INMBABOI Business on the Internet

School of Business Administration in Karvina
Summer 2017
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Mgr. Petr Suchánek, Ph.D. (lecturer)
Ing. Dalibor Hula (seminar tutor)
doc. Mgr. Petr Suchánek, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Petr Suchánek, Ph.D.
Department of Informatics and Mathematics – School of Business Administration in Karvina
Contact Person: doc. Mgr. Petr Suchánek, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course is designed to acquaint students with basic models, concepts, methods and architecture of e-business and e-commerce systems.
Syllabus
  • 1. Information Society. Global Information Society. Subjects of information and global information infrastructure. Information and Communication Technology (ICT). Internet. Intranet.
    2. Electronic business and commerce (e-business, e-commerce). Initial conditions for e-business (legislative, technological, personal, social, etc.). Process definition of electronic business and commerce.
    3. Internet shop. Internet marketplace. Structure of Internet shop and marketplace. Business models. Member and ownership models. Methods of pricing on the internet marketplaces.
    4. E-business system. E-business systém architecture. Information flow. Customer oriented systems.
    5. Customer environment. Target groups. Relationship vendor & customer. Advantages and disadvantages of e-business and e-commerce for customers and vendors. Communication interface. Identification of trading subjects.
    6. ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management). Structure and functions of ERP and CRM in e-business. Modules of ERP and CRM.
    7. Elektronic Payment Systems (EPS). Basic components. Fundamental technology of EPS.
    8. Supply Chain and Logistics. Supply Chain Management SCM. Supply Chain Optimization.
    9. Value of products and services. Value chain and virtual value chain (VC, VVC).
    10. Security of e-business and e-commerce. Risk management in e-business and e-commerce. Data security. electronic signature.
    11. Methods of measuring the effectiveness of e-business. Benefits of e-business for the company. Methods and tools that support the effectiveness of e-business.
    12. Business Intelligence (BI). BI usage in e-business. BI as a part of contemporary ERP and CRM.
    13. Trends of development of e-business and e-commerce. Expected e-business models in the future.
Literature
    required literature
  • CHAFFEY, D. Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice. London: Trans-Atlantic Publications, 2014. ISBN 978-0273786542. info
  • DAVIES, P. B. eBusiness. London: Palgrave Macmillan, 2012. ISBN 978-0230304567. info
    recommended literature
  • SHELTON, T. Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing. New York: Wiley, 2013. ISBN 978-1118369944. info
  • SCOBEY, P., LINGRAS, P. Web Programming and Internet Technologies: An E-Commerce Approach. Burlington: Jones & Bartlett Learning, 2012. ISBN 978-0763773878. info
  • CHAFFEY, D. E-Business and E-Commerce Management: Strategy, implementation and practice. New Jersey: Prentice Hall, 2011. ISBN 978-0273752011. info
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Mid-term test. Compulsory attendance at seminars 70 %. Final exam. Searching and processing resources on the Internet.
The course is also listed under the following terms Summer 2016, Summer 2018, Summer 2019.
  • Enrolment Statistics (Summer 2017, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2017/INMBABOI