FPF:UBKKA209 Library management 2 - Course Information

UBKKA209 Library management 2

Extent and Intensity

2/0/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

PhDr. Libuše Foberová, Ph.D. (lecturer)

Guaranteed by

PhDr. Libuše Foberová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava

Prerequisites (in Czech)

Požadavky na studenta v průběhu semestru a kritéria hodnocení: výuka předpokládá průběžnou přípravu studenta. Kvalita výuky je systematicky prověřována formou testů, prezentací zadaných referátů aj. Zkouška je písemná a je zaměřena na prověření získaných teoretických znalostí.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Library Science (programme FPF, B7201 InSK)

Course objectives

The Subject follows the Library management 1 and acquaints students with the basic marketing terminology, its role in the state sphere, with theoretical aspects of marketing analysis, planning, implementation and control. Lectures will focus to the marketing conception of services and their value / price , to the conception of marketing mixtures, creating of logistic and distribution service channels. Necessary aspects are also research of consumer behaviour, market and market segments, principles of building strong features/strategies and introducing new, namely electronic and information, services. Lectures provide analysis of service cycles and service positions on the clients´ and competition market, methods of loyal behaviour of service consumers incuding the newest conceptions of strategic, tactical, administration and transformation marketing. Attempted strategic marketing - creating of marketing plans etc.

Syllabus

• Personal management
  Organizations and corporations
  Library productivity
  Human sources
  Employees education
  Human relationship
  Marketing in libraries

Literature

required literature
• FOBEROVÁ, Libuše. Dokonalé služby v hudebních knihovnách. Brno, 2011. URL info
• FOBEROVÁ, Libuše. Manažerské techniky. Opava, 2011. info
• FOBEROVÁ, Libuše. Zkušenosti s managementem hudebních knihoven v českých knihovnách. Žilina, 2010. ISBN 978-80-89303-32-8. info
• FOBEROVÁ, Libuše. Management v knihovnách. Brno, 2009. info
• FOBEROVÁ, Libuše. Specifika managementu knihoven. Havlíčkův Brod, 2008. URL info
• ARMSTRONG, M. Řízení lidských zdrojů. Praha: Grada Publishing, 2002. ISBN 80-247-0469-2. info
• Borchardt, P. a kol. Marketing pro veřejné knihovny. Praha, 1994. info
• STÝBLO, J. Personální management. Praha: Grada, 1993. ISBN 80-85424-92-4. info

recommended literature
• FOBEROVÁ, Libuše. Řízení knihoven 2. Opava, 2011. info
• FOBEROVÁ, Libuše. Trend ve službách: management kvality. 2010. URL info
• ARMSTRONG, M. Personnel Management Practise. London: Kogan Page, 1993. ISBN 0-7494-1226-1. info

Teaching methods

Lecturing
Internship
Students' self-study

Assessment methods

Grade
Test

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Understanding and active making up the subject matter, ability of reasoning and application of enlisted knowledge. Study texts, submitting tasks by means of mutual students´ e-mail address and mailing resulted works to lecturer by means of e-mail, communication with lecturer via e-mail, consultation hours, personal consultations with lecturer.

Activity	Difficulty [h]
Domácí příprava na výuku	10
Konzultace	2
Zkouška	1
Summary	13

• Enrolment Statistics (recent)
  
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