, No 3, p. 18-34. ISSN 1805-4854. Available from: https://dx.doi.org/10.18267/j.cebr.216.

HALAŠKA, Michal and Roman ŠPERKA. Performance of an Automated Process Model Discovery - the Logistics Process of a Manufacturing Company. Engineering Management in Production and Services. 2019, vol. 11, No 2, p. 106-118. ISSN 2543-6597. Available from: https://dx.doi.org/10.2478/emj-2019-0014.

ŠPERKA, Roman. Proceedings of the 13th International Conference on Agents and Multi-Agent Systems: Technologies and Applications (KES-AMSTA-19). In Smart Innovation, Systems and Technologies. Heidenberg: Springer Science and Business Media Deutschland GmbH, 2019. ISSN 2190-3018.

POKORNÁ, Pavla and Jarmila ŠEBESTOVÁ. Profit Reinvestment: Main Motives Supporting Financial Decisions. e-Finanse. 2019, vol. 15, No 4, p. 34-43. ISSN 1734-039X. Available from: https://dx.doi.org/10.2478/fiqf-2019-0026.

POKORNÁ, Pavla and Jarmila ŠEBESTOVÁ. REINVESTMENT POSSIBILITIES AND EVALUATION: A LITERATURE REVIEW. Online. In Dvouletý, O., M. Lukeš & J. Mísař. Proceedings of the 7th International Conference Innovation Management, Entrepreneurship and Sustainability. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica – Praha 2019, 2019, p. 746-759. ISBN 978-80-245-2316-3.

RYLKOVÁ, Žaneta. Řízení provozu příspěvkových organizací: Distanční studijní text. Karviná, 2019, 138 pp. ISBN 978-80-7510-367-3.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Segmenting of Czech Millenials by chosen factors in relation to mobile phone usage behaviour. Online. In Prof. Ing. Alená Kusá, PhD., Prof. Ing. Anna Zaušková, PhD., Mgr. Zuzana Bučková, PhD. Conference Proceedings from International Scientific Conference Marketing Identity 2019 – Offline is the new online. Trnava: Fakulta masmediálnej komunikácie UCM, 2019, p. 439-454. ISBN 978-80-572-0038-3.

ŠEBESTOVÁ, Jarmila and Wlodimierz SROKA. SMES DECISIONS TO MEET THE SUSTAINABLE DEVELOPMENT GOALS. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2 nd International conference on Decision making for Small and Medium-Sized Enterprises DEMSME 2019. Karviná: Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2019, p. 235-243. ISBN 978-80-7510-339-0.

ŠEBESTOVÁ, Jarmila and Petra KREJČÍ. Sociální podnikání: Distanční studijní text. 1st ed. Karviná, 2019, 135 pp. ISBN 978-80-7510-374-1.

ADÁMEK, Pavel. Společenská odpovědnost firem, neziskového sektoru a veřejné správy: Distanční studijní text. Karviná, 2019, 169 pp. ISBN 978-80-7510-370-3.

CHROMČÁKOVÁ, Adéla and Halina STARZYCZNÁ. Strategic part of CRM architecture in small and medium-sized enterprises in the Czech Republic. In Decision Making for Small and Medium-Sized Enterprises. Karviná: Slezská univerzita v Opavě. Obchodně podnikatelská fakulta v Karviné, 2019, p. 130-139. ISBN 978-80-7510-339-0.

BAUEROVÁ, Radka. The Development and Perspective of Online Shopping in Connection with Technology Acceptance. Economics Management Innovation. 2019, roč. 11, No 3, p. 52-63. ISSN 1805-353X.

HALAŠKA, Michal and Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, p. 110-119. ISBN 978-80-7510-339-0.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. The Ratio of Sense and Sensibility in Decision Buying Process of Millennials in Czech Republic. Online. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: SU Opava, OPF Karviná, 2019, p. 42-51. ISBN 978-80-7510-339-0.

KREJČÍ, Petra and Jarmila ŠEBESTOVÁ. THE ROLE OF SOCIAL INNOVATION IN MANAGERIAL PRACTICE. Online. In Dvouletý, O., M. Lukeš & J. Mísař. Proceedings of the 7th International Conference Innovation Management, Entrepreneurship and Sustainability. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica – Praha 2019, 2019, p. 394-405. ISBN 978-80-245-2316-3.

MATUŠÍNSKÁ, Kateřina and Michal STOKLASA. The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises. Scientific Annals of Economics and Business. 2019, vol. 66, No 2, p. 193-212. ISSN 2501-1960. Available from: https://dx.doi.org/10.2478/saeb-2019-00122019-0012.

STARZYCZNÁ, Halina and Adéla CHROMČÁKOVÁ. Vztahový marketing a CRM: Distanční studijní text (Relationship Marketing and CRM: Distance learning study materials). 1st ed. Karviná, 2019, 192 pp. ISBN 978-80-7510-369-7.

HALAŠKA, Michal and Roman ŠPERKA. Advantages of Application of Process Mining and Agent-Based Systems in Business Domain. In Smart Innovation, Systems and Technologies. Heidelberg: Springer Nature, 2018, p. 177-186. ISBN 978-331992030-6.

KREJČÍ, Petra. ALTERNATIVE APPROACH FOR EVALUATION OF INNOVATIONS: PURE AND COMBINED INNOVATIONS IN SOCIAL ENTERPRISES. In Michal Tvrdoň. Proceedingsof11thInternational Scientific Conference "Karviná Ph.D. Conference on Business and Economics". Karviná: Karviná: Silesian University, 2018, p. 33-43, 10 pp. ISBN 978-80-7510-322-2.

BAUEROVÁ, Radka. Are online sales affected by demographic factors in the Czech Republic? Acta academica karviniensia. Karviná: Slezská univerzita, Obchodně podnikatelská fakulta v Karviné, 2018, roč. 18, No 1, p. 5-16. ISSN 1212-415X. Available from: https://dx.doi.org/10.25142/aak.2018.001.

ŠIMEK, Dalibor and Roman ŠPERKA. Business Process Management Implementation: The Literature Review and Framework Proposal for Low Process Mature Companies. Online. In New trends in Management: Regional and Cross-border Perspectives. London: London Scientifc, 2018, p. 109-130, 32 pp. ISBN 978-0-9954618-4-0.

BAUEROVÁ, Radka. Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, No 5, p. 1239-1247. ISSN 1211-8516. Available from: https://dx.doi.org/10.11118/actaun201866051239.

BAUEROVÁ, Radka. Evaluation of Online Grocery Shopping Based on the Hype Curve Concept. Online. In GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. Žilina: Univerzity of Zilina, 2018, p. 1959-1966. ISBN 978-80-8154-249-7.

BAUEROVÁ, Radka. Changes in Marketing Management of Companies Due to the Development of the Internet. Economics Management Innovation. 2018, roč. 10, No 2, p. 64-73. ISSN 1805-353X.

ŠPERKA, Roman and Michal HALAŠKA. Informační podpora činnosti firmy: Distanční studijní text. 2nd ed. Karviná, 2018, 172 pp.

KREJČÍ, Petra. INNOVATION LITERACY QUANTIFICATION IN SOCIAL ENTERPRISES. In Nikola Soukupová. Scientific Conference INPROFORUM: Innovations, Enterprises, Regions and Managemen. České Budějovice: University of South Bohemia in České Budějovice, 2018, p. 107 - 111. ISBN 978-80-7394-726-2.

HALAŠKA, Michal and Roman ŠPERKA. Process Mining - the Enhancement of Elements of Industry 4.0. Online. In 2018 4th International Conference on Computer and Information Sciences: Revolutionising Digital Landscape for Sustainable Smart Society, ICCOINS 2018. Kuala Lumpur: Institute of Electrical and Electronics Engineers Inc., 2018, p. 49-53. ISBN 978-153864743-1.

KREJČÍ, Petra and Jarmila DUHÁČEK ŠEBESTOVÁ. Social innovation ties : a dilemma of product and employee orientation. Polish Journal of Management Studies. Czestochowa: Czestochowa University of Technology, 2018, vol. 17, No 2, p. 123-133. ISSN 2081-7452. Available from: https://dx.doi.org/10.17512/pjms.2018.17.2.11.

ŠPERKA, Roman, Michal HALAŠKA and Miroslav DIŠEK. Techniky a nástroje v oblasti modelování podnikových procesů: Distanční studijní text. 2nd ed. Karviná, 2018, 192 pp.

ŠPERKA, Roman, Michal HALAŠKA and Dalibor ŠIMEK. Techniky a nástroje v oblasti řízení podnikových procesů: Distanční studijní text. 1st ed. Karviná, 2018, 188 pp. ISBN 978-80-7510-312-3.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Technological Skills Across Generations. Online. In Conference Proceedings from 18th Scientific Conference: Globalization and its socio-economic consequences. Žilina: University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, p. 2000-2006. ISBN 978-80-8154-249-7.

BAUEROVÁ, Radka and Martin KLEPEK. Technology acceptance as a determinant of online grocery shopping adoption. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, No 3, p. 737-746. ISSN 1211-8516. Available from: https://dx.doi.org/10.11118/actaun201866030737.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. THE CONNECTIONS BETWEEN BRANDS AND DIFFERENT GENERATIONS. Online. In Proceedings of 11th International Scientific Conference KARVINÁ PH.D. CONFERENCE ON BUSINESS AND ECONOMICS. Karviná: OPF Karviná, 2018, p. 1-7. ISBN 978-80-7510-322-2.

BAUEROVÁ, Radka and Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018, p. 243-255. ISBN 978-80-8105-985-8.

DIŠEK, Miroslav, Roman ŠPERKA and Ján KOLESÁR. Conversion of Real Data from Production Process of Automotive Company for Process Mining Analysis. In Smart Innovation, Systems and Technologies. Agent and Multi-Agent Systems: Technologies and Applications. Switzerland: Springer International Publishing AG, 2017, p. 223-233. ISBN 978-3-319-59393-7.

BAUEROVÁ, Radka. EXISTING APPROACHES TO BUSINESS EXCELLENCE MODELS. In Proceedings of 10th International Scientific Conference "Karviná Ph.D. Conference on Business and Economics. Karviná: SU OPF Karviná, 2017, p. 1-12. ISBN 978-80-7510-265-2.

HALAŠKA, Michal and Roman ŠPERKA. Exploration of New Paths in the Process Mining Practice - State of the Art. Online. In 10th International Scientific Conference - Karviná Ph.D. Conference on Business and Economics. Karvina: SU OPF Karviná, 2017, p. 38-51. ISBN 978-80-7510-265-2.

BAUEROVÁ, Radka and Martin KLEPEK. Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format. In Conference Proceedings from International Scientific Conference Marketing Identity 2017. Neuveden: Faculty of Mass Media Communication, 2017, p. 37-49. ISBN 978-80-8105-917-9.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Important Steps of Managing the Strong Brand Identity. Online. In Proceedings of 10th International Scientific Conference "Karviná Ph.D. Conference on Business and Economics. Karviná: OPF Karviná, 2017, p. 13-30, 17 pp. ISBN 978-80-7510-265-2.

MARKOVÁ, Helena and Šárka ZAPLETALOVÁ. Lidské zdroje v českých rodinných podnicích (Human Resources in Czech Family Businesses). Karviná: Obchodně podnikatelská fakulta v Karviné, 2017, 120 pp. ISBN 978-80-7510-268-3.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. Marketing mix of financial services from the customers´ perspective. Forum Scientiae Oeconomia. 2017, vol. 5, No 4, p. 35-48, 13 pp. ISSN 2300-5947.

STOKLASA, Michal and Filip ŠTROCH. METHODS FOR CREATING PERSONALIZED MARKETING. Online. In Conference Proceedings from International Scientific Conference 7th - 8th November 2017. Smolenice: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia, 2017, p. 434-439. ISBN 978-80-8105-918-6.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. PERCEPTIONS OF CZECH MILLENNIALS' MEDIA CONSUMPTION AND COMMUNICATION MEANS. In MARKETING IDENTITY - online rules - part II. Trnava: Univerzita sv. Cyrila a Metoděje, Trnava, 2017, p. 16-28. ISBN 978-80-8105-918-6.

MALÁTEK, Vojtěch, Ivana NĚMCOVÁ and Dušan POLONSKÝ. SELECTED ASPECT OF INFLUENCE OF GLOBALISATION ON LABOUR MARKET AND ON UNEMPLOYMEENT IN THE CZECH REPUBLIC ANS IN THE MORAVIAN-SILESIAN REGION. In ANNUAL CONFERENCE FACULTY OF SOCIAL SCIENCES UCM TRNAVA Social Policy and Services Proceeding. Trnava: The Faculty of Social Sciences University of Ss. Cyril and Methodius in Trnava, 2017, p. 43-61. ISBN 978-80-8105-867-7.

BAUEROVÁ, Radka. TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW. In Decision making for Small and Medium Sized Enterprises. Karviná: SU OPF Karviná, 2017, p. 10-18. ISBN 978-80-7510-243-0.

BRACINÍKOVÁ, Veronika and Kateřina MATUŠÍNSKÁ. The Concept 5C of Tactical Marketing in Financial Services. In Decision making for Small and Medium-Sized Enterprises. Karviná: OPF Karviná, 2017, p. 36-47. ISBN 978-80-7510-243-0.

ADÁMEK, Pavel, Radka BAUEROVÁ, Jana KADLUBCOVÁ and Šárka ZAPLETALOVÁ. The Decision Making on Strategy in the Context of Business Excellence Models: The Performance and Strategy. Online. In International Conference on Decision Making for Small and Meidum-Sized Enterprises. Conference Proceedings. Karviná: Obchodně podnikatelská fakulta v Karviné, 2017, p. 1-9, 8 pp. ISBN 978-80-7510-243-0.

ŠPERKA, Roman and Michal HALAŠKA. The Impact of Advertising on Company KPIs and Customer Behavior in MAREA Simulation Model. In Decision making for Small and Medium-sized Enterprises. Karviná: SU OPF Karviná, 2017, p. 231-239. ISBN 978-80-7510-243-0.

ŠPERKA, Roman and Michal HALAŠKA. The Impact of Sales Service in MAREA Trading Simulation under Changing Environment Circumstances. EQUILIBRIUM. Quarterly Journal of Economics and Economic Policy. 2017, vol. 12, No 2, p. 355-371. ISSN 1689-765X.

ŠIMEK, Dalibor and Roman ŠPERKA. The Implementation of Agile Process Simulation in the Enterprises Practice. In Decision making for Small and Medium-sized Enterprises. Karviná: SU OPF Karviná, 2017, p. 220-230. ISBN 978-80-7510-243-0.

MARKOVÁ, Helena and Vojtěch MALÁTEK. THE UTILIZATION OF FORMAL HUMAN RESOURCES PROCESSES IN FAMILY FIRMS IN THE CZECH REPUBLIC. International Journal of Economics, Commerce nad Management. 2017, V, No 12, p. 355-367. ISSN 2348-0386.

BOTLÍK, Josef, Milena BOTLÍKOVÁ and Miroslava KOSTKOVÁ. Comparison of Selected Indicators of the Success of Tourism in Selected EU Countries. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference. Madrid, Spain: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 34 E GERMANTOWN PIKE, NO. 327, NORRISTOWN, PA 19401 USA, 2015, p. 2026 - 2034. ISBN 978-0-9860419-5-2.

KOSTKOVÁ, Miroslava, Pavlína PELLEŠOVÁ and Milena BOTLÍKOVÁ. Development of Consumption in Czech Tourism In The Time of Changing the Monetary Policy. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference. Madrid, Spain: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 34 E GERMANTOWN PIKE, NO. 327, NORRISTOWN, PA 19401 USA, 2015, p. 480 - 488. ISBN 978-0-9860419-5-2.

KOSTKOVÁ, Miroslava, Pavlína PELLEŠOVÁ, Milena BOTLÍKOVÁ and Josef BOTLÍK. CHANGES IN EMPLOYMENT AND BUSINESS STRUCTURES IN TOURISM SECTOR IN THE CZECH REPUBLIC UNDER THE INFLUENCE OF GLOBALIZATION. In Klieštik, T. 15th International Scientific Conference on Globalization and its Socio-Economic Consequences. Zilina: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA, 2015, p. 325 - 333. ISBN 978-80-8154-145-2.

PELLEŠOVÁ, Pavlína, Josef BOTLÍK, Milena BOTLÍKOVÁ and Miroslava KOSTKOVÁ. THE INFLUENCE OF EXPRESSWAYS ON THE AVAILABILITY OF INDUSTRIAL ZONES, REGIONAL ANALYSIS IN THE GLOBALIZED EUROPE. Online. In Klieštik, T. 15th International Scientific Conference on Globalization and its Socio-Economic Consequences. Žilina, Slovakia: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA, 2015, p. 572 - 280, 9 pp. ISBN 978-80-8154-145-2.

BOTLÍK, Josef, Milena BOTLÍKOVÁ, Miroslava KOSTKOVÁ and Alena ZEDKOVÁ. TRANSPORT INFRASTRUCTURE AND BUSINESS ACTIVITIES - GLOBALISATION CONSEQUENCES OF OPENING OF THE MORAVIAN-SILESIAN REGION. In Klieštik, T. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES, PTS I AND II. Zilina: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA, 2015, p. 45 - 57. ISBN 978-80-8154-145-2.