CVABPCPS Případové studie v cestovním ruchu

School of Business Administration in Karvina
Summer 2019
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Lubomír Schellong, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Lubomír Schellong, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D.
Course Enrolment Limitations
The course is offered to students of any study field.
Literature
    required literature
  • BERÁNEK, J. a kol. Moderní řízení hotelového provozu. Praha: MagConsulting, 2016. ISBN 978-80-86724-45-4. info
  • PALATKOVÁ, M. a kol. Management cestovních kanceláří a agentur. Praha: Grada, 2013. ISBN 978-80-247-3751-5. info
  • DĚDINA, J. Management, organizování a ekonomika lázeňství - vybrané kapitoly. Praha: VŠ CRHL, 2004. ISBN 80-86592-01-4. info
    recommended literature
  • PALATKOVÁ, M. Marketingový management destinací. Praha: Grada Publishing, 2011. ISBN 978-80-247-3749-2. info
  • NEUFUS, J. a F. KŘÍŽEK. Moderní hotelový management. Praha: Grada, 2011. ISBN 978-80-247-3868-0. info
  • JANDOVÁ, D. Balneologie. Praha: Grada Publishing, 2009. ISBN 80-247-28-206. info
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2020, summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2019, recent)
  • Permalink: https://is.slu.cz/course/opf/summer2019/CVABPCPS