Theses on a related topic (having the same keywords):

marketingova strategie, marketingovy mix, analytic hierarchy process, analyticky hierarchicky proces, decision support systems, marketing strategy, topsis, swot analyza, competitive analysis, konkurencni analyza, trzni dynamika, marketing mix, strategicke planovani, pest analyza, decision-making methods, swot analysis, pest analysis, systemy pro podporu rozhodovani, vicekriterialni rozhodovani, optimalizace marketingove strategie, rozhodovaci metody, multi-criteria decision making, marketing strategy optimization, strategic planning, market dynamics

Keywords ordered alphabetically | Keywords ordered by occurrence rate

701.
Hřivnáčová, Jana
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Vliv marketingového prostředí na podnikatelskou činnost konkrétní firmy

702.
Hřívová, Milada
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: SWOT analýza autoškoly Miroslav Kočí

703.
Hřívová, Milada
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Aktivní vztah k finanční klientele ve společnosti Partners, a. s.

704.
Hubálková, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2023, studies terminated for failure to fulfill study requirements
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová strategie cestovní kanceláře | Theses on a related topic

705.
Hübner, Jaroslav
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Vliv reklamy na návštěvnost emirátu Dubaj

706.
Hučíková, Kristýna
Faculty: Faculty of Philosophy and Science in Opava
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Spa Management and Tourism
Bachelor's thesis defence: Návrh vhodného komunikačního mixu pro firmu Vitaminátor s.r.o.

707.
Hučková, Gabriela
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Analýza firmy Stavospol, s. r. o.

708.
Hudeček, Tomáš
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Aplikace metod vícekriteriálního rozhodování v praxi

709.
Hudičáková, Lucie
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Optimalizace marketingového mixu firmy ArcelorMittal Tubular Products Karviná a.s.

710.
Hufová, Petra
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Zhodnocení výhod zapojení konkrétního podniku do kooperačního seskupení

711.
Hulková, Soňa
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Postavenie UNISTAV, s. r. o. na regionálnom trhu a stratégia upevnenia pozície v regióne

712.
Hůlová, Nikola
Faculty: Faculty of Philosophy and Science in Opava
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Information Studies and Library Science / Library Science
Bachelor's thesis defence: Marketing knihoven a propagace na sociálních sítích

713.
Hurtoňová, Zuzana
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Tvorba produktového portfolia cestovního ruchu v Moravskoslezském kraji

714.
Húšťava, Robert
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Marketingový mix cestovní kanceláře Atis a.s.

715.
Hušťová, Lenka
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Vliv a dopady etiky v reklamě na konzumentské chování zákazníků

716.
Huťka, Michal
Faculty: School of Business Administration in Karvina
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Tvorba marketingové strategie pro vybranou firmu | Theses on a related topic

717.
Hyklová, Petra
Faculty: Faculty of Public Policies in Opava
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Social Policy and Social Work / Public Administration and Regional Policy

718.
Hylasová, Kateřina
Faculty: Faculty of Philosophy and Science in Opava
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Spa Management and Tourism
Bachelor's thesis defence: Návrh komunikačního mixu - Gastrocentrum Slezské univerzity v Opavě

719.
Hynek, Ladislav
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Marketingový mix výrobkové řady

720.
Chasáková, Pavla
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Marketingový mix vybraného hotelu

721.
Chmelíček, Jakub
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Managerial Informatics
Bachelor's thesis defence: Systémy pro podporu rozhodování

722.
Chmelová, Marcela
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingový mix Hotelu - Restaurantu Na Fryštátské

723.
Chmielová, Petra maiden name: Chmielová
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketing obce

724.
Chmúra, Martin
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Implementácia fitness výživy do ponuky hotela Husárik

725.
Chovančák, Jan
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Komunikační mix Priessnitzových léčebných lázní Jeseník, a.s

726.
Chowanioková, Ivana
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Marketing obce Řeka

727.
Chrobáková, Jana
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Velká Británie jako destinace cestovního ruchu ve službách cestovních kanceláří

728.
Chromečková, Martina
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Návrh strategie kavárny La Fleur

729.
Chromková, Dominika
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Podnikatelský záměr založení baru

730.
Chudíček, Jaroslav
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Nástroje marketingového komunikačního mixu

731.
Chýlek, Ondřej
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová strategie internetového obchodu | Theses on a related topic

732.
Ivašková, Jana maiden name: Mačtová
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Turistický potenciál regiónu Malá Fatra

733.
Janáčová, Petra
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikácia vybranej firmy

734.
Janasová, Romana
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová komunikace společnosti Bongin, s. r. o.

735.
Jančová, Ivana
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Mezinárodní marketing firmy Iktus,s.r.o.

736.
Janečková, Martina
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová komunikace společnosti RegioJet a. s.

737.
Janečková, Petra
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketing města Klimkovice

738.
Janurová, Natália
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Koncepcia stratégie hotela Best Western PLUS Palace Polom Žilina ****

739.
Jarosz, Bohdan
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Poznávání lidských zdrojů a využití jejich potenciálu metodou Assessment Centre

740.
Jaroszová, Rita
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Personální politika a strategie v České pojišťovně a.s.

741.
Jarošová, Petra
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Turistický potenciál Frýdecko - Místecka

742.
Jelínek, Ondřej
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Managerial Informatics
Bachelor's thesis defence: Sestavení podnikatelského plánu a vytvoření internetového obchodu se sportovními výživovými doplňky a fitness zařízením

743.
Jeráková, Petra
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová strategie firmy Art Media Service, s.r.o.

744.
Jeziorský, Lukáš
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Vliv online distribučních systémů na obsazenost ubytovacího zařízení

745.
Jirout, Pavel
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Marketingová komunikace restaurace

746.
Jochec, Adam
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Využití event marketingu v hotelu Prestige

747.
Joklík, Jiří
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: SWOT analýza firmy Ing. Josef Ťulpík {--} WTC

748.
Judová, Andrea
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Analýza marketingového mixu firmy Walmark, a.s.

749.
Judová, Andrea
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový komunikační mix společnosti

750.
Jűnger, Kamila
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Využití marketingových přístupů k posílení postavení svatební agentury Kopretina na trhu služeb