MARPMOBA Marketing of Municipalities

School of Business Administration in Karvina
Summer 2010
Extent and Intensity
2/1/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Jan Urbánek (lecturer)
Ing. Jan Urbánek (seminar tutor)
Guaranteed by
Ing. Miroslava Vaštíková
Department of Business Economics and Management – School of Business Administration in Karvina
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Object of the course is explication of possibilities of use of marketing for public administration needs. The course clarifies marketing environment of municipalities and determine main tools of marketing analyzes. Explains use of specific marketing mix, mentions processes and methods of a strategy making of municipalities and their communication with municipality´s products end-users.
Syllabus (in Czech)
  • 1. Development and application of marketing conception of municipalities
    2. Understanding of marketing environment of municipalities
    3. Municipality position search and end-user segmentation
    4. Marketing mix of municipality
    5. Municipality´s product
    6. Price and distribution
    7. Communication mix
    8. People
    9. Material environment
    10. Processes and partnership
    11. Municipality´s marketing strategy
    12. Business culture of municipality
    13. Exam within the course
Literature
    required literature
  • CUADRADO-ROURA, J., R. Regional Policy, Economic Growth and Konvergence. Alcala de Henares: University of Alcala, 2009. ISBN 978-3-642-02177-0. info
  • PITCHFORD, M., HENDERSON, P. Making Spaces for Community Development. Bristol: Univerzity of Bristol, 2008. ISBN 978-3-642-02177-0. info
  • VAŠTÍKOVÁ, M. Marketing služeb. Distanční studijní opora. Karviná: SU OPF, 2006. ISBN 80-7248-386-2. info
  • ANDREASEN, A.R., KOTLER, P. Strategic Marketing for Nonprofit Organizations. New York: Prenttice Hall, 2003. ISBN 0-13-041977-X. info
  • JANEČKOVÁ, L., VAŠTÍKOVÁ, M. Marketing služeb. Praha: Grada Publishing, 2001. ISBN 80-7169-995-0. info
  • JANEČKOVÁ, L., VAŠTÍKOVÁ, M. Marketing měst a obcí. Praha: Grada Publishing, 1999. ISBN 80-7169-750-8. info
    recommended literature
  • REKTOŘÍK, J., ŠELEŠOVSKÝ, J. a kol. Jak řídit kraj, město, obec. Strategie komunikace řízení. Brno: Masarykova univerzita, 2002. ISBN 80-210-2957-9. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014.
  • Enrolment Statistics (Summer 2010, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2010/MARPMOBA