Theses on a related topic (having the same keywords):
marketingovy mix, podnik, analyzy, doprava, jizdenky, sluzbyKeywords ordered alphabetically | Keywords ordered by occurrence rate
1451.
Zahradník, Adam
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Multi-level marketing společnosti FM Group World
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Multi-level marketing společnosti FM Group World
1452.
Zajíček, Šimon
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace vybrané firmy | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace vybrané firmy | Theses on a related topic
1453.
Zajíčková, Lucie
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Využití prvků marketingového mixu pro efektivní nákup a prodej v obchodní společnosti
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Využití prvků marketingového mixu pro efektivní nákup a prodej v obchodní společnosti
1454.
Zakucia, Tomáš
Faculty: School of Business Administration in Karvina
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketing produktů ve videoherním průmyslu | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketing produktů ve videoherním průmyslu | Theses on a related topic
1455.
Zambrano, Petra
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Accounting and Taxes
Bachelor's thesis defence: Finanční analýza podniku MephaCentrum, a. s.
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Accounting and Taxes
Bachelor's thesis defence: Finanční analýza podniku MephaCentrum, a. s.
1456.
Zápařková, Klára
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Analýza marketingového mixu v cestovní kanceláři Mariva tour Vsetín
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Analýza marketingového mixu v cestovní kanceláři Mariva tour Vsetín
1457.
Zapletalíková, Lucie
Faculty: School of Business Administration in Karvina
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Economy of Tourism)
Bachelor's thesis defence: Spokojenost klientů s nabídkou služeb LH Hotelu Jana
Faculty: School of Business Administration in Karvina
Year: 2020, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Economy of Tourism)
Bachelor's thesis defence: Spokojenost klientů s nabídkou služeb LH Hotelu Jana
1458.
Zapletalová, Alena
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace Vinařství Zapletal Valtice
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace Vinařství Zapletal Valtice
1459.
Zatloukalová, Miroslava maiden name: Hradečná
Faculty: School of Business Administration in Karvina
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Mystery shopping v retailovém bankovnictví | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Mystery shopping v retailovém bankovnictví | Theses on a related topic
1460.
Zavadil, Lukáš
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Budování marketingové strategie restaurace U Skleničky
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Budování marketingové strategie restaurace U Skleničky
1461.
Zavadil, Lukáš
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Budování marketingové koncepce EuroAgentur hotelu Atrium****
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Budování marketingové koncepce EuroAgentur hotelu Atrium****
1462.
Závadová, Marie
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Možnosti zkvalitnění služeb na jízdárně Skalický dvůr
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Možnosti zkvalitnění služeb na jízdárně Skalický dvůr
1463.
Zbíralová, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Velká Británie - oblíbená destinace v cestovním ruchu
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Velká Británie - oblíbená destinace v cestovním ruchu
1464.
Zbořilová, Martina
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový mix STUDIA FELIX
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový mix STUDIA FELIX
1465.
Zedková, Adriana
Faculty: Faculty of Philosophy and Science in Opava
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Spa Management and Tourism
Bachelor's thesis defence: Analýza spokojenosti zákazníků se službami na hotelu Vega*** Superior v Luhačovicích
Faculty: Faculty of Philosophy and Science in Opava
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Spa Management and Tourism
Bachelor's thesis defence: Analýza spokojenosti zákazníků se službami na hotelu Vega*** Superior v Luhačovicích
1466.
Zedníková, Eva
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Podnikatelský záměr založení cateringové společnosti
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Podnikatelský záměr založení cateringové společnosti
1467.
Zelinská, Johana
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové firemní strategie
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové firemní strategie
1468.
Zemánková, Radka
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Využití nástrojů marketingového mixu pro zlepšení tržní pozice Střední uměleckoprůmyslové školy s. r. o.
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Využití nástrojů marketingového mixu pro zlepšení tržní pozice Střední uměleckoprůmyslové školy s. r. o.
1469.
Zemanová, Markéta
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza služeb cestovního ruchu na vodních nádržích Moravskoslezského kraje
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza služeb cestovního ruchu na vodních nádržích Moravskoslezského kraje
1470.
Zezulák, Jan
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Využití soustavy řízení Tomáše a J. A. Bati
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Využití soustavy řízení Tomáše a J. A. Bati
1471.
Zezulová, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace společnosti Vitaminátor s.r.o.
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace společnosti Vitaminátor s.r.o.
1472.
Zlámal, Jaroslav
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Podnikatelský plán na otevření obchodu Kassandra store s.r.o. s řeckými specialitami
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Podnikatelský plán na otevření obchodu Kassandra store s.r.o. s řeckými specialitami
1473.
Zlámalová, Eva
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Marketingový mix společnosti Oriflame
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Marketingový mix společnosti Oriflame
1474.
Zlámalová, Marie
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Struktura zákazníků a jejich spokojenost se službami v hotelu Vyhlídka **** Luhačovice
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Struktura zákazníků a jejich spokojenost se službami v hotelu Vyhlídka **** Luhačovice
1475.
Zluková, Katarína
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza poskytovaných doplnkových služieb hotela Patria na Štrbskom Plese
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Analýza poskytovaných doplnkových služieb hotela Patria na Štrbskom Plese
1476.
Zubajová, Hana
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingový Mix firmy AL - VO ATELIÉR s.r.o.
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingový Mix firmy AL - VO ATELIÉR s.r.o.
1477.
Zůbek, Libor
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Návrh marketingové strategie společnosti Mironet.cz a. s.
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Návrh marketingové strategie společnosti Mironet.cz a. s.
1478.
Zůbek, Libor
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový mix telefonních výrobků DOOGEE distribuovaných společností Mironet, a.s. na českém trhu
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový mix telefonních výrobků DOOGEE distribuovaných společností Mironet, a.s. na českém trhu
1479.
Zubík, Adam
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingový mix ve službách | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingový mix ve službách | Theses on a related topic
1480.
Žabka, Vojtěch maiden name: Žabka
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Podnikatelský plán na založení svatební agentury | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Podnikatelský plán na založení svatební agentury | Theses on a related topic
1481.
Žáková, Lucie
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Marketing města Uherské Hradiště
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Marketing města Uherské Hradiště
1482.
Žaludová, Jana
Faculty: Faculty of Public Policies in Opava
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Public Administration and Regional Policy
Bachelor's thesis defence: Personální politika ve větších i menších firmách
Faculty: Faculty of Public Policies in Opava
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Public Administration and Regional Policy
Bachelor's thesis defence: Personální politika ve větších i menších firmách
1483.
Želonková, Kristýna
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Business)
Bachelor's thesis defence: Podnikatelský plán na založení kavárny | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Business)
Bachelor's thesis defence: Podnikatelský plán na založení kavárny | Theses on a related topic
1484.
Želonková, Kristýna
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Business)
Master's thesis defence: Podnikatelský plán | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Business)
Master's thesis defence: Podnikatelský plán | Theses on a related topic
1485.
Žiaranová, Lenka
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Analýza konkurenčnej pozície JŠ TOP School v Moravskoslezskom kraji
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Analýza konkurenčnej pozície JŠ TOP School v Moravskoslezskom kraji
1486.
Židziková, Radka
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Hotel Management)
Bachelor's thesis defence: Spokojenost hostů s nabídkou stravovacího zařízení Ollies dorty s. r. o. | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Hotel Management)
Bachelor's thesis defence: Spokojenost hostů s nabídkou stravovacího zařízení Ollies dorty s. r. o. | Theses on a related topic
1487.
Žila, Michal maiden name: Žila
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová strategie vybraného podniku | Theses on a related topic
1488.
Žilka, Jan
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Návrh marketingové strategie firmy | Theses on a related topic
Faculty: School of Business Administration in Karvina
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Návrh marketingové strategie firmy | Theses on a related topic
1489.
Žiško, Dušan
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Analýza nástrojů marketingového mixu ve vybrané firmě
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Analýza nástrojů marketingového mixu ve vybrané firmě
1490.
Žišková, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Marketingový výzkum spokojenosti návštěvníků Muzea Beskyd
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Marketingový výzkum spokojenosti návštěvníků Muzea Beskyd
1491.
Žižková, Kristýna
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Komunikační mix lyžařského střediska Ski Karlov
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Komunikační mix lyžařského střediska Ski Karlov
1492.
Žovinová, Martina
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Podnikateľský plán reštaurácie
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Podnikateľský plán reštaurácie
1493.
Žovinová, Martina
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Podpora malého a stredného podnikania
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Podpora malého a stredného podnikania
1494.
Žvaková, Andrea
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Hurá do Beskyd - příprava produktových balíčků pro různé cílové skupiny
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Hurá do Beskyd - příprava produktových balíčků pro různé cílové skupiny