Výpis publikací

ALVES FERREIRA, João Miguel; Radka BAUEROVÁ; Elif TAŞLIBEYAZ a Vaitsa GIANNOULI. A systematic review of emerging technologies and their impact on adolescent well-being and religious identity. Acta Psychologica. 2026, roč. 264, č. 106601, s. 1-15. ISSN 0001-6918. Dostupné z: https://doi.org/10.1016/j.actpsy.2026.106601.

MATUŠÍNSKÁ, Kateřina a Michal STOKLASA. Adapting the FCB model: Strategic insights for effective marketing communication in Czechia. E & M EKONOMIE A MANAGEMENT. LIBEREC: Technická univerzita v Liberci, 2026, roč. 29, č. 1, s. 167-172. ISSN 1212-3609. Dostupné z: https://doi.org/10.15240/tul/001/2026-1-011.

KLEPEK, Martin; Dapeng CUI; Sarath THULASEEDHARAN MALLIKA a Michael CUI. Applying Marketing Laws to Social Media: Cross-Cultural Evidence for Duplication of Purchase and Double Jeopardy. Review of Marketing Science. Walter de Gruyter GmbH, 2026. ISSN 1546-5616. Dostupné z: https://doi.org/10.1515/roms-2025-0080.

POPESCU, GRG a Jarmila DUHÁČEK ŠEBESTOVÁ. Bridging the Gap: Entrepreneurs’ Understanding of Sustainable Business Goals. Online. In Fernando Luís Almeida, José Duarte Santos and José Carlos Morais. Business Sustainability: Innovation in Entrepreneurship & Internationalisation: Proceedings of ISPGAYA Congress 2024: Volume Two. Cham: Springer Nature, 2026, s. 35-44. ISBN 978-3-031-99150-9. Dostupné z: https://doi.org/10.1007/978-3-031-99151-6_4.

POPESCU, C R G a Jarmila DUHÁČEK ŠEBESTOVÁ. Business Sustainability in Romanian and Czech Republic Business Environment: Nexus Between Intellectual Capital, Innovation, Entrepreneurship, and Globalization. Online. In Fernando Luís Almeida, José Duarte Santos and José Carlos Morais. Business Sustainability: Innovation in Entrepreneurship & Internationalisation: Proceedings of ISPGAYA Congress 2024: Volume Two. Cham: Springer Nature, 2026, s. 45-55. ISBN 978-3-031-99150-9. Dostupné z: https://doi.org/10.1007/978-3-031-99.

KUBÍČEK, Michal. Disruption of Economic Theories in the Era of Generative AI: Performance, Accountability, and Reward. Geneva: Zenodo, 2026. Dostupné z: https://doi.org/10.5281/zenodo.20815055.

BAUEROVÁ, Radka a Veronika KOPŘIVOVÁ. Factors leading to customer acceptance of online grocery shopping. E & M EKONOMIE A MANAGEMENT. LIBEREC: Technická univerzita v Liberci, 2026, preprint, s. 1-17. ISSN 1212-3609. Dostupné z: https://doi.org/10.15240/tul/001/2026-5-010.

BAUEROVÁ, Radka; Karla FOLTISOVÁ a Dana CHLUPOVÁ. GREEN PURCHASING IN THE GRIP OF COGNITIVE BIASES: THE IMPACT OF ECO-LABELS AND ONLINE REVIEWS ON CONSUMER BEHAVIOUR. Economics Management Innovation. Olomouc, 2026, roč. 18, č. 1, s. 57-66. ISSN 1804-1299.

SHARIQ, Syed Muhammad; Usama AWAN; Safiya Mukhtar ALSHIBANI; Nidhi SAHORE a Snigdha DASH. Social capital and knowledge resources in exchange relationship: pathways to new product ideas for technology entrepreneurs. JOURNAL OF KNOWLEDGE MANAGEMENT. UK: EMERALD GROUP PUBLISHING LTD, 2026, roč. 2026, č. 2, s. 1-23, 24 s. ISSN 1367-3270. Dostupné z: https://doi.org/10.1108/JKM-06-2025-0795.

KVÍČALA, Daniel; Maria KRÁLOVÁ a Petr SUCHÁNEK. The impact of online purchase behaviour on customer lifetime value. Journal of Marketing Analytics. Hants, England: Palgrave Macmillan LTD, 2026, roč. 14, č. 1, s. 120-137. ISSN 2050-3318. Dostupné z: https://doi.org/10.1057/s41270-024-00328-9.

ZAPLETALOVÁ, Šárka a Žaneta RYLKOVÁ. The role of KPI systems in organizational performance and business excellence. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2026, neuveden, August 2026, s. 1-14. ISSN 1478-3363. Dostupné z: https://doi.org/10.1080/14783363.2026.2723429.

DOLÁK, Radim; Petr ŽYLA; Michal HALAŠKA a Petr SUCHÁNEK. Theoretical and Practical Use of Process Mining Techniques in PrestaShop e-Commerce Solution. In Business Modeling and Software Design. Springer Nature Switzerland, 2026, s. 231-241. ISBN 978-3-032-31563-2. Dostupné z: https://doi.org/10.1007/978-3-032-31564-9_15.

KUBÍČEK, Michal. Umělá inteligence při správě obcí a měst. Online. Praha: Mediatoring.com s.r.o., 2026. ISBN 978-80-11-08427-1.

DUHÁČEK ŠEBESTOVÁ, Jarmila a Cristina Raluca POPESCU. Basic Competency Frameworks Within Sustainable Business Model. Online. In J. Duháček Šebestová & C. Popescu. Building a Green Future Through Essential Decision-Making Competencies. Hershey: IGI Global, 2025, s. 1-26. Building a Green Future Through Essential Decision-Making Competencies, 2025. ISBN 979-8-3373-0189-1. Dostupné z: https://doi.org/10.4018/979-8-3373-0189-1.ch001.

STARZYCZNÁ, Halina a Radka BAUEROVÁ. Ekonomika obchodu. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2025, 235 s.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Petra KREJČÍ a Joanna MAŁECKA. ENTREPRENEURIAL BEHAVIOUR AND STRATEGIC GOALS IN CRISIS SITUATIONS. Ekonomska misao i praksa. online, 2025, roč. 34, č. 2, s. 463-481. ISSN 1330-1039. Dostupné z: https://doi.org/10.17818/EMIP/2025/28.

BAUEROVÁ, Radka a Lucie ŠOKALOVÁ. Exploring the Metaverse Gold Rush: Understanding Consumer Behaviour and Usage Implications within a Globalized Virtual Realm. Online. In Tomas Kliestik / Elvira Nica. Globalization and Its Socio-Economic Consequences, Volume I. Berlin: Peter Lang, 2025, s. 51-63. ISBN 978-3-631-92465-5. Dostupné z: https://doi.org/10.3726/b22205.

DVOULETÝ, Ondřej; Ivana SVOBODOVÁ; Nina BOČKOVÁ; Jarmila DUHÁČEK ŠEBESTOVÁ a Tomáš PRAŽÁK. From Employee to Entrepreneur: Motivations, Transitions and Outcomes Beyond Age 40. Karviná: Silesian University inOpava, School of Business Administration in Karviná, 2025.

KLEPEK, Martin. How online retailers compete: duplication of purchase and natural monopoly in e-commerce. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH. 2025, roč. 35, č. 5, s. 527-544. ISSN 0959-3969. Dostupné z: https://doi.org/10.1080/09593969.2024.2448787.

SALAT, Dominik a Jarmila DUHÁČEK ŠEBESTOVÁ. Changing times, changing drives: Entrepreneurial motivation across generations. E & M EKONOMIE A MANAGEMENT. LIBEREC: Technická univerzita v Liberci, 2025, roč. 29, č. 6, s. 45-60. ISSN 1212-3609. Dostupné z: https://doi.org/10.15240/tul/001/2025-5-025.

GOLDMANOVÁ, Veronika. Integrated marketing communication, synergy: a systematic literature review. Studia commercialia Bratislavensia. Bratislava, 2025, roč. 18, č. 63, s. 145-159. ISSN 1339-3081.

ZAKARIA, A K M. Leading Factors in Migrant Entrepreneurial Success in the Czech Republic. Acta academica karviniensia. 2025, roč. 25, č. 2, s. 58-76. ISSN 1212-415X. Dostupné z: https://doi.org/10.25142/aak.2025.012.

SHARIQ, Syed Muhammad; Roman ŠPERKA; Saqib SHAMIM a Hassan ALI. Leveraging Generative Artificial Intelligence to Enhance Carbon Performance in Supply Chains Through Green Product Innovation and End-of-Life Product Management: AI-Driven Carbon Performance. BUSINESS STRATEGY AND THE ENVIRONMENT. New Jersey: WILEY, 2025, roč. 35, č. 4, s. 5268-5284. ISSN 0964-4733. Dostupné z: https://doi.org/10.1002/bse.70384.

BOTLÍK, Josef; Milena BOTLÍKOVÁ; Žaneta RYLKOVÁ; Lucie WALECZEK ZOTYKOVÁ a Tereza IKÁŠOVÁ. Mapping the Potential of 3D Printing in the Corporate Environment. Online. In Kliestik Tomáš, Nica Elvira. Globalization and Its Socio-Economic Consequences, 23rd International Scientific Conference Proceedings. Berlin, Germany: Peter Lang Group AG, 2025, s. 93-110. ISBN 978-3-631-92474-7. Dostupné z: https://doi.org/10.3726/b22205.

SALAT, Dominik. Personality Insights in Decision Making for a Green Future. Online. In Mladen Turuk. GLOBAL ADVANCES IN MANAGEMENT AND ENTREPRENEURSHIP – CONFERENCE PROCEEDINGS. 3 rd GAME Conference – Vienna, Austria. No.2, 2025. Zagreb: The Entrepreneurship Club, 2025, s. 18-43. ISSN 3102-3029.

BOČKOVÁ, Nina; Jarmila DUHÁČEK ŠEBESTOVÁ; Ondřej DVOULETÝ; Ivana SVOBODOVÁ; Ivana LUKEŠ RYBANSKÁ; Petra KREJČÍ; Tomáš PRAŽÁK; Martin KLEPEK a Roman ŠPERKA. Podnikání jako druhá kariéra po čtyřicítce: Profil, motivace a výsledky českých prvopodnikatelů 40+. Praha: Neuveden, 2025, 69 s. Výzkumná zpráva č.2.

SALAT, Dominik a Petra KREJČÍ. Psychological capital in conditions of entrepreneurship: Do we really need this capital? International Journal of Contemporary Business and Entrepreneurship. Zagreb: The Entrepreneurship Club, 2025, VI (2025), č. 1, s. 63-93. ISSN 2706-4743. Dostupné z: https://doi.org/10.47954/ijcbe.6.1.5.

KREJČÍ, Petra a Jarmila DUHÁČEK ŠEBESTOVÁ. Social Innovation as a Support for the Development of Social Entrepreneurship in the Czech Republic. Danube. De Gruyter Open, 2025, roč. 16, č. 4, s. 384-407. ISSN 1804-6746. Dostupné z: https://doi.org/10.2478/danb-2025-0020.

SALAT, Dominik a Jarmila DUHÁČEK ŠEBESTOVÁ. The Digital Age: The Era of the New Entrepreneurs? Case Study of Entrepreneurs in the Moravian-Silesian Region. Online. In Ana-Maria Bercu, Irina Bilan, Constantin-Marius Apostoaie. EU Digital Strategy: Governance, Innovation and Business. Proceedings of the International Conference EU-PAIR 2025. Iasi: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi, 2025, s. 229-243. ISBN 978-606-714-967-8. Dostupné z: https://doi.org/10.47743/eu-pair.2025-1-17.

ADÁMEK, Pavel. The lens of business model element activation. E&M Economics and Management. Liberec: Technical University of Liberec, Faculty of Economics, 2025, roč. 28, č. 1, s. 70-81. ISSN 1212-3609. Dostupné z: https://doi.org/10.15240/tul/001/2025-5-001.

STARZYCZNÁ, Halina a Radka BAUEROVÁ. Vztahový marketing a CRM. Online. Karviná: SU v Opavě, Obchodně podnikatelská fakulta v Karviné, 2025, 194 s.

ŠPERKA, Roman; Petr SUCHÁNEK; Jarmila DUHÁČEK ŠEBESTOVÁ; Radim DOLÁK; Tomáš BARČÁK; Radka BAUEROVÁ; Michal HALAŠKA; Radmila KRKOŠKOVÁ; Kateřina MATUŠÍNSKÁ; Radomír PERZINA; Žaneta RYLKOVÁ a Šárka ZAPLETALOVÁ. 5th International Conference on Decision Making for Small and Medium-Sized Enterprises. Conference Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2025, 153 s. ISBN 978-80-7510-610-0.

SALAT, Dominik. Does Enterpreneurial Education Support Start-up Spirit of Students? Case of the School of Business Administration in Karviná. Acta academica karviniensia. Karviná, 2024, roč. 24, č. 2, s. 42-53. ISSN 1212-415X. Dostupné z: https://doi.org/10.25142/aak.2024.010.

SALAT, Dominik. Entrepreneurial Attitudes in the Czech Republic. Online. In Michal Müller, Pavla Slavíčková. KNOWCON 2024 Knowledge on Economics and Management. Olomouc: Palacký University Olomouc, 2024, s. 152-158. ISBN 978-80-244-6552-4. Dostupné z: https://doi.org/10.5507/ff.24.24465524.

SALAT, Dominik a Petra KREJČÍ. Entrepreneurship in the Czech Republic and Slovakia Republic: Case of Karviná and Čadca. Online. In Ana-Maria Bercu, Irina Bilan, Constantin-Marius Apostoaie. Enhancing EU Workforces: Advancing Skills in the Administrative Area for Europe's Future. Proceedings of the International Conference EU-PAIR 2024. Iasi: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi, 2024, s. 176-194. ISBN 978-606-714-907-4. Dostupné z: https://doi.org/10.47743/eu-pair.2024-1-16.

ZAKARIA, A K M a Jarmila DUHÁČEK ŠEBESTOVÁ. Supporting Refugee Entrepreneurship in Europe: A New Challenge to the Sustainable Development Goals. Online. In Ana-Maria Bercu, Irina Bilan and Constantin-Marius Apostoaie. Enhancing EU Workforces: Advancing Skills in the Administrative Area for Europe's Future Proceedings of the International Conference EU-PAIR 2024. Iasi: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi, 2024, s. 53-62. ISBN 978-606-714-907-4. Dostupné z: https://doi.org/10.47743/eu-pair.2024-1-6.

SALAT, Dominik. Who Are The Czech Entrepreneurs Like? A Case Study Of Entrepreneurs In Czech Republic. Online. In Pelin Kanten. 9TH INTERNATIONAL SCIENTIFIC CONFERENCE ON BUSINESS ADMINISTRATION. Çanakkale: Çanakkale Onsekiz Mart University, 2024, s. 4-12. ISBN 978-625-8278-48-4.

ZAKARIA, A K M. A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe. SU OPF, 2023, 16 s. Working Paper in Interdisciplinary Economics and Business Research.

THULASEEDHARAN MALLIKA, Sarath. Consumer e-commerce acceptance: A replication study. Online. In Ladislav Rolínek. 17th International Scientific Conference INPROFORUM Challenges and Opportunities in the Digital World. 17. vyd. České Budějovice, Czech Republic: University of South Bohemia in České Budějovice, Faculty of Economics, Studentská 13, 370 05 České Budějovice, Czech Republic, 2023, s. 117- 122. ISBN 978-80-7694-053-6. Dostupné z: https://doi.org/10.32725/978-80-7694-053-6.

ZAPLETALOVÁ, Šárka; Halina STARZYCZNÁ; Radka BAUEROVÁ; Ondřej MIKŠÍK; Daniel KVÍČALA a Lucie VAVRUŠKOVÁ. Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market. Cham: Springer, 2023, 108 s. SpringerBriefs in Business. ISBN 978-3-031-23573-3. Dostupné z: https://doi.org/10.1007/978-3-031-23574-0.

KVÍČALA, Daniel; Halina STARZYCZNÁ a Ondřej MIKŠÍK. Does a customer's behaviour on the web determine their lifetime value (CLV)? Zlín: Tomas Bata University in Zlín, 2023, s. 199-208. ISBN 978-80-7678-194-8. Dostupné z: https://doi.org/10.7441/dokbat.2023.

SALAT, Dominik; Jarmila DUHÁČEK ŠEBESTOVÁ a Petra KREJČÍ. MBTI-TYPE AND ENTREPRENEURSHIP: A STUDY OF PERSONALITY TYPE AND TURNING POINT IN BUSINESS. Economics Management Innovation. 2023, roč. 15, č. 2, s. 40-49. ISSN 1805-353X.

KVÍČALA, Daniel a Martin KLEPEK. Predicting customer churn in e-commerce using logistic regression. Karvina: Silesian University in Opava, 2023, s. 106-115. ISBN 978-80-7510-554-7.

BAUEROVÁ, Radka a Lucie VAVRUŠKOVÁ. REFFERENCE GROUPS AS AN INDICATOR OF FUTURE METAVERSE USE. Online. In Roman Šperka, Petr Suchánek, Jarmila Duháček Šebestová, Radim Dolák, Tomáš Barčák, Radka Bauerová, Šárka Čemerková, Michal Halaška, Radmila Krkošková, Kateřina Matušínská, Jiří Mazurek, Žaneta Rylková, Šárka Zapletalová. 4th International conference on Decision making for Small and Medium- Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2023, s. 26-35. ISBN 978-80-7510-554-7.

SALAT, Dominik. Seeking for a new entrepreneurial driver: A literature review. Online. In Michal Müller, Pavla Slavíčková. KNOWCON 2023 : Knowledge on Economics and Management. First Edition. Olomouc: Palacký University Olomouc, 2023, s. 178-184. ISBN 978-80-244-6390-2. Dostupné z: https://doi.org/10.5507/ff.23.24463902.

SALAT, Dominik. THE FALL OF A MAJOR ADVANCED ECONOMY: A TALE OF TWO COUNTRIES. Online. In Michael Fafílek. DOKBAT 2023 - 19th International Bata Conference for Ph.D. Students and Young Researchers. 19th. Zlín: Univerzita Tomáše Bati ve Zlíně, 2023, s. 355-369. ISBN 978-80-7678-194-8. Dostupné z: https://doi.org/10.7441/dokbat.2023.27.

ZAKARIA, A K M. THE IMPACT OF MICROFINANCE FOR SUPPORTING REFUGEE ENTREPRENEURSHIP IN EUROPE: AN ECONOMIC AND SOCIAL DEVELOPMENT PERSPECTIVE. Online. In Fafílek, M. DOKBAT 2023 - 19th International Bata Conference for Ph.D. Students and Young Researchers. Zlín: Tomas Bata University in Zlín, 2023, s. 505-515. ISBN 978-80-7678-194-8. Dostupné z: https://doi.org/10.7441/dokbat.2023.37.

VAVRUŠKOVÁ, Lucie a Robert KEMPNÝ. ZKP v IS SU. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2023.

ZAKARIA, A K M. A PROJECT OF A CROWDFUNDING CAMPAIGN. In Proceedings of 13th International Scientific Conference Karviná Ph.D. Conference on Business and Economics. Karviná, 2022, s. 89-100. ISBN 978-80-7510-529-5.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Radek KOWALA; Ana Iolanda VODĂ a Ana-Maria BERCU. COMPETENCY MODELS IN BUSINESS STUDENTS AND BUSINESS OWNERS: A CROSS-NATIONAL CASE STUDY OF CZECHIA AND ROMANIA. Business, Management and Economics Engineering. Vilnius, 2022, roč. 20, č. 1, s. 59-78. ISSN 2669-2481. Dostupné z: https://doi.org/10.3846/bmee.2022.15300.

THULASEEDHARAN MALLIKA, Sarath. Evaluating Consumer E-Commerce Acceptance Using Technology Acceptance Model. In Iveta Paleckova. International Scientific Conference Karvina PH.D. Conference on Business and Economics. 13. vyd. Opava, Czech Republic: Silesian University, 2022, s. 46-53. ISBN 978-80-7510-529-5.

KLEPEK, Martin a Daniel KVÍČALA. How do e-stores grow their market share? MARKETING INTELLIGENCE & PLANNING. 2022, roč. 40, č. 8, s. 945-957. ISSN 0263-4503. Dostupné z: https://doi.org/10.1108/MIP-04-2022-0170.

ČEMERKOVÁ, Šárka; Pavla POKORNÁ a Vojtěch MALÁTEK. Influence of COVID-19 on the company's reinvestment in employee education and training. Journal of Eastern European and Central Asian Research. Institute of Eastern Europe and Central Asia, 2022, roč. 9, č. 4, s. 691-702. ISSN 2328-8272. Dostupné z: https://doi.org/10.15549/jeecar.v9i4.802.

VAVRUŠKOVÁ, Lucie a Radka BAUEROVÁ. Metaverse Opportunities from the Perspective of Consumer Segments. Online. In M. P. Hossová, M. Graca a M. Solík. Marketing Identity: Metaverse is the New Universe. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022, s. 353-366. ISBN 978-80-572-0297-4.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Petra KREJČÍ a Žaneta RYLKOVÁ. WHAT SITUATIONS CAUSE CRUCIAL FINANCIAL DECISIONS WITHIN SOCIAL BUSINESSES? Central European Business Review. 2022, roč. 11, č. 3, s. 39-54. ISSN 1805-4862. Dostupné z: https://doi.org/10.18267/j.cebr.294.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Zuzana PALOVÁ; Žaneta RYLKOVÁ; Radek KOWALA a Petra KREJČÍ. Assessing The Impact Of Decentralization of State-Subsidized Institutions on Cross-Border Cooperation: A Case Study. In Zdeněk Kresa. Opportunities and Threats to Current Business Management in Cross-border Comparison 2021. Chemnitz: Verlag der GUC, 2021, s. 25-35. ISBN 978-3-86367-067-2.

POKORNÁ, Pavla a Jarmila DUHÁČEK ŠEBESTOVÁ. BEHAVIOUR CHANGE IN FINANCIAL DECISION MAKING UNDER UNCERTAINTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, ŽanetaRYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREKandRadim DOLÁK. 3rdInternational conference on Decision making for Small and Medium-SizedEnterprises. Conference Proceedings. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, s. 499-505. ISBN 978-80-7510-456-4.

KVÍČALA, Daniel a Halina STARZYCZNÁ. Customer Buying Behaviour in International E-commerce through Empirical E-shop Data. In LEADERSHIP, INNOVATION, MANAGEMENT AND ECONOMICS: INTEGRATED POLITICS OF RESEARCH - LIMEN. 2021. Dostupné z: https://doi.org/10.31410/limen.s.p.2021.121.

KVÍČALA, Daniel a Halina STARZYCZNÁ. E-STORE OWNERS' PERCEPTION OF CUSTOMER E-LOYALTY. Online. In Jarmila ŠEBESTOVÁ, Roman ŠPERKA, Petr SUCHÁNEK, Šárka ČEMERKOVÁ, Žaneta RYLKOVÁ, Kateřina MATUŠÍNSKÁ, Radka BAUEROVÁ, Jiří MAZUREK and Radim DOLÁK. DECISION MAKING FOR SMALL AND MEDIUM-SIZED ENTERPRISES. 3rd. Karviná: r: Silesian University in Opava, School of Business Administration in Karviná, 2021, s. 328-341, 12 s. ISBN 978-80-7510-456-4.

MIKŠÍK, Ondřej a Halina STARZYCZNÁ. Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce. 2021. Dostupné z: https://doi.org/10.31410/LIMEN.S.P.2021.101.

KLEPEK, Martin a Daniel KVÍČALA. HOW COVID19 CRISIS SHAKED CUSTOMER LOYALTY IN E-COMMERCE?. Online. In Marketing Identity. Marketing Identity. 8. vyd. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021, s. 248-256. ISSN 1339-5726.

DUHÁČEK ŠEBESTOVÁ, Jarmila a Petra KREJČÍ. How Do Social Enterprises Deliver Tailored Support to Minority Entrepreneurs? In Cooney T.M. The Palgrave Handbook of Minority Entrepreneurship. Cham: Palgrave Macmillan Cham, 2021, s. 439-463. ISBN 978-3-030-66603-3. Dostupné z: https://doi.org/10.1007/978-3-030-66603-3_20.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Pavla POKORNÁ a Petra KREJČÍ. INFLUENCE OF COVID 19 ON FINANCING BUSINESS ACTIVITIES: LESSONS LEARNED FROM SELF-EMPLOYED PERSONS. Online. In Zimmermannová Jarmila. International Days of Science 2021 –Economics, Management, InnovationTen years between the global financial crisis and the crisis of 2020. Olomouc: Moravian Business College Olomouc, 2021, s. 82-90. ISBN 978-80-7455-097-3.

ŠPERKA, Roman; Jindřich VANĚK a Michal HALAŠKA. Informační systémy: Distanční studijní text. 2. vyd. Karviná, 2021, 229 s.

ČEMERKOVÁ, Šárka a Pavla POKORNÁ. Nauka o podniku – sbírka příkladů: Distanční studijní text. Karviná: Slezská univerzita v Opavě Obchodně podnikatelská fakulta v Karviné, 2021.

HALAŠKA, Michal a Roman ŠPERKA. TDABC and Estimation of Time Drivers Using Process Mining. In Jezic G., Chen-Burger J., Kusek M., Sperka R., Howlett R., Jain L. Smart Innovation, Systems and Technologies. Singapore: Springer, 2021, s. 489-499. ISSN 2190-3018. Dostupné z: https://doi.org/10.1007/978-981-16-2994-5_41.

POKORNÁ, Pavla. THE BEHAVIOUR OF ENTREPRENEURS BEFORE AND DURING THE CRISIS WITH AN EMPHASIS ON THE COMPANY'S INTERNAL FINANCIAL RESOURCES. Žilina, in:SHS Web of Confe. 2021. Dostupné z: https://doi.org/10.1051/shsconf/202112901024.

ČEMERKOVÁ, Šárka; Pavla POKORNÁ a Vojtěch MALÁTEK. The impact of global change - the COVID-19 pandemic on the evaluation of employee performance in companies in the Czech Republic. Online. In T. Kliestik. SHS Web of Conferences. Žilina: SHS Web Conf, 2021, s. 1-8. ISSN 2261-2424. Dostupné z: https://doi.org/10.1051/shsconf/202112901006.

HALAŠKA, Michal. The importance of lifecycle extension model for implementation of RPA. In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, s. 183-192. ISBN 978-80-7510-456-4.

KOWALA, Radek a Jarmila DUHÁČEK ŠEBESTOVÁ. Using stewardship and agency theory to explore key performance indicators of family businesses. Forum Scientiae Oeconomia. Dąbrowa Górnicza, Poland: Wydawnictwo Naukowe Akademii WSB, 2021, roč. 9, č. 4, s. 9-30. ISSN 2300-5947. Dostupné z: https://doi.org/10.23762/FSO_VOL9_NO4_1.

LANGEROVÁ, Adéla; Halina STARZYCZNÁ a Šárka ZAPLETALOVÁ. Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic. Central European Business Review. Praha, 2021, roč. 10, č. 3, s. 67-89. ISSN 1805-4854. Dostupné z: https://doi.org/10.18267/j.cebr.262.

HALAŠKA, Michal. Why should a time-driven activity-based costing approach be integrated with process mining? In DUHÁČEK ŠEBESTOVÁ, J., ŠPERKA, R., SUCHÁNEK, P., ČEMERKOVÁ, Š., RYLKOVÁ, Ž., MATUŠÍNSKÁ, K., BAUEROVÁ, R., MAZUREK, J., DOLÁK, R. 3rd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Silesian University in Opava, School of Business Administration in Karviná, 2021, s. 173-182. ISBN 978-80-7510-456-4.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. Brand Meaning for Consumers from Dissimilar Generations. Scientific Papers of the University of Pardubice, Series D. Pardubice: Univerzita Pardubice, 2020, roč. 28, č. 1, s. 29-42. ISSN 1211-555X.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. Clustering of Millennials by Brand Perceptions in Relation to Demographic Factors. Central European Business Review. 2020, roč. 9, č. 5, s. 63-80. ISSN 1805-4854. Dostupné z: https://doi.org/10.18267/j.cebr.253.

BAUEROVÁ, Radka a Šárka ZAPLETALOVÁ. CUSTOMERS´ SHOPPING BEHAVIOUR IN OGS: CHENGES CAUSED BY COVID-19. Online. In Ing. Pavel Ondra. DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers (Vol. 16). 16th. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics, 2020, s. 34-48. ISBN 978-80-7454-935-9. Dostupné z: https://doi.org/10.7441/dokbat.2020.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Petra KREJČÍ a Pavla POKORNÁ. Determinants of Financial Literacy: Expectations and Real Behaviour of The Czech Businesses. EMI. MVŠO, 2020, roč. 12, č. 3, s. 69-80. ISSN 1804-1299.

KVÍČALA, Daniel a Halina STARZYCZNÁ. Exploring Customers' E-loyalty In Czech B2C E-commerce. Online. In Pavel Ondra. Exploring Customers' E-loyalty In Czech B2C E-commerce. Zlín: DOKBAT 2020 - 16th Annual International Bata Conference for Ph.D. Students and Young Researchers, 2020, s. 332-342. ISBN 978-80-7454-935-9. Dostupné z: https://doi.org/10.7441/dokbat.2020.28.

HALAŠKA, Michal a Roman ŠPERKA. Importance of Process Flow and Logic Criteria for RPA Implementation. In Jezic G., Chen-Burger J., Kusek M., Sperka R., Howlett R., Jain L. Smart Innovation, Systems and Technologies. Singapore: Springer, 2020, s. 221-231. ISSN 2190-3018. Dostupné z: https://doi.org/10.1007/978-981-15-5764-4_20.

ZAPLETALOVÁ, Šárka; Halina STARZYCZNÁ a Dalibor ŠIMEK. Inovace v podmínkách České republiky. 1. vydání. Karviná: SU OPF, 2020, 94 s. ISBN 978-80-7510-411-3.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Pavla POKORNÁ a Petra KREJČÍ. IS A FINANCIAL LITERACY IMPORTANT FOR A REAL BUSINESS? A CASE STUDY. Online. In Jarmila Zimmermannová, Kateřina Ivanová. International Days of Science 2020 – Economics, Management, Innovation Proceedings of the International Scientific Conference. Olomouc: Moravian Business College Olomouc, 2020, s. 69-78. ISBN 978-80-7455-084-3.

POKORNÁ, Pavla; Petra KREJČÍ a Jarmila DUHÁČEK ŠEBESTOVÁ. IS REALLY IMPORTANT TO CREATE AND PLAN THE REINVESTMENT PROCESS?. Online. In Ondřej Dvouletý, Martin Lukeš & Jan Mísař. Proceedings of the 8th International Conference Innovation Management, Entrepreneurship and Sustainability. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2020, s. 521-529. ISBN 978-80-245-2378-1.

LANGEROVÁ, Adéla a Halina STARZYCZNÁ. Komunikace se zákazníky v rámci architektury CRM v MSP v českých firmách. Economics Management Innovation. Olomouc, 2020, roč. 12, č. 3, s. 20-35. ISSN 1804-1299.

KVÍČALA, Daniel a Halina STARZYCZNÁ. Loajalita zákazníků v e-commerce. Karviná: SU OPF, 2020, 25 s. Working Papers in Interdisciplinary Economics.

HALAŠKA, Michal a Roman ŠPERKA. Managing the Business Processes under the Influence of Industry 4.0: Case Study of Loan Application. International Journal of Business Information Systems. 2020, roč. 34, č. 3, s. 312-329. ISSN 1746-0972. Dostupné z: https://doi.org/10.1504/IJBIS.2020.108660.

KREJČÍ, Petra a Pavla POKORNÁ. Reinvestment as a tool for innovattion developtment. In Proceedings of 12th International Scientific Conference "KARVINÁ PH.D. CONFERENCE ON BUSINESS AND ECONOMICS". 2020. ISBN 978-80-7510-443-4.

DUHÁČEK ŠEBESTOVÁ, Jarmila; Wu FEIJIE; Zhang LUYAN a Pavla POKORNÁ. Small business sustainability and regional development: lessons learnt from sectoral changes in China and the Czech Republic. Forum Scientiae Oeconomia. Dąbrowa Górnicza: Faculty of Applied Sciences of WSB University, Dąbrowa Górnicza, 2020, roč. 8, č. 3, s. 5-31. ISSN 2300-5947. Dostupné z: https://doi.org/10.23762/FSO_VOL8_NO3_1.

KREJČÍ, Petra. The Importance of Social Innovations in Business Idea Development. In Jarmila Šebestová. Developing Entrepreneurial Competencies for Start-Ups and Small Business. Hershey: IGI Global, 2020, s. 175 - 191. ISBN 978-1-7998-2715-3. Dostupné z: https://doi.org/10.4018/978-1-7998-2714-6.ch012.

ZAPLETALOVÁ, Šárka a Radka BAUEROVÁ. The Role of Strategic Planning in SMEs in Times of Turbulent Changes: Perspective of Czech Retail Enterprises. Online. In Soukupová Nikola. Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena. České Budějovice: University of South Bohemia in České Budějovice, 2020, s. 150-154. ISBN 978-80-7394-824-5.

KLEPEK, Martin a Radka BAUEROVÁ. Why do retail customers hesitate for shopping grocery online? Technological and Economic Development of Economy. 2020, roč. 26, č. 6, s. 1444-1462. ISSN 2029-4913. Dostupné z: https://doi.org/10.3846/tede.2020.13970.

MATUŠÍNSKÁ, Kateřina; Martin KLEPEK; Halina STARZYCZNÁ; Michal STOKLASA; Radka BAUEROVÁ; Veronika BRACINÍKOVÁ; Adéla LANGEROVÁ a Radka KUBALOVÁ. Akceptace technologie z pohledu marketingových nástrojů. 1. vydání. Praha: Professional Publishing s.r.o., 2019, 152 s. ISBN 978-80-88260-36-3.

LANGEROVÁ, Adéla a Halina STARZYCZNÁ. Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research. Acta academica karviniensia. Karviná, 2019, roč. 19, č. 2, s. 42-54. ISSN 1212-415X. Dostupné z: https://doi.org/10.25142/aak.2019.013.

BAUEROVÁ, Radka. CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková, R. Dolák. 2 nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2019, s. 17-26. ISBN 978-80-7510-339-0.

KLEPEK, Martin a Veronika BRACINÍKOVÁ. Design a správa webové stránky: Distanční studijní text. Karviná, 2019, 168 s. ISBN 978-80-7510-375-8.

POKORNÁ, Pavla; Jarmila ŠEBESTOVÁ a Šárka ČEMERKOVÁ. Dilemma of Directions for Reinvestment. Forum Scientiae Oeconomia. 2019, roč. 7, č. 4, s. 83-99. ISSN 2300-5947. Dostupné z: https://doi.org/10.23762/fso_vol7_no4_6.

ŠIMEK, Dalibor a Roman ŠPERKA. How robot/human orchestration can help in an HR department: A case study from a pilot implementation. Organizacija. Maribor: Univerza v Mariboru, 2019, roč. 52, č. 3, s. 204-217. ISSN 1318-5454. Dostupné z: https://doi.org/10.2478/orga-2019-0013.

KREJČÍ, Petra a Jarmila ŠEBESTOVÁ. Innovative literacy levels: gender, age and education matters. Marketing and Management of Innovations. 2019, roč. 10, č. 4, s. 353-363. ISSN 2218-4511. Dostupné z: https://doi.org/10.21272/mmi.2019.4-27.

ŠIMEK, Dalibor a Roman ŠPERKA. Is Robotic Process Automation (RPA) Disrupting the Market with Business Process Management (BPM) Solutions?. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, s. 244-251. ISBN 978-80-7510-339-0.

MATUŠÍNSKÁ, Kateřina a Veronika BRACINÍKOVÁ. Komunikační a prezentační dovednosti: Distanční studijní text. 1. vyd. Karviná: SU Opava, OPF Karviná, 2019, 195 s. ISBN 978-80-7510-371-0.

ŠEBESTOVÁ, Jarmila; Zuzana PALOVÁ a Petra KREJČÍ. Manažerské dovednosti v mezigeneračním týmu: Distanční studijní text. 1. vyd. Karviná, 2019, 137 s. ISBN 978-80-7510-372-7.

HALAŠKA, Michal a Roman ŠPERKA. Messaged Multi-agent System as a Tool for Strengthening Innovative Capabilities of Business Models. In Howlett R.J.,Jain L.C.,Sperka R.,Jezic G.,Kusek M.,Chen-Burger Y.-H.J.,Jain L.C.,Jain L.C.,Jain L.C. Smart Innovation, Systems and Technologies. Heidenberg: Springer Science and Business Media Deutschland GmbH, 2019, s. 355-365. ISSN 2190-3018. Dostupné z: https://doi.org/10.1007/978-981-13-8679-4_29.

BAUEROVÁ, Radka. Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing. Central European Business Review. 2019, roč. 8, č. 3, s. 18-34. ISSN 1805-4854. Dostupné z: https://doi.org/10.18267/j.cebr.216.

HALAŠKA, Michal a Roman ŠPERKA. Performance of an Automated Process Model Discovery - the Logistics Process of a Manufacturing Company. Engineering Management in Production and Services. 2019, roč. 11, č. 2, s. 106-118. ISSN 2543-6597. Dostupné z: https://doi.org/10.2478/emj-2019-0014.

POKORNÁ, Pavla a Jarmila ŠEBESTOVÁ. Profit Reinvestment: Main Motives Supporting Financial Decisions. e-Finanse. 2019, roč. 15, č. 4, s. 34-43. ISSN 1734-039X. Dostupné z: https://doi.org/10.2478/fiqf-2019-0026.

POKORNÁ, Pavla a Jarmila ŠEBESTOVÁ. REINVESTMENT POSSIBILITIES AND EVALUATION: A LITERATURE REVIEW. Online. In Dvouletý, O., M. Lukeš & J. Mísař. Proceedings of the 7th International Conference Innovation Management, Entrepreneurship and Sustainability. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica – Praha 2019, 2019, s. 746-759. ISBN 978-80-245-2316-3.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. Segmenting of Czech Millenials by chosen factors in relation to mobile phone usage behaviour. Online. In Prof. Ing. Alená Kusá, PhD., Prof. Ing. Anna Zaušková, PhD., Mgr. Zuzana Bučková, PhD. Conference Proceedings from International Scientific Conference Marketing Identity 2019 – Offline is the new online. Trnava: Fakulta masmediálnej komunikácie UCM, 2019, s. 439-454. ISBN 978-80-572-0038-3.

ŠEBESTOVÁ, Jarmila a Petra KREJČÍ. Sociální podnikání: Distanční studijní text. 1. vyd. Karviná, 2019, 135 s. ISBN 978-80-7510-374-1.

BAUEROVÁ, Radka. The Development and Perspective of Online Shopping in Connection with Technology Acceptance. Economics Management Innovation. 2019, roč. 11, č. 3, s. 52-63. ISSN 1805-353X.

HALAŠKA, Michal a Roman ŠPERKA. The Impact of Redesign in Business Logic in Retail Business Models. Online. In Roman Šperka, Petr Suchánek, Jarmila Šebestová, Žaneta Rylková, Kateřina Matušínská, Jiří Mazurek, Šárka Čemerková, Radim Dolák. Proc. International conference on Decision making for Small and Medium-Sized Enterprises. Karvina: Silesian University in Opava, School of Business Administration in Karvina, 2019, s. 110-119. ISBN 978-80-7510-339-0.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. The Ratio of Sense and Sensibility in Decision Buying Process of Millennials in Czech Republic. Online. In Šperka, R., P. Suchánek, J. Šebestová, Ž. Rylková, K. Matušínská, J. Mazurek, Š. Čemerková and R. Dolák (eds.). 2nd International conference on Decision making for Small and Medium-Sized Enterprises. Karviná: SU Opava, OPF Karviná, 2019, s. 42-51. ISBN 978-80-7510-339-0.

KREJČÍ, Petra a Jarmila ŠEBESTOVÁ. THE ROLE OF SOCIAL INNOVATION IN MANAGERIAL PRACTICE. Online. In Dvouletý, O., M. Lukeš & J. Mísař. Proceedings of the 7th International Conference Innovation Management, Entrepreneurship and Sustainability. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica – Praha 2019, 2019, s. 394-405. ISBN 978-80-245-2316-3.

HALAŠKA, Michal a Roman ŠPERKA. Advantages of Application of Process Mining and Agent-Based Systems in Business Domain. In Smart Innovation, Systems and Technologies. Heidelberg: Springer Nature, 2018, s. 177-186. ISBN 978-331992030-6.

KREJČÍ, Petra. ALTERNATIVE APPROACH FOR EVALUATION OF INNOVATIONS: PURE AND COMBINED INNOVATIONS IN SOCIAL ENTERPRISES. In Michal Tvrdoň. Proceedingsof11thInternational Scientific Conference "Karviná Ph.D. Conference on Business and Economics". Karviná: Karviná: Silesian University, 2018, s. 33-43, 10 s. ISBN 978-80-7510-322-2.

BAUEROVÁ, Radka. Are online sales affected by demographic factors in the Czech Republic? Acta academica karviniensia. Karviná: Slezská univerzita, Obchodně podnikatelská fakulta v Karviné, 2018, roč. 18, č. 1, s. 5-16. ISSN 1212-415X. Dostupné z: https://doi.org/10.25142/aak.2018.001.

ŠIMEK, Dalibor a Roman ŠPERKA. Business Process Management Implementation: The Literature Review and Framework Proposal for Low Process Mature Companies. Online. In New trends in Management: Regional and Cross-border Perspectives. London: London Scientifc, 2018, s. 109-130, 32 s. ISBN 978-0-9954618-4-0.

BAUEROVÁ, Radka. Consumers´ decision-making in online grocery shopping: The impact of services and delivery conditions. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, č. 5, s. 1239-1247. ISSN 1211-8516. Dostupné z: https://doi.org/10.11118/actaun201866051239.

BAUEROVÁ, Radka. Evaluation of Online Grocery Shopping Based on the Hype Curve Concept. Online. In GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES. Žilina: Univerzity of Zilina, 2018, s. 1959-1966. ISBN 978-80-8154-249-7.

BAUEROVÁ, Radka. Changes in Marketing Management of Companies Due to the Development of the Internet. Economics Management Innovation. 2018, roč. 10, č. 2, s. 64-73. ISSN 1805-353X.

ŠPERKA, Roman a Michal HALAŠKA. Informační podpora činnosti firmy: Distanční studijní text. 2. vyd. Karviná, 2018, 172 s.

KREJČÍ, Petra. INNOVATION LITERACY QUANTIFICATION IN SOCIAL ENTERPRISES. In Nikola Soukupová. Scientific Conference INPROFORUM: Innovations, Enterprises, Regions and Managemen. České Budějovice: University of South Bohemia in České Budějovice, 2018, s. 107 - 111. ISBN 978-80-7394-726-2.

HALAŠKA, Michal a Roman ŠPERKA. Process Mining - the Enhancement of Elements of Industry 4.0. Online. In 2018 4th International Conference on Computer and Information Sciences: Revolutionising Digital Landscape for Sustainable Smart Society, ICCOINS 2018. Kuala Lumpur: Institute of Electrical and Electronics Engineers Inc., 2018, s. 49-53. ISBN 978-153864743-1.

KREJČÍ, Petra a Jarmila DUHÁČEK ŠEBESTOVÁ. Social innovation ties : a dilemma of product and employee orientation. Polish Journal of Management Studies. Czestochowa: Czestochowa University of Technology, 2018, roč. 17, č. 2, s. 123-133. ISSN 2081-7452. Dostupné z: https://doi.org/10.17512/pjms.2018.17.2.11.

ŠPERKA, Roman; Michal HALAŠKA a Miroslav DIŠEK. Techniky a nástroje v oblasti modelování podnikových procesů: Distanční studijní text. 2. vyd. Karviná, 2018, 192 s.

ŠPERKA, Roman; Michal HALAŠKA a Dalibor ŠIMEK. Techniky a nástroje v oblasti řízení podnikových procesů: Distanční studijní text. 1. vyd. Karviná, 2018, 188 s. ISBN 978-80-7510-312-3.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. Technological Skills Across Generations. Online. In Conference Proceedings from 18th Scientific Conference: Globalization and its socio-economic consequences. Žilina: University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, 2018, s. 2000-2006. ISBN 978-80-8154-249-7.

BAUEROVÁ, Radka a Martin KLEPEK. Technology acceptance as a determinant of online grocery shopping adoption. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2018, roč. 66, č. 3, s. 737-746. ISSN 1211-8516. Dostupné z: https://doi.org/10.11118/actaun201866030737.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. THE CONNECTIONS BETWEEN BRANDS AND DIFFERENT GENERATIONS. Online. In Proceedings of 11th International Scientific Conference KARVINÁ PH.D. CONFERENCE ON BUSINESS AND ECONOMICS. Karviná: OPF Karviná, 2018, s. 1-7. ISBN 978-80-7510-322-2.

BAUEROVÁ, Radka a Martin KLEPEK. The Digitalization of a Grocery Shopping from a Generation Perspective. In L. CABYOVA, R. RYBANSKY and Z. BEZAKOVA,. Proceedings of the Annual International Scientific Conference Marketing Identity 2018: Digital Mirrors. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2018, s. 243-255. ISBN 978-80-8105-985-8.

DIŠEK, Miroslav; Roman ŠPERKA a Ján KOLESÁR. Conversion of Real Data from Production Process of Automotive Company for Process Mining Analysis. In Smart Innovation, Systems and Technologies. Agent and Multi-Agent Systems: Technologies and Applications. Switzerland: Springer International Publishing AG, 2017, s. 223-233. ISBN 978-3-319-59393-7.

BAUEROVÁ, Radka. EXISTING APPROACHES TO BUSINESS EXCELLENCE MODELS. In Proceedings of 10th International Scientific Conference "Karviná Ph.D. Conference on Business and Economics. Karviná: SU OPF Karviná, 2017, s. 1-12. ISBN 978-80-7510-265-2.

HALAŠKA, Michal a Roman ŠPERKA. Exploration of New Paths in the Process Mining Practice - State of the Art. Online. In 10th International Scientific Conference - Karviná Ph.D. Conference on Business and Economics. Karvina: SU OPF Karviná, 2017, s. 38-51. ISBN 978-80-7510-265-2.

BAUEROVÁ, Radka a Martin KLEPEK. Factors Influencing Decision Making Process Between E-tail and Retail Purchasing Format. In Conference Proceedings from International Scientific Conference Marketing Identity 2017. Neuveden: Faculty of Mass Media Communication, 2017, s. 37-49. ISBN 978-80-8105-917-9.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. Important Steps of Managing the Strong Brand Identity. Online. In Proceedings of 10th International Scientific Conference "Karviná Ph.D. Conference on Business and Economics. Karviná: OPF Karviná, 2017, s. 13-30, 17 s. ISBN 978-80-7510-265-2.

MARKOVÁ, Helena a Šárka ZAPLETALOVÁ. Lidské zdroje v českých rodinných podnicích. Karviná: Obchodně podnikatelská fakulta v Karviné, 2017, 120 s. ISBN 978-80-7510-268-3.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. Marketing mix of financial services from the customers´ perspective. Forum Scientiae Oeconomia. 2017, roč. 5, č. 4, s. 35-48, 13 s. ISSN 2300-5947.

STOKLASA, Michal a Filip ŠTROCH. METHODS FOR CREATING PERSONALIZED MARKETING. Online. In Conference Proceedings from International Scientific Conference 7th - 8th November 2017. Smolenice: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia, 2017, s. 434-439. ISBN 978-80-8105-918-6.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. PERCEPTIONS OF CZECH MILLENNIALS' MEDIA CONSUMPTION AND COMMUNICATION MEANS. In MARKETING IDENTITY - online rules - part II. Trnava: Univerzita sv. Cyrila a Metoděje, Trnava, 2017, s. 16-28. ISBN 978-80-8105-918-6.

MALÁTEK, Vojtěch; Ivana NĚMCOVÁ a Dušan POLONSKÝ. SELECTED ASPECT OF INFLUENCE OF GLOBALISATION ON LABOUR MARKET AND ON UNEMPLOYMEENT IN THE CZECH REPUBLIC ANS IN THE MORAVIAN-SILESIAN REGION. In ANNUAL CONFERENCE FACULTY OF SOCIAL SCIENCES UCM TRNAVA Social Policy and Services Proceeding. Trnava: The Faculty of Social Sciences University of Ss. Cyril and Methodius in Trnava, 2017, s. 43-61. ISBN 978-80-8105-867-7.

BAUEROVÁ, Radka. TECHNOLOGY ACCEPTANCE MODEL IN ONLINE SHOPPING: A LITERATURE REVIEW. In Decision making for Small and Medium Sized Enterprises. Karviná: SU OPF Karviná, 2017, s. 10-18. ISBN 978-80-7510-243-0.

BRACINÍKOVÁ, Veronika a Kateřina MATUŠÍNSKÁ. The Concept 5C of Tactical Marketing in Financial Services. In Decision making for Small and Medium-Sized Enterprises. Karviná: OPF Karviná, 2017, s. 36-47. ISBN 978-80-7510-243-0.

ADÁMEK, Pavel; Radka BAUEROVÁ; Jana KADLUBCOVÁ a Šárka ZAPLETALOVÁ. The Decision Making on Strategy in the Context of Business Excellence Models: The Performance and Strategy. Online. In International Conference on Decision Making for Small and Meidum-Sized Enterprises. Conference Proceedings. Karviná: Obchodně podnikatelská fakulta v Karviné, 2017, s. 1-9, 8 s. ISBN 978-80-7510-243-0.

ŠPERKA, Roman a Michal HALAŠKA. The Impact of Advertising on Company KPIs and Customer Behavior in MAREA Simulation Model. In Decision making for Small and Medium-sized Enterprises. Karviná: SU OPF Karviná, 2017, s. 231-239. ISBN 978-80-7510-243-0.

ŠPERKA, Roman a Michal HALAŠKA. The Impact of Sales Service in MAREA Trading Simulation under Changing Environment Circumstances. EQUILIBRIUM. Quarterly Journal of Economics and Economic Policy. 2017, roč. 12, č. 2, s. 355-371. ISSN 1689-765X.

ŠIMEK, Dalibor a Roman ŠPERKA. The Implementation of Agile Process Simulation in the Enterprises Practice. In Decision making for Small and Medium-sized Enterprises. Karviná: SU OPF Karviná, 2017, s. 220-230. ISBN 978-80-7510-243-0.

MARKOVÁ, Helena a Vojtěch MALÁTEK. THE UTILIZATION OF FORMAL HUMAN RESOURCES PROCESSES IN FAMILY FIRMS IN THE CZECH REPUBLIC. International Journal of Economics, Commerce nad Management. 2017, V, č. 12, s. 355-367. ISSN 2348-0386.

BOTLÍK, Josef; Milena BOTLÍKOVÁ a Miroslava KOSTKOVÁ. Comparison of Selected Indicators of the Success of Tourism in Selected EU Countries. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference. Madrid, Spain: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 34 E GERMANTOWN PIKE, NO. 327, NORRISTOWN, PA 19401 USA, 2015, s. 2026 - 2034. ISBN 978-0-9860419-5-2.

KOSTKOVÁ, Miroslava; Pavlína PELLEŠOVÁ a Milena BOTLÍKOVÁ. Development of Consumption in Czech Tourism In The Time of Changing the Monetary Policy. Online. In Soliman, KS. 26th International-Business-Information-Management-Association Conference. Madrid, Spain: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA, 34 E GERMANTOWN PIKE, NO. 327, NORRISTOWN, PA 19401 USA, 2015, s. 480 - 488. ISBN 978-0-9860419-5-2.

KOSTKOVÁ, Miroslava; Pavlína PELLEŠOVÁ; Milena BOTLÍKOVÁ a Josef BOTLÍK. CHANGES IN EMPLOYMENT AND BUSINESS STRUCTURES IN TOURISM SECTOR IN THE CZECH REPUBLIC UNDER THE INFLUENCE OF GLOBALIZATION. In Klieštik, T. 15th International Scientific Conference on Globalization and its Socio-Economic Consequences. Zilina: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA, 2015, s. 325 - 333. ISBN 978-80-8154-145-2.

PELLEŠOVÁ, Pavlína; Josef BOTLÍK; Milena BOTLÍKOVÁ a Miroslava KOSTKOVÁ. THE INFLUENCE OF EXPRESSWAYS ON THE AVAILABILITY OF INDUSTRIAL ZONES, REGIONAL ANALYSIS IN THE GLOBALIZED EUROPE. Online. In Klieštik, T. 15th International Scientific Conference on Globalization and its Socio-Economic Consequences. Žilina, Slovakia: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA, 2015, s. 572 - 280, 9 s. ISBN 978-80-8154-145-2.

BOTLÍK, Josef; Milena BOTLÍKOVÁ; Miroslava KOSTKOVÁ a Alena ZEDKOVÁ. TRANSPORT INFRASTRUCTURE AND BUSINESS ACTIVITIES - GLOBALISATION CONSEQUENCES OF OPENING OF THE MORAVIAN-SILESIAN REGION. In Klieštik, T. GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES, PTS I AND II. Zilina: UNIV ZILINA, FAC OPERATION & ECONOMICS TRANSPORT & COMMUNICATION, UNIVERITIZNA 1, ZILINA, 010 01, SLOVAKIA, 2015, s. 45 - 57. ISBN 978-80-8154-145-2.