UVSRPVK046 Public Relations

Faculty of Public Policies in Opava
Winter 2012
Extent and Intensity
0/0. 2 credit(s). Type of Completion: z (credit).
Guaranteed by
Mgr. Zuzana Urbánková
Institute of Public Administration and Social Policy - Faculty of Public Policies in Opava
Prerequisites (in Czech)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course presents public relations as a discipline which in the widest angle copes with means and forms of communication with public. It traces its development, processes and methods. It introduces principal resources and literature and gives outline of principal terminology. It provides sketch of history of public relations in Europe and in the world, it puts the special emphasis on situation in the Czech republic. The course is intended for Department of Public administration and regional policy students only.
  • 1. Public relations - subject, development of the discipline, terminology
    2. Principal resources and literature
    3. Sketch of history
    4. PR in conflict and crisis situations, principles of crisis communication
    5. PR Instruments
    6 . Public opinion, published opinion
    7. External and internal public relations
    8. Relation of PR and advertisement
    9. Effects of media
    10. Press law
    required literature
  • Svoboda, V. Public relations moderně a účinně. Praha, 2006. info
  • JIRÁK, J. Média a společnost. Praha, 2003. info
  • Sokol, T. Tisk a právo. Praha, 2001. info
  • Jirák, J.a kol. Úvod do studia médií. Praha, 2001. info
  • Jirák, J. Politická komunikace a média. Praha, 2000. info
  • NĚMEC, P. Public relations. Komunikace v konfliktních a krizových situacích. Praha: Management Press, 1999. ISBN 80-85943-66-2. info
  • Chmel, Z. Propagace, PR, média. Brno, 1997. info
Teaching methods
Interactive lecture
Lecture supplemented with a discussion
Assessment methods
The analysis of student 's performance
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 6 HOD/SEM.
Teacher's information
Written test aimed at knowledge of theoretical part of the course.
Composition of a text for media in such a way and according to such rules so that it would be accepted and published.
The course is also listed under the following terms Winter 2008, Winter 2009, Winter 2010, Winter 2011, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018.
  • Enrolment Statistics (Winter 2012, recent)
  • Permalink: https://is.slu.cz/course/fvp/winter2012/UVSRPVK046