UHVMN089 Museum and Society

Faculty of Philosophy and Science in Opava
Summer 2019
Extent and Intensity
1/0/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Miloš Zapletal, Dr. (lecturer)
Guaranteed by
doc. Ing. Miloš Zapletal, Dr.
Institute of Historical Sciences – Faculty of Philosophy and Science in Opava
Prerequisites
no
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students will acquire knowledge in the field of research and evaluation of relations museum to his audience and a basic knowledge in marketing of the museum. Students will be acquainted with the theory of communication, interpretive strategies and techniques, exposure assessment, the use of new technologies and digital media in communications, the role of different types of museums in the sustainable development of society.
Syllabus
  • 1. Museums and audience.
    2. Characteristics of museum visitors. Demographic and psychological factors. Motivation visitors.
    3. Research the museum audience. Sources of information about visitors. Types of research.
    4. Techniques and tools for information retrieval. Questionnaire survey. Personal interviews. Group interviews. Observation and monitoring. The study documents.
    5. Testing and evaluation of exposures.
    6. Preparation and execution of research museum audience. Problem analysis and specification of research goals. A research plan. Data collection. Processing and analysis of the data .
    7. Evaluation research audience and visitors to the museum. Evaluation of information obtained by questionnaire survey.
    8. Communication with the public. The use of new technologies and digital media in communications.
    9. Public relations and marketing communications. Barriers in relation museum and its visitors.
    10. Museum and tourism.
    11. Sustainable development of society.
    12. The role of museums, ecomuseum and community museums in the sustainable development of society.
Literature
    required literature
  • Buriánková, M., Komárková, A., Šebek, F. Úvod do muzejní praxe. Učební texty základního kurzu Školy muzejní propedeutiky. Praha, 2010. info
  • Kesner, L. Marketing a management muzeí a památek. Praha, 2005. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Successful completion of the final examination.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2020, Summer 2021, Summer 2022.
  • Enrolment Statistics (Summer 2019, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2019/UHVMN089