SVPAP Argumentation and Persuasion

School of Business Administration in Karvina
Summer 2014
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Krystyna Heinz (lecturer)
PhDr. Krystyna Heinz (seminar tutor)
Mgr. Emil Horký, PhD. (seminar tutor)
Guaranteed by
PhDr. Krystyna Heinz
Departament of Economics and Public Administration – School of Business Administration in Karvina
Prerequisites
None.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal of the course is to provide basic information about forms and ways of argumentation and persuasion accompanied by training of skills related to business activities. A special emphasis is put on students´ ability to use the acquired knowledge in the practical life.
Syllabus
  • 1. Definition of basic concepts within argumentation and persuasion.
    2. Persuasion in people´s lives.
    3 .Persuasion as a communication process.
    4. Styles of persuasion and the profile of thepersuader.
    5. Prerequisites for persuasion.
    6. Persuasion factors.
    7. Theses and arguments related to persuasion.
    8. Intentionality related to persuasion.
    9. Methods of persuasion, self-persuasion and assertiveness .
    10. Verbal and non-verbal means of persuasion.
    11. Persuasion in managerial and business activities.
    12. Intercultural specifics of persuasion .
    13. Efficiency of persuasion and its improvement.
Literature
    required literature
  • SKÁCEL, J. Argumentace a přesvědčování (poznámky k přednáškám). Karviná: OPF, 2003. ISBN 80-7248-185-1. info
  • SZYMANEK, K. Umění argumentace: terminologický slovník. Olomouc: Univerzita Palackého, 2003. ISBN 80-244-0699-3. info
  • EALES-WHITE, R. The Power of Persuasion. London: Kogan Page, 1992. ISBN 0-7494-0682-8. info
  • GRÁC, J. Persuázia. Martin: Osveta, 1988. info
    recommended literature
  • QUANTANILLA, K. M., SHAWN, T. W. Business and Professional Communication. UK: Sage Publications, 2011. ISBN 978-1-4129-6472-2. info
  • LAMBERT, E. T. Jak účinně ovlivňovat druhé. Praha: Management Press, 2001. ISBN 80-85943-88-3. info
  • WATZLAWICK, P., BAVELASOVÁ, J., JACKSON, D. Pragmatika lidské komunikace. Hradec Králové, 1999. ISBN 80-86088-04-9. info
  • HONEY, P. Tváří v tvář. Praha: Grada, 1997. ISBN 80-7169-445-2. info
  • KHELEROVÁ, V. Komunikační dovednosti manažera. Praha: Grada, 1995. ISBN 80-7169-223-9. info
  • MACHIAVELLI, N. Vladař. Praha, 1968. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods (in Czech)
Kombinovaná zkouška
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
attendance in seminars 60 %, defence of seminar paper and its presentation in class, combined exam
The course is also listed under the following terms Summer 2012, Summer 2013.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/summer2014/SVPAP