PEMBAPDK Entrepreneurship

Obchodně podnikatelská fakulta v Karviné
akreditace zima

Údaje z období akreditace zima se nezveřejňují

Rozsah
2/1/0. 6 kr. Ukončení: zk.
Vyučující
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D. (přednášející)
Garance
doc. Mgr. Ing. Jarmila Duháček Šebestová, Ph.D.
Katedra podnikové ekonomiky a managementu – Obchodně podnikatelská fakulta v Karviné
Kontaktní osoba: Ing. Žaneta Rylková, Ph.D.
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Osnova
1. Entrepreneur and entrepreneurial mindset
Defining entrepreneurship as process and activity. Understanding the importance of entrepreneurship in the society. Describing characteristics, advantages and disadvantages for being an entrepreneur. Entrepreneur and the process of idea development. Creativity and business thinking tests. Looking for entrepreneurial opportunities. Idea vs opportunity.
2. Start-ups and their active support policy
Definition of small and medium enterprises according to valid legislation. Support for small and medium-sized enterprises (SMEs) within the EU. Ecosystems supporting entrepreneurship (incubators, accelerators, coworking centres). Counselling and mentoring programmes for start-ups.
3. Operating the business
All the various activities and skills needed to run the business successfully. Basic principles and differences in the management related to personnel, financial, operational areas. Economical minimum for entrepreneurs. Crisis management related to business life cycle.
4. Specific types of business ventures
Family business and its challenges, plan of succession. Business of the young people, women entrepreneurship. Social business and its specifics. Comparing economic concepts when making decisions for an entrepreneurial venture. Scenario and Business Planning differences according those business ventures.
5. Managing and growing the venture
Networking and alliances in business. Innovation as a source of growth and development for business. Scale-up tendencies and projects. Development of a comparative matrix of different venture models. Financial issues of mergers and acquisitions.
6. International business ventures
Strategies and structures of international business and assess the special roles of an international business's various functions. Formulating and executing strategies, plans, and tactics to succeed in international business ventures. Licensing and franchising, main advantages and disadvantages.
Vyučovací jazyk
Angličtina
Předmět je zařazen také v obdobích zima 2021, zima 2022, zima 2023, zima 2024, zima 2025.