FVP:UVSRPVK046 Public Relations - Course Information
UVSRPVK046 Public Relations
Faculty of Public Policies in OpavaWinter 2011
- Extent and Intensity
- 0/0. 2 credit(s). Type of Completion: z (credit).
- Guaranteed by
- Mgr. Zuzana Urbánková
Institute of Public Administration and Social Policy – Faculty of Public Policies in Opava - Prerequisites (in Czech)
- žádné
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Public Administration and Regional Policy (programme FVP, B6731-SPSP)
- Course objectives
- The course presents public relations as a discipline which in the widest angle copes with means and forms of communication with public. It traces its development, processes and methods. It introduces principal resources and literature and gives outline of principal terminology. It provides sketch of history of public relations in Europe and in the world, it puts the special emphasis on situation in the Czech republic. The course is intended for Department of Public administration and regional policy students only.
- Syllabus
- 1. Public relations - subject, development of the discipline, terminology
2. Principal resources and literature
3. Sketch of history
4. PR in conflict and crisis situations, principles of crisis communication
5. PR Instruments
6 . Public opinion, published opinion
7. External and internal public relations
8. Relation of PR and advertisement
9. Effects of media
10. Press law
- 1. Public relations - subject, development of the discipline, terminology
- Literature
- required literature
- Svoboda, V. Public relations moderně a účinně. Praha, 2006. info
- JIRÁK, J. Média a společnost. Praha, 2003. info
- Sokol, T. Tisk a právo. Praha, 2001. info
- Jirák, J.a kol. Úvod do studia médií. Praha, 2001. info
- Jirák, J. Politická komunikace a média. Praha, 2000. info
- NĚMEC, P. Public relations. Komunikace v konfliktních a krizových situacích. Praha: Management Press, 1999. ISBN 80-85943-66-2. info
- Chmel, Z. Propagace, PR, média. Brno, 1997. info
- Teaching methods
- Interactive lecture
Lecture supplemented with a discussion - Assessment methods
- The analysis of student 's performance
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 6 HOD/SEM. - Teacher's information
- Written test aimed at knowledge of theoretical part of the course.
Composition of a text for media in such a way and according to such rules so that it would be accepted and published.
- Enrolment Statistics (Winter 2011, recent)
- Permalink: https://is.slu.cz/course/fvp/winter2011/UVSRPVK046