Theses on a related topic (having the same keywords):
podpora prodeje, reklama, nastroje komunikacniho mixu, primy marketing, marketingova komunikaceKeywords ordered alphabetically | Keywords ordered by occurrence rate
751.
Vajdová, Ludmila maiden name: Havlíková
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Vliv reklamy na mládež
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Vliv reklamy na mládež
752.
Vařejka, Vratislav
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové strategie firmy TESPRA Hodonín s.r.o.
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové strategie firmy TESPRA Hodonín s.r.o.
753.
Vavrečková, Veronika
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingové aktivity Wellness hotelu Opava
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingové aktivity Wellness hotelu Opava
754.
Vavrová, Jaroslava
Faculty: School of Business Administration in Karvina
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Optimalizácia marketingového komunikačného mixu spoločnosti Farma Východná | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Optimalizácia marketingového komunikačného mixu spoločnosti Farma Východná | Theses on a related topic
755.
Vavříček, Jan
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Webové portály turismu jako nástroj propagace a šíření znalostí
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Webové portály turismu jako nástroj propagace a šíření znalostí
756.
Vavřík, Petr
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingový mix vybrané společnosti | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingový mix vybrané společnosti | Theses on a related topic
757.
Venglář, Vojtěch
Faculty: School of Business Administration in Karvina
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Online marketingová kampaň e-shopu www.titkakhodinky.cz | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Online marketingová kampaň e-shopu www.titkakhodinky.cz | Theses on a related topic
758.
Venglář, Vojtěch
Faculty: School of Business Administration in Karvina
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Online marketingová komunikace internetového obchodu tiktakhodinky.cz | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Online marketingová komunikace internetového obchodu tiktakhodinky.cz | Theses on a related topic
759.
Vepřeková, Michaela
Faculty: Faculty of Philosophy and Science in Opava
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Spa Management and Tourism
Bachelor's thesis defence: Analýza konkurence pro cestovní kancelář Neckermann
Faculty: Faculty of Philosophy and Science in Opava
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Spa Management and Tourism
Bachelor's thesis defence: Analýza konkurence pro cestovní kancelář Neckermann
760.
Veselá, Pavlína
Faculty: Mathematical Institute in Opava
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Mathematics / Mathematical Methods in Economics
Faculty: Mathematical Institute in Opava
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Mathematics / Mathematical Methods in Economics
761.
Videcká, Jana
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace e-shopu
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace e-shopu
762.
Vícha, Jiří
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Financování fotbalových klubů v české Gambrinus lize
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Financování fotbalových klubů v české Gambrinus lize
763.
Vincenecová, Darina
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Zvyšování konkurenceschopnosti podniku
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Zvyšování konkurenceschopnosti podniku
764.
Vitásek, Václav
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Optimalizace prvků marketingového mixu ve vybrané firmě
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Optimalizace prvků marketingového mixu ve vybrané firmě
765.
Vlhová, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza internetové propagace hotelu Iberia
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza internetové propagace hotelu Iberia
766.
Vojkůvka, Zdeněk
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Aplikace moderních metod propagace na vybrané zařízení
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Aplikace moderních metod propagace na vybrané zařízení
767.
Volejníčková, Dana
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza služeb agroturistického zařízení - Agroturistika Malá Morávka
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza služeb agroturistického zařízení - Agroturistika Malá Morávka
768.
Volfová, Nikola
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Návrh propagace hotelu Skalní mlýn
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Návrh propagace hotelu Skalní mlýn
769.
Vrlíková, Markéta
Faculty: School of Business Administration in Karvina
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová komunikační strategie florbalového klubu FBC Ostrava | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová komunikační strategie florbalového klubu FBC Ostrava | Theses on a related topic
770.
Vytlačilová, Markéta
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketing festivalu Smetanova Litomyšl
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketing festivalu Smetanova Litomyšl
771.
Walachová, Kristýna maiden name: Walachová
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace vybrané organizace | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace vybrané organizace | Theses on a related topic
772.
Walicová, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Analýza marketingového mixu
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Analýza marketingového mixu
773.
Walicová, Veronika
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Využití emočních apelů v reklamě a jejich vliv na spotřebitele
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Využití emočních apelů v reklamě a jejich vliv na spotřebitele
774.
Wallerová, Veronika
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza současného stavu propagace Penzionu Zámeček a návrhy na zlepšení
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza současného stavu propagace Penzionu Zámeček a návrhy na zlepšení
775.
Wanieczková, Anna
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Managerial Informatics
Bachelor's thesis defence: Sociální sítě ve firmách | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Managerial Informatics
Bachelor's thesis defence: Sociální sítě ve firmách | Theses on a related topic
776.
Waschek, Filip
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace Gastro - Menu Express, a. s. | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace Gastro - Menu Express, a. s. | Theses on a related topic
777.
Wenglorzová, Markéta
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Optimalizace komunikačního mixu firmy Lékárna Galenica, s.r.o.
Bachelor's thesis defence: Optimalizace komunikačního mixu firmy Lékárna Galenica,s.r.o.
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Optimalizace komunikačního mixu firmy Lékárna Galenica, s.r.o.
Bachelor's thesis defence: Optimalizace komunikačního mixu firmy Lékárna Galenica,s.r.o.
778.
Wiecková, Martina
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Tvorba cen ubytování a stravování v hotelu
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Tvorba cen ubytování a stravování v hotelu
779.
Wilková, Natálie
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Komunikační strategie e-shopu bezbolestnesezeni.cz | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Komunikační strategie e-shopu bezbolestnesezeni.cz | Theses on a related topic
780.
Wojaczková, Petra
Faculty: School of Business Administration in Karvina
Year: 2024, studies terminated for failure to fulfill study requirements
Programme/field: System Engineering and Informatics / Managerial Informatics
Bachelor's thesis defence: Informační technologie k propagaci podniku nejen v čase nouzového stavu | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2024, studies terminated for failure to fulfill study requirements
Programme/field: System Engineering and Informatics / Managerial Informatics
Bachelor's thesis defence: Informační technologie k propagaci podniku nejen v čase nouzového stavu | Theses on a related topic
781.
Wojaková, Iveta
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace firmy J. P. Leroy, s. r. o. na sociálních sítích.
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace firmy J. P. Leroy, s. r. o. na sociálních sítích.
782.
Zajíček, Šimon
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace vybrané firmy | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace vybrané firmy | Theses on a related topic
783.
Zakucia, Tomáš
Faculty: School of Business Administration in Karvina
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketing produktů ve videoherním průmyslu | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketing produktů ve videoherním průmyslu | Theses on a related topic
784.
Zápařková, Klára
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Analýza marketingového mixu v cestovní kanceláři Mariva tour Vsetín
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Analýza marketingového mixu v cestovní kanceláři Mariva tour Vsetín
785.
Zápecová, Kamila
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Hodnocení spokojenosti zákazníků vybrané společnosti | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Hodnocení spokojenosti zákazníků vybrané společnosti | Theses on a related topic
786.
Zapletalová, Alena
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace Vinařství Zapletal Valtice
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace Vinařství Zapletal Valtice
787.
Zátopková, Tereza
Faculty: Faculty of Philosophy and Science in Opava
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Information Studies and Library Science / Library Science
Bachelor's thesis defence: Etické aspekty vizuální reklamy
Faculty: Faculty of Philosophy and Science in Opava
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Information Studies and Library Science / Library Science
Bachelor's thesis defence: Etické aspekty vizuální reklamy
788.
Zbořilová, Martina
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový mix STUDIA FELIX
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový mix STUDIA FELIX
789.
Zbranková, Veronika
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: On-line marketingová komunikace
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: On-line marketingová komunikace
790.
Zelenec, Ondrej
Faculty: Faculty of Philosophy and Science in Opava
Year: 2019, studies completed, degree conferred: MgA.
Programme/field: Drama Arts / Audio-visual Creation
Faculty: Faculty of Philosophy and Science in Opava
Year: 2019, studies completed, degree conferred: MgA.
Programme/field: Drama Arts / Audio-visual Creation
791.
Zelinská, Johana
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové firemní strategie
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové firemní strategie
792.
Zemánková, Radka
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Využití nástrojů marketingového mixu pro zlepšení tržní pozice Střední uměleckoprůmyslové školy s. r. o.
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Využití nástrojů marketingového mixu pro zlepšení tržní pozice Střední uměleckoprůmyslové školy s. r. o.
793.
Zezulková, Marie
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Inovace prodejních dovedností prodejce zájezdů
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Inovace prodejních dovedností prodejce zájezdů
794.
Zlotá, Renáta
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Posouzení konkurence na vybraném segmentu trhu
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Posouzení konkurence na vybraném segmentu trhu
795.
Žáková, Petra
Faculty: School of Business Administration in Karvina
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace vybrané neziskové organizace | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace vybrané neziskové organizace | Theses on a related topic