SVBPPSY Psychology

School of Business Administration in Karvina
Summer 2014
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Ivona Buryová, Ph.D. (lecturer)
Mgr. Dagmar Svobodová, Ph.D. (lecturer)
Guaranteed by
Mgr. Dagmar Svobodová, Ph.D.
Departament of Economics and Public Administration – School of Business Administration in Karvina
Prerequisites
None.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the lectures is to introduce students to the subject of psychology and applied psychology disciplines, especially social psychology, personality psychology, psychology and health. Education is conceived as the basis of psychology for managers. At the same time it aims to contribute to self-knowledge, the development of student's personality as well as self-expression. The subject simultaneously forms a natural starting point for many other disciplines in teaching, focusing on communication, management, but also for human resources, marketing, andragogy, etc.
Syllabus
  • 1. Introduction to the study of psychology. Applied psychology
    2. Anthropological models in psychology and the concept of personality
    3. Personality traits and personality typology
    4. Perception of time and cultural contexts self
    5. Social norms, traditions, values, attitudes and change
    6. Psychological aspects of decision theory and motivation
    7. Interaction staff
    8. The perception of others and influence of the environment
    9. Conflict and cooperation
    10. Psychology of sales and market
    11. Psychology promotion and advertising
    12. Influencing and handling techniques
    13. Mental work and coping strategies with stressful situations
Literature
    required literature
  • MIZIA, C. A. Psychologie prodeje a trhu. Karviná: OPF, SU, 2011. ISBN neuvedeno. info
  • ZIMBARDO, P. The Time Paradox: The New Psychology of Time That Can Change Your Life. New York: Free Press, 2008. info
  • KERN, H., MEHL, Ch., NOLZ, H. a kol. Přehled psychologie. Praha: Portál, 2006. ISBN 80-7367-121-2. info
  • HAYESOVÁ, N. Základy sociální psychologie. Praha: Portál, 1998. ISBN 80-7178-198-3. info
    recommended literature
  • RIEGEL, K. Ekonomická psychologie. Praha: Grada Publishing, 2007. ISBN 978-80-247-1185-0. info
  • MIKULÁŠTÍK, M. Manažerská psychologie. Praha: Grada Publishing, 2007. ISBN 978-80-247-1349-6. info
  • BACON, J. Psyche moving: 'Active imagination' and 'focusing' in movement-based performance and psychotherapy. Body, Movement and Dance in Psychotherapy. 2007. info
  • PLHÁKOVÁ, A. Dějiny psychologie. Praha: Grada, 2006. ISBN 80-247-0871-X. info
  • SHEEHY, N. Encyklopedie nejvýznamnějších psychologů. Brno: Barrister & Principal, 2005. ISBN 80-86598-82-9. info
  • ŘÍČAN, P. Psychologie. Příručka pro studenty. Praha: Portál, 2005. ISBN 80-7178-923-2. info
  • PROVAZNÍK, V. a kol. Psychologie pro ekonomy a manažery. Praha, 2002. ISBN 80-247-0470-6. info
  • VÝROST, J., SLAMĚNÍK, I. Aplikovaná sociální psychologie III. Praha: Grada, 2001. ISBN 80-247-0180-4. info
  • KŘIVOHLAVÝ, J. Psychologie zdraví. Praha: Portál, 2001. ISBN 80-7178-551-2. info
  • WHITE, A., HARDY, L. Use of different imagery perspectives on the learning and performance of different motor skills. London: British Journal of Psychology, 1995. info
Teaching methods
Skills demonstration
Assessment methods
Written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
written test
ActivityDifficulty [h]
Ostatní studijní zátěž79
Přednáška26
Zkouška40
Summary145
The course is also listed under the following terms Summer 2013, Summer 2015.
  • Enrolment Statistics (Summer 2014, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2014/SVBPPSY