OPF:INMBAEBU E-business - Informace o předmětu

INMBAEBU E-business

Rozsah

1/2/0. 6 kr. Ukončení: zk.

Vyučující

doc. Mgr. Petr Suchánek, Ph.D. (přednášející)
Ing. Petr Žyla (cvičící)

Garance

doc. Mgr. Petr Suchánek, Ph.D.
Katedra informatiky a matematiky – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: doc. Ing. Jan Górecki, Ph.D.

Rozvrh

Po 11:25–12:10 B208

• Rozvrh seminárních/paralelních skupin:

INMBAEBU/01: Čt 13:05–14:40 B308, P. Žyla

Omezení zápisu do předmětu

Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 10 stud.
Momentální stav registrace a zápisu: zapsáno: 15/10, pouze zareg.: 3/10

Mateřské obory/plány

• Economics and Management (program OPF, B_EME)

Výstupy z učení

Student is able to explain the principles of the information society and global information infrastructure, distinguish between data, information and knowledge and apply ICT and information system concepts in e-business, identify legislative, technological, social and economic conditions of electronic business and interpret the process definition of e-commerce, characterize the structure of online stores and marketplaces including business and ownership models, classify B2B and B2C models and evaluate their effectiveness in a competitive environment, interpret the value chain and virtual value chain and apply supply chain management principles, analyze the architecture of e-business systems and the functions of ERP and CRM, evaluate the customer environment and relationships between seller and customer, apply e-business security principles including risk management, data protection and electronic payments, analyze trends in e-business development and the use of BI and CI tools, design a basic business concept for creating an e-shop and develop a functional e-shop using selected publicly available platforms, and evaluate sustainable and ecological aspects of e-business including environmental impacts, Green IT principles and responsible online business practices.

Osnova

1. Information Society and Global Information Infrastructure
Information society. Global information infrastructure. Information and global information infrastructure entities. Data. Information. Knowledge. Information and communication technology (ICT). Information system. Internet. Intranet. Internet services.
2. E-business and E-commerce
Fundamental conditions of e-business development (legislative, technological, personal, social, etc.). Process definitions of e-business and e-commerce. Online store. Internet marketplace. Member and ownership structures.
3. Business Models
Business models B2B (business to business) and B2C (business to customer). Elements of e-business and e-commerce models. Value chain. Value of products and services in e-business. Virtual value chain. Supply chain and logistics. Supply chain management (SCM).
4. E-business System
E-business system architecture. Information flows. ERP (Enterprise Resource Planning). CRM (Customer Relationship Management). Architectures, functions and modules of ERP and CRM in e-business and e-commerce.
5. Customer Environment
Customer oriented systems. Identifying customer target groups. Seller & customer relationship. Communication interfaces, methods and means of communication. Advantages and disadvantages of e-business and e-commerce for customers and retailers.
6. E-business Security
Internet security. ICT security in enterprises. Data protection. Electronic and digital signature. Electronic payment systems (EPS). Key technologies of EPS. EPS security.
7. Trends of E-business Development
Modern methods and tools for e-business support. Business Intelligence (BI). Competitive Intelligence (CI). BI and CI applications in e-business. Business models of the future.

Vyučovací jazyk

Angličtina

• Statistika zápisu (nejnovější)
  
• Permalink: https://is.slu.cz/predmet/opf/zima2026/INMBAEBU