UCJIOPBP20 Business Italian 2

Faculty of Philosophy and Science in Opava
Winter 2021
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Táňa Pavlíková Alešová, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Táňa Pavlíková Alešová, Ph.D.
Institute of Foreign Languages – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The topics of the course are related to the field of marketing (product and production, distribution, promotion...), of business, of logistics and transport, of finance and banking, of invoicing and payments. The main stress consists in mastering the Italian terminology of the cited topics.
Learning outcomes
The students have a general knowledge of the fields of marketing, of business, of logistics and transport, of finance and banking, of invoicing and payments. They have a good command of the Italian terminology of the cited topics.
Syllabus
  • 1. Marketing e ricerche di mercato 2. Prodotto 3. Produzione, produttività, descrivere un procedimento 4. Marchio, marca e logo. Innovazione 5. Commercio. Globalizzazione 6. Distribuzione 7. Spedizioni e trasporti 8. Pubblicità e promozione delle vendite 9. Settore bancario, servizi offerti dalle banche 10. Metodi di pagamento 11. Investimenti finanziari 12. Fatturazione e pagamenti (solleciti e recupero crediti) 13. Revisione
Literature
    required literature
  • Pelizza, G., Mezzadri, M. L’italiano in azienda. Perugia: Guerra, 2002.
  • Cherubini, N. Convergenze: iperlibro di italiano per affari. Roma: Bonacci, 2012.
    recommended literature
  • Incalcaterra McLoughlin, L. Italiano per economisti. Firenze: Alma Edizioni, 2015.
  • Cherubini, N. L’italiano per gli affari. Bonacci, 1992
Teaching methods
seminar
Assessment methods
ATtendance min. 70%, homeworks, written test.
Language of instruction
Czech
The course is also listed under the following terms Winter 2020, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2021/UCJIOPBP20