FVP:UVSRPVR129 Applications for Research and - Course Information
UVSRPVR129 Applications for Research and Marketing
Faculty of Public Policies in OpavaWinter 2024
The course is not taught in Winter 2024
- Extent and Intensity
- 9/0/0. 4 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Magdalena Chmelařová, Ph.D. (lecturer)
- Guaranteed by
- Ing. Magdalena Chmelařová, Ph.D.
Institute of Public Administration and Social Policy – Faculty of Public Policies in Opava
Contact Person: JUDr. Marie Sciskalová, Ph.D. - Prerequisites (in Czech)
- FAKULTA ( FVP ) && TYP_STUDIA ( N ) && FORMA ( K )
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Public Administration and Social Policy (programme FVP, N6731-SPSP)
- Course objectives
- The aim of the course is to teach students to work in available applications for research. Students will learn methods that are used for analysis of data obtaining from the questionnaire. They will also be able to process the data in the available applications, sort, test and present the results. The part of the course will be learning and practicing particular methods in the SPSS program.
- Syllabus
- 1st The basic terminology of marketing, database and overview of applications for research and marketing
2nd Basis of statistics and basic terminology
3rd Matrix of data, variables. One-dimensional and two-dimensional analysis of categorical data
4th Sorting a chart
5th T-tests, correlation and regression analysis
6th Tables and graphs. Frequency of distribution, and hypothesis testing, relationships between variables
7th Planning, preparation and objectives of research, statistical methods for research
8th Preparing of data files
9th Working in applications
10th Working in the statistical program for data analysis
11th Presentation of results
12th The different methods in SPSS program
- 1st The basic terminology of marketing, database and overview of applications for research and marketing
- Literature
- required literature
- LONGLEY, Paul, Michael F. GOODCHILD, D. J. MAGUIRE a David RHIND. Geografické informace: systémy a věda. Olomouc: Univerzita Palackého v Olomouci, 2016. ISBN 978-80-244-5008-7. info
- DOSTÁLEK, Libor. Mobilní sítě a jejich bezpečnost. V Českých Budějovicích: Ústav aplikované informa, 2016. ISBN 978-80-7394-606-7. info
- MAREŠ, Petr, Ladislav RABUŠIC a Petr SOUKUP. Analýza sociálněvědních dat (nejen) v SPSS. Brno: Masarykova univerzita, 2015. ISBN 978-80-210-6362-4. info
- recommended literature
- ŘEHÁK, Jan a Ondřej BROM. SPSS ? Praktická analýza dat. Computer Press, Brno, 2015. ISBN 978-80-251-4609-5. info
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 9 HOD/SEM. - Teacher's information
- Making and presentation of a project. Evaluation of written test in an e-learning course to verify the theoretical and practical knowledge of the topic.
- Enrolment Statistics (Winter 2024, recent)
- Permalink: https://is.slu.cz/course/fvp/winter2024/UVSRPVR129