Theses on a related topic (having the same keywords):

marketingova strategie, competitiveness, segmentation, konkurenceschopnost, segmentace, digitalni marketing, dm drogerie markt s.r.o, mobile app my dm, marketingova komunikace, mobilni aplikace moje dm marketing strategy, marketing communication, digital marketing, influencer marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Lešinská, Michaela
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová strategie firmy

2.
Hájková, Martina
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Nové trendy v marketingové komunikaci ve Stavební spořitelně České spořitelny

3.
Herberová, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Čipové karty jako významný prvek podpory prodeje TEMPO, obchodního družstva

4.
Königová, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

5.
Moyalová, Eva
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace společnosti ABB s.r.o.

6.
Rufferová, Lenka
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Analýza marketingové komunikace společnosti STAND CZ spol. s r.o.

7.
Sannikova, Olga
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Marketingová komunikace hotelu Malekon***

8.
Sharipov, Mashhur
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová strategie průmyslové firmy Bonatrans Group a.s.

9.
Baláž, Jan
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Návrh reklamní kampaně společnosti AUTO TOMAN, s.r.o.

10.
Bodláková, Veronika
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Postavení produktu na konkurenčním trhu

11.
Delongová, Radka
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové strategie podniku

12.
Dordová, Šárka
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová strategie společnosti LÉKÁRNA ZDRAVÍ s.r.o.

13.
Fisch, Stanislav
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Hotelová značka Pytloun

14.
Hájek, Marek
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Návrh strategie marketingové komunikace vybrané společnosti

15.
Kamenčák, Michal
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová strategie CHVD Důbrava

16.
Krupica, Daniel
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing / Marketing
Bachelor's thesis defence: Online marketingová komunikace vybrané firmy | Theses on a related topic

17.
Kubalová, Lucie
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing / Marketing
Bachelor's thesis defence: Online marketingová komunikace vybrané firmy | Theses on a related topic

18.
Kupková, Hana
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace společnosti Autosalon Schromm s.r.o.

19.
Mišúnová, Markéta
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Nové trendy marketingové komunikace a jejich využití

20.
Návratová, Miroslava
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Marketingová strategie společnosti LV Elektroinstalace

21.
Nesvadba, Jaroslav
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová strategie společnosti Hydraulikservis s. r. o.

22.
Paterová, Jana
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová strategie společnosti Kofola a.s.

23.
Pawera, Jakub
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Podpora návštěvnosti hotelu Vitality

24.
Pěluchová, Dagmar
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Postavení firmy Stavebniny Holub s.r.o. v konkurenčním prostředí

25.
Petrovský, Vojtěch
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová strategie oddílu házené SKP Frýdek - Místek

26.
Rožanská, Veronika maiden name: Čelková
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Vliv influencer marketingu na nákupní chování spotřebitelů generace Z | Theses on a related topic

27.
Slanina, Petr
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace společnosti Stavebniny DEK, a.s.

28.
Smolková, Petra
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh marketingové komunikace vybraného produktu firmy Schellex, s.r.o.

29.
Surá, Lucie
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová strategie rádia Čas Rock

30.
Suszková, Monika
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Zhodnocení uvedení značky Vinea na český trh

31.
Štrupová, Alžběta
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Marketingová strategie cestovní kanceláře Votrok, Hradec Králové

32.
Trunda, Roman
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Trade and Marketing
Bachelor's thesis defence: Marketingová komunikace vybrané firmy | Theses on a related topic

33.
Vítek, Karel
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business
Bachelor's thesis defence: Zavedení nového produktu na trh | Theses on a related topic

34.
Zembovski, Edvard
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingový výzkum města Třince zaměřený na jeho obyvatele

35.
Adamíková, Jana
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace firmy Karireal, a.s.

36.
Andrle Budinská, Barbora
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace HC Frýdek-Místek

37.
Antošíková, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace společnosti The Candy Plus Sweet Factory, s.r.o.

38.
Arnošová, Pavlína
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Hodnocení regionální konkurenceschopnosti podniku MADE GROUP, a.s.

39.
Babiš, Jan
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace firmy DATART INTERNATIONAL, a.s.

40.
Badurová, Nikola
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketingová komunikační strategie internetového obchodu About You | Theses on a related topic

41.
Bařina, Petr
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Návrh komunikační strategie firmy na IT trhu

42.
Bazalová, Ingrid
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Posouzení konkurenceschopnosti firmy JSB Match Diabolo, a. s.

43.
Bendová, Olga
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics in Trade and Services
Bachelor's thesis defence: Podnikatelský plán

44.
Bérešová, Liana
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingový mix společnosti ITeuro

45.
Bizoňová, Tereza
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Analýza marketingové komunikace společnosti Orfa, a.s.

46.
Bláha, Jiří
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace firmy

47.
Blažková, Linda
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace farmaceutických firem

48.
Boček, Jiří
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Vliv devizových kurzů na zahraniční obchod podniku ve vybraném odvětví | Theses on a related topic
Master's thesis defence: Marketingová komunikace vybraného podniku | Theses on a related topic

49.
Böhmová, Barbora
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Marketing finančních služeb KB, a.s.

50.
Bojtošová, Ivana
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Marketingová komunikace stavební společnosti Ritmex s.r.o.