Theses on a related topic (having the same keywords):

marketingova strategie, competitiveness, segmentation, konkurenceschopnost, segmentace, digitalni marketing, dm drogerie markt s.r.o, mobile app my dm, marketingova komunikace, mobilni aplikace moje dm marketing strategy, marketing communication, digital marketing, influencer marketing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

201.
Košinárová, Veronika
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Kulturně-historické památky v okrese Karviná a jejich marketingová propagace

202.
Kotraba, Kamil
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace v on-line prostřední vybrané firmy

203.
Kotyza, Otakar
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ph.D.
Programme/field: Economics and Management / Business Economics and Management
Doctoral thesis defence: Marketing ve stomatologii

204.
Koudelková, Eva
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Vliv product placementu na českého diváka

205.
Kozmík, Petr
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Vliv marketingové komunikace na rozhodování o koupi spotřebiteli

206.
Králová, Karolina Teresa
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingový výzkum spokojenosti zákazníků společnosti

207.
Kramářová, Martina
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Návrh opatření pro zvýšení konkurenční schopnosti firmy

208.
Kramná, Silvie
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Inovační aktivity podniku

209.
Krátký, Radim
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová podpora nově zavedeného produktu na trh

210.
Krčmářová, Vendula
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Návrh opatření na zvýšení obsazenosti v Hotelu Opava

211.
Krečmerová, Veronika
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingový mix podniku Mlékárna Valašské Meziříčí s. r. o.

212.
Krejčí, Petra maiden name: Krejčí
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Založení podniku a investování v segmentu nakládání s odpady na Karvinsku

213.
Krška, Jan
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Distribuční politika firmy P.P.H. Tako

214.
Krška, Jan
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace firmy P.P.H. Tako

215.
Krupa, Lukáš
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Projekt aplikace nových trendů marketingové komunikace vybrané podnikatelské jednotky

216.
Krupa, Lukáš
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Role klastrů v rozvoji obchodních aktivit podniků

217.
Krupica, Jan
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Produktová a komunikační politika společnosti

218.
Kružík, Jan
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Business)
Master's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

219.
Křenková, Lenka
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace Dopravního podniku města Olomouce

220.
Křížová, Aneta
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Integrovaná marketingová komunikace firmy Českomoravský cement, a.s., nástupnická společnost

221.
Kubačáková, Gabriela
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Výzkum motivace zákazníků pro cestovní kancelář

222.
Kubalák, Martin
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace jeskyní v České republice

223.
Kuběnová, Petra
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace firmy Kalma k. s.

224.
Kubíčková, Denisa
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace obchodní společnosti

225.
Kubinová, Nikola
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

226.
Kubištíková, Martina
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Nástroje marketingového komunikačního mixu

227.
Kučavíková, Lenka
Faculty: School of Business Administration in Karvina
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Moderní trendy marketingové komunikace v cestovním ruchu

228.
Kučerová, Ivana
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Trade and Marketing
Master's thesis defence: Vliv sociálních médií na nákupní chování spotřebitelů | Theses on a related topic

229.
Kučová, Pavlína
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace vybraného podniku

230.
Kühtreiberová, Michaela
Faculty: School of Business Administration in Karvina
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Marketing / Marketing
Bachelor's thesis defence: Online marketingová komunikace služby | Theses on a related topic

231.
Kukuczková, Alena
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Analýza konkurenceschopnosti firmy Bowling a Squash s.r.o.

232.
Kurovský, Ondřej
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingové aktivity klubu HC AZ Havířov

233.
Kuruštová, Jana maiden name: Valíčková
Faculty: School of Business Administration in Karvina
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / Social Management
Bachelor's thesis defence: Online marketingová komunikace vybrané neziskové organizace | Theses on a related topic

234.
Kuśová, Darina
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace JSB Match Diabolo, a. s.

235.
Kusynová, Kateřina
Faculty: School of Business Administration in Karvina
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Posouzení konkurenčního postavení firmy na konkrétním trhu

236.
Kuttichová, Jana
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Zvýšení konkurenceschopnosti pomocí inovací v rámci znalosti značky

237.
Kvíčala, Daniel maiden name: Kvíčala
Faculty: School of Business Administration in Karvina
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Nákupní proces v e-shopu z pohledu zákazníka

238.
Kyjonková, Iva
Faculty: School of Business Administration in Karvina
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Návrh CRM ve vybrané firmě

239.
Langerová, Adéla maiden name: Chromčáková
Faculty: School of Business Administration in Karvina
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Marketingová komunikace Slezského divadla v Opavě

240.
Laptasová, Barbora
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Zvýšení účinnosti marketingové komunikace internetové firmy

241.
Lattenbergová, Andrea
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and Management
Bachelor's thesis defence: Návrh marketingové komunikace produktu

242.
Lazengová, Veronika
Faculty: School of Business Administration in Karvina
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Rekonstrukce staré usedlosti na horský penzion s důrazem na vnitřní design a doplňkové služby klientům

243.
Lesáková, Simona
Faculty: School of Business Administration in Karvina
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace vybrané společnosti | Theses on a related topic

244.
Lešinská, Michaela
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Economy of Tourism
Bachelor's thesis defence: Atraktivita Moravskoslezského kraje a jeho konkurenceschopnost

245.
Lichovníková, Nikola
Faculty: School of Business Administration in Karvina
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Spokojenost občanů s informovaností o dění ve městě Opava

246.
Lindovská, Kristýna
Faculty: School of Business Administration in Karvina
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing and Management
Master's thesis defence: Marketingová komunikace Dolní oblasti Vítkovice

247.
Liszoková, Gabriela
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Master's thesis defence: Vliv marketingové komunikace na spotřební chování vybrané skupiny konzumentů

248.
Litvanová, Alžběta
Faculty: School of Business Administration in Karvina
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Business Economics and Management (combination/specialization: Marketing and Trade)
Bachelor's thesis defence: Marketingová komunikace neziskové organizace směrem ke generaci Z

249.
Lokajová, Kristýna
Faculty: School of Business Administration in Karvina
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Business Economics in Trade and Services
Master's thesis defence: Zefektivnění managementu inovací ve vybraném výrobním podniku

250.
Loučný, Stanislav
Faculty: School of Business Administration in Karvina
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hotel Industry
Bachelor's thesis defence: Měnová politika státu a fungování hotelů po vstupu České Republiky do Evropské Unie
Bachelor's thesis defence: Reakce na ekonomickou krizi v hotelnictví a posílení konkurenční pozice G-Hotelu****